GIS Tutorial for Marketing PDF Download

Author: Fred L. Miller
Publisher: ESRI, Inc.
ISBN: 1589480791
Category : Business & Economics
Languages : en
Pages : 436

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Book Description
DVD contains: ArcView 9.2 software.

Author: Fred Miller
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Wilpen L. Gorr
Publisher:
ISBN: 9781589485907
Category : ArcGIS.
Languages : en
Pages :

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Book Description
Updated for ArcGIS Pro 2.4, GIS Tutorial 1 for ArcGIS® Pro 2.4: A Platform Workbook is an introductory text for learning ArcGIS Pro, the premier professional desktop GIS application. In-depth exercises that use ArcGIS Pro, ArcGIS Online, and other ArcGIS apps show readers how to make maps, how to create and analyze spatial data, and how to manage systems with GIS. GIS Tutorial 1 for ArcGIS Pro 2.4: A Platform Workbook engages readers in: Obtaining spatial data and building a geodatabase for collecting, editing, and processing data; Exploring the functionalities of ArcGIS Pro, ArcGIS Online, and apps; understanding the elements of map design; and creating map layouts, story maps, dashboards, and 3D maps; Analyzing spatial data using buffers and street network-based service areas, locating facilities, and conducting cluster analysis Automating GIS through macros for monitoring and optimal routing of service deliveries with data input in the field using a mobile app; Carrying out real-world applications for health care, crime, government services, planning, and marketing. Incorporating proven teaching methods in detailed exercises, 'Your Turn' sections, and expanded homework assignments, GIS Tutorial 1 for ArcGIS Pro 2.4: A Platform Workbook is suited to learning GIS in a classroom.--From the publisher.

Author: Wilpen L. Gorr
Publisher: ESRI, Inc.
ISBN: 158948178X
Category : Technology & Engineering
Languages : en
Pages : 375

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Book Description
This study guide meets a growing demand for effective GIS training by combining ArcGIS tutorials and self-study exercises that start with the basics and progress to more difficult functionality. Presented in a step-by-step format, the book can be adapted to a reader's specific training needs, from a classroom of graduate students to individaul study. Readers learn to use a range of GIS functionality from creating maps and collecting data to using geoprocessing tools and models for advanced analysis. the authors have incorporated three proven learning methods: scripted exercises that use detailed step-by-step insturctions and result graphics, Your Turn exercises that require users to perform tasks without steo-by-step instructions, and exercise assignements that pose real-world problem scenarios. A fully functioning, 180-day trial version of ArcView 9.2 software, data for working through the tutorials, and Web-based teacher resources are also included.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 240

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Author: David Z. Beitz
Publisher: Business Expert Press
ISBN: 1631571435
Category : Business & Economics
Languages : en
Pages : 94

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Book Description
It’s estimated that 80 percent of an organization’s data contains location attributes, but many don’t understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book. Readers will unlock these methods by learning about location analytics as well as taking a deep dive into the Planned Grocery® platform created in part by the author. The Planned Grocery® location analytics platform has been mentioned in the Wall Street Journal (twice), Forbes, Bloomberg, and Business Insider. A sampling of clients of Planned Grocery® include: Philips Edison and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole Foods. The practical information in this book is designed to prepare you to recognize and take advantage of situations where you and your organization can become more successful using location analytics. This will be accomplished by taking you through an explanation of the fundamentals of location analytics, by looking at various case studies, by learning how to identify and analyze spatial data sets, and by learning about the companies that are doing interesting work in this space.

Author: Wilpen L Gorr
Publisher:
ISBN: 9781589485891
Category :
Languages : en
Pages : 446

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Book Description
GIS Tutorial for ArcGIS Pro 2.6 is the introductory workbook for learning geographic information systems with ArcGIS Pro, the premier professional desktop GIS application from Esri.

Author: Chris Chapman
Publisher: Springer
ISBN: 9783319144351
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Author: Wilpen L. Gorr
Publisher: ESRI Press
ISBN: 9781589484566
Category : Technology & Engineering
Languages : en
Pages : 462

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Book Description
GIS Tutorial 1 incorporates proven teaching methods into introductory exercises that help readers learn ArcGIS(R) for Desktop software skills.

Author: Kyle Simpson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543078992
Category :
Languages : en
Pages : 24

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Book Description
This book examines the existing uses and potential uses of GIS in marketing. In examining the interaction of marketing and geography, the variables of demographics, space, and time are used as a framework. Specific applications of GIS in customer relationship management, market segmentation, and competitive analysis are illustrated with hypothetical and real world examples. Additional areas of GIS application include product strategy, price strategy, promotion strategy, and place or distribution strategy. The author hopes that understanding the existing and potential uses of GIS in marketing will spur the interest of marketing practitioners to integrate GIS into marketing strategy to create competitive advantage. Furthermore, it is hoped that this chapter will serve as an outline for the broader consideration of the applications of GIS in marketing.