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Author: Sunghak Kim Publisher: ISBN: Category : Languages : en Pages :
Book Description
The dissertation research investigates how to create and implement successful health intervention messages by adopting theoretical frameworks of interactive narrative persuasion and the Integrative Behavioral Model. The emergence of interactive media technologies and the rapid enhancement of user experience tools have led to the development of novel health intervention messages. Contrary to traditional linear narratives, people can decide and control the narrative while reading interactive narratives. The interactivity features are known to facilitate narrative persuasion processes, including narrative transportation. This research examines how interactive narratives with different interactivity levels may indirectly impact adults' behavioral intentions regarding seasonal influenza (flu) vaccination. Specifically, this work examines whether the different levels of perceived interactivity would have dissimilar influences on narrative transportation, social norms about flu vaccination, and intention for flu vaccination sequentially. Firstly, this research demonstrates the mechanism of interactive narrative persuasion by looking into how narrative transportation affected by interactive narrative actively impacts one's social norms and behavioral intentions. Next, two studies were conducted in the context of flu vaccination to test the suggested mechanism and prove its function.Webpages that contain narrative messages and surveys were developed by using a website builder. Web-based interactive narrative health intervention messages were created as experimental stimuli to conduct an online experimental survey. Three conditions (No Choice/Choices Do Not Impact Next Scenes/Choices Impact Next Scenes) were set depending on the interactivity level, and experimental stimuli were also designed to reflect on the difference of interactivity levels. The content of the messages is about getting flu vaccination and protecting against the flu, and each story scene consists of a video with subtitles and a script. All participants were randomly assigned to one of three conditions and received a corresponding website link to access an online questionnaire consists of 'research participant information and consent form (consent) - survey before story (individual differences questions) - story (experimental narrative stimulus) - survey after story (responses questions)'. All studies were conducted following the Institutional Review Board (IRB) approval from the University of Wisconsin-Madison. The first study was conducted by recruiting 100 college students to check whether webpages work well in an online experimental survey situation and to explore the suggested interactive narrative's persuasive mechanism focusing on the role of descriptive norms. Every webpage worked well, and the data was successfully collected. The data was analyzed by using mediation analysis. The first study results showed statistically significant values of the associations between narrative transportation and descriptive norms about flu vaccination and between descriptive norms about flu vaccination and intention for flu vaccination. However, it showed statistically non-significant values of the association between perceived interactivity and narrative transportation. The second study was developed to scrutinize the suggested interactive narrative's persuasive mechanism by applying a more expanded research scope and broader sample size and range. The second study was conducted by recruiting 400 Wisconsin residents aged 18 and above and focusing on the roles of both descriptive norms and injunctive norms. The data was analyzed by using mediation analysis. In contrast to the first study results, the second study results, based on statistically significant values, revealed that perceived interactivity is indirectly associated with intention for flu vaccination via narrative transportation and descriptive norms about flu vaccination as well as via narrative transportation and injunctive norms about flu vaccination, consecutively. In sum, unlike previous interactive narrative studies, which mostly examined the effect of interactive vs. non-interactive narrative on one's attitude or belief, this dissertation research shed light on the significant persuasive roles of social norms in interactive narrative persuasion. The effects of interactive narratives on behavioral changes have been proposed theoretically, but there is relatively little empirical evidence to support them. This dissertation research extends the theoretical boundary of interactive narrative persuasion from attitude or belief to behavioral intention by combining interactive narrative persuasion's theoretical frameworks and social science theories addressing normative influence on behavioral intention, and then empirically testified relevant hypotheses. Therefore, this dissertation research improved the explanatory power of actual behavioral changes evoked by the interactive narrative and suggested social norms as potential predictors of health behavior intention in interactive narrative persuasion research. Moreover, this dissertation research discovered the potentially different effects of interactive narrative depending on different levels of interactivity. The findings provide theoretical implications to enlarge theoretical frameworks of interactive narrative persuasion by connecting interactive narrative engagement and normative influence. The research outcomes also provide practical implications to develop and implement effective digital health interventions by applying norm-based interactive narrative strategies.
Author: Sunghak Kim Publisher: ISBN: Category : Languages : en Pages :
Book Description
The dissertation research investigates how to create and implement successful health intervention messages by adopting theoretical frameworks of interactive narrative persuasion and the Integrative Behavioral Model. The emergence of interactive media technologies and the rapid enhancement of user experience tools have led to the development of novel health intervention messages. Contrary to traditional linear narratives, people can decide and control the narrative while reading interactive narratives. The interactivity features are known to facilitate narrative persuasion processes, including narrative transportation. This research examines how interactive narratives with different interactivity levels may indirectly impact adults' behavioral intentions regarding seasonal influenza (flu) vaccination. Specifically, this work examines whether the different levels of perceived interactivity would have dissimilar influences on narrative transportation, social norms about flu vaccination, and intention for flu vaccination sequentially. Firstly, this research demonstrates the mechanism of interactive narrative persuasion by looking into how narrative transportation affected by interactive narrative actively impacts one's social norms and behavioral intentions. Next, two studies were conducted in the context of flu vaccination to test the suggested mechanism and prove its function.Webpages that contain narrative messages and surveys were developed by using a website builder. Web-based interactive narrative health intervention messages were created as experimental stimuli to conduct an online experimental survey. Three conditions (No Choice/Choices Do Not Impact Next Scenes/Choices Impact Next Scenes) were set depending on the interactivity level, and experimental stimuli were also designed to reflect on the difference of interactivity levels. The content of the messages is about getting flu vaccination and protecting against the flu, and each story scene consists of a video with subtitles and a script. All participants were randomly assigned to one of three conditions and received a corresponding website link to access an online questionnaire consists of 'research participant information and consent form (consent) - survey before story (individual differences questions) - story (experimental narrative stimulus) - survey after story (responses questions)'. All studies were conducted following the Institutional Review Board (IRB) approval from the University of Wisconsin-Madison. The first study was conducted by recruiting 100 college students to check whether webpages work well in an online experimental survey situation and to explore the suggested interactive narrative's persuasive mechanism focusing on the role of descriptive norms. Every webpage worked well, and the data was successfully collected. The data was analyzed by using mediation analysis. The first study results showed statistically significant values of the associations between narrative transportation and descriptive norms about flu vaccination and between descriptive norms about flu vaccination and intention for flu vaccination. However, it showed statistically non-significant values of the association between perceived interactivity and narrative transportation. The second study was developed to scrutinize the suggested interactive narrative's persuasive mechanism by applying a more expanded research scope and broader sample size and range. The second study was conducted by recruiting 400 Wisconsin residents aged 18 and above and focusing on the roles of both descriptive norms and injunctive norms. The data was analyzed by using mediation analysis. In contrast to the first study results, the second study results, based on statistically significant values, revealed that perceived interactivity is indirectly associated with intention for flu vaccination via narrative transportation and descriptive norms about flu vaccination as well as via narrative transportation and injunctive norms about flu vaccination, consecutively. In sum, unlike previous interactive narrative studies, which mostly examined the effect of interactive vs. non-interactive narrative on one's attitude or belief, this dissertation research shed light on the significant persuasive roles of social norms in interactive narrative persuasion. The effects of interactive narratives on behavioral changes have been proposed theoretically, but there is relatively little empirical evidence to support them. This dissertation research extends the theoretical boundary of interactive narrative persuasion from attitude or belief to behavioral intention by combining interactive narrative persuasion's theoretical frameworks and social science theories addressing normative influence on behavioral intention, and then empirically testified relevant hypotheses. Therefore, this dissertation research improved the explanatory power of actual behavioral changes evoked by the interactive narrative and suggested social norms as potential predictors of health behavior intention in interactive narrative persuasion research. Moreover, this dissertation research discovered the potentially different effects of interactive narrative depending on different levels of interactivity. The findings provide theoretical implications to enlarge theoretical frameworks of interactive narrative persuasion by connecting interactive narrative engagement and normative influence. The research outcomes also provide practical implications to develop and implement effective digital health interventions by applying norm-based interactive narrative strategies.
Author: Robert W. Sears Publisher: Little, Brown Spark ISBN: 0316213632 Category : Family & Relationships Languages : en Pages : 226
Book Description
***COMPLETELY REVISED AND UPDATED IN 2019*** ***New Covid Chapter Added in 2023*** The Vaccine Book offers parents a fair, impartial, fact-based resource from the most trusted name in pediatrics. Dr. Bob devotes each chapter in the book to a disease/vaccine pair and offers a comprehensive discussion of what the disease is, how common or rare it is, how serious or harmless it is, the ingredients of the vaccine, and any possible side effects from the vaccine. This completely revised edition offers: Updated information on each vaccine and disease More detail on vaccines' side effects Expanded discussions of combination vaccines A new section on adult vaccines Additional options for alternative vaccine schedules A guide to Canadian vaccinations The Vaccine Book provides exactly the information parents want and need as they make their way through the vaccination maze.
Author: David Heath Publisher: Hachette UK ISBN: 1546000925 Category : Political Science Languages : en Pages : 232
Book Description
This is the incredible story of the scientists who created a coronavirus vaccine in record time. In Longshot, investigative journalist David Heath takes readers inside the small group of scientists whose groundbreaking work was once largely dismissed but whose feat will now eclipse the importance of Jonas Salk’s polio vaccine in medical history. With never-before-reported details, Heath reveals how these scientists overcame countless obstacles to give the world an unprecedented head start when we needed a COVID-19 vaccine. The story really begins in the 1990s, with a series of discoveries that were timed perfectly to prepare us for the worst pandemic since 1918. Readers will meet Katalin Karikó, who made it possible to use messenger RNA in vaccines but struggled for years just to hang on to her job. There’s also Derrick Rossi, who leveraged Karikó’s work to found Moderna but was eventually expelled from his company. And then there’s Barney Graham at the National Institutes of Health, who had a career-long obsession with solving the riddle of why two toddlers died in a vaccine trial in 1966, a tragedy that ultimately led to a critical breakthrough in vaccine science. With both foresight and luck, Graham and these other crucial scientists set the course for a coronavirus vaccine years before COVID-19 emerged in Wuhan, China. The author draws on hundreds of hours of interviews with key players to tell the definitive story about how the race to create the vaccine sparked a revolution in medical science.
Author: Eula Biss Publisher: Graywolf Press ISBN: 1555973272 Category : Social Science Languages : en Pages : 216
Book Description
A New York Times Best Seller A National Book Critics Circle Award Finalist A New York Times Book Review Top 10 Book of the Year A Facebook "Year of Books" Selection One of the Best Books of the Year * National Book Critics Circle Award finalist * The New York Times Book Review (Top 10) * Entertainment Weekly (Top 10) * New York Magazine (Top 10)* Chicago Tribune (Top 10) * Publishers Weekly (Top 10) * Time Out New York (Top 10) * Los Angeles Times * Kirkus * Booklist * NPR's Science Friday * Newsday * Slate * Refinery 29 * And many more... Why do we fear vaccines? A provocative examination by Eula Biss, the author of Notes from No Man's Land, winner of the National Book Critics Circle Award Upon becoming a new mother, Eula Biss addresses a chronic condition of fear-fear of the government, the medical establishment, and what is in your child's air, food, mattress, medicine, and vaccines. She finds that you cannot immunize your child, or yourself, from the world. In this bold, fascinating book, Biss investigates the metaphors and myths surrounding our conception of immunity and its implications for the individual and the social body. As she hears more and more fears about vaccines, Biss researches what they mean for her own child, her immediate community, America, and the world, both historically and in the present moment. She extends a conversation with other mothers to meditations on Voltaire's Candide, Bram Stoker's Dracula, Rachel Carson's Silent Spring, Susan Sontag's AIDS and Its Metaphors, and beyond. On Immunity is a moving account of how we are all interconnected-our bodies and our fates.
Author: Ezra Klein Publisher: Simon and Schuster ISBN: 1476700397 Category : Political Science Languages : en Pages : 208
Book Description
ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.
Author: Paul A. Offit, M.D. Publisher: HarperCollins ISBN: 0063251760 Category : Medical Languages : en Pages : 323
Book Description
Vaccines save millions of lives every year, and one man, Maurice Hilleman, was responsible for nine of the big fourteen. Paul Offit recounts his story and the story of vaccines Maurice Hilleman discovered nine vaccines that practically every child gets, rendering formerly dread diseases—including often devastating ones such as mumps and rubella—practically forgotten. Paul A. Offit, a vaccine researcher himself, befriended Hilleman and, during the great man’s last months, interviewed him extensively about his life and career. Offit makes an eloquent and compelling case for Hilleman’s importance, arguing that, like Jonas Salk, his name should be known to everyone. But Vaccinated is also enriched and enlivened by a look at vaccines in the context of modern medical science and history, ranging across the globe and throughout time to take in a fascinating cast of hundreds, providing a vital contribution to the continuing debate over the value of vaccines.
Author: Stuart Blume Publisher: Reaktion Books ISBN: 1780238681 Category : History Languages : en Pages : 280
Book Description
As the world pins its hope for the end of the coronavirus pandemic to the successful rollout of vaccines, this book offers a vital long view of such efforts—and our resistance to them. At a time when vaccines are a vital tool in the fight against COVID-19 in all its various mutations, this hard-hitting book takes a longer historical perspective. It argues that globalization and cuts to healthcare have been eroding faith in the institutions producing and providing vaccines for more than thirty years. It tells the history of immunization from the work of early pioneers such as Louis Pasteur and Robert Koch through the eradication of smallpox in 1980, to the recent introduction of new kinds of genetically engineered vaccines. Immunization exposes the limits of public health authorities while suggesting how they can restore our confidence. Public health experts and all those considering vaccinations should read this timely history.
Author: Michael Kinch Publisher: Simon and Schuster ISBN: 1681778203 Category : Science Languages : en Pages : 486
Book Description
If you have a child in school, you may have heard stories of long-dormant diseases suddenly reappearing—cases of measles, mumps, rubella, and whooping cough cropping up everywhere from elementary schools to Ivy League universities because a select group of parents refuse to vaccinate their children. Between Hope and Fear tells the remarkable story of vaccine-preventable infectious diseases and their social and political implications. While detailing the history of vaccine invention, Kinch reveals the ominous reality that our victories against vaccine-preventable diseases are not permanent—and could easily be undone. In the tradition of John Barry’s The Great Influenza and Siddhartha Mukherjee’s The Emperor of All Maladies, Between Hope and Fear relates the remarkable intersection of science, technology, and disease that has helped eradicate many of the deadliest plagues known to man.
Author: Adam Grant Publisher: Random House ISBN: 0753553902 Category : Business & Economics Languages : en Pages : 240
Book Description
Instant #1 New York Times Bestseller Listed as a Times Self-Help Book of the Year Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, the most crucial skill may be the ability to rethink and unlearn. Recent global and political changes have forced many of us to re-evaluate our opinions and decisions. Yet we often still favour the comfort of conviction over the discomfort of doubt, and prefer opinions that make us feel good, instead of ideas that make us think hard. Intelligence is no cure, and can even be a curse. The brighter we are, the blinder we can become to our own limitations. Adam Grant - Wharton's top-rated professor and #1 bestselling author - offers bold ideas and rigorous evidence to show how we can embrace the joy of being wrong, encourage others to rethink topics as wide-ranging as abortion and climate change, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, and how a vaccine whisperer convinces anti-vaxxers to immunize their children. Think Again is an invitation to let go of stale opinions and prize mental flexibility, humility, and curiosity over foolish consistency. If knowledge is power, knowing what you don't know is wisdom.
Author: Sunghak Kim
Author: Sunghak Kim
Author: Robert W. Sears
Author: David Heath
Author: Eula Biss
Author: Ezra Klein
Author: Paul A. Offit, M.D.
Author: Stuart Blume
Author: Michael Kinch
Author: Adam Grant
Author: Chen Sisters