Getting the Most from Your Yellow Pages Advertising PDF Download
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Author: Barry Maher Publisher: Barry Maher ISBN: 0978732111 Category : Business & Economics Languages : en Pages : 299
Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author: Barry Maher Publisher: Barry Maher ISBN: 0978732111 Category : Business & Economics Languages : en Pages : 299
Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author: Kerry Randall Publisher: Lpm ABA ISBN: Category : Business & Economics Languages : en Pages : 222
Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author: Perry Marshall Publisher: Entrepreneur Press ISBN: 1613083238 Category : Business & Economics Languages : en Pages : 333
Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: Mark Hoxie Publisher: 90 Days to Success ISBN: 9781435458284 Category : Business & Economics Languages : en Pages : 0
Book Description
"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
Author: Mary Hunt Publisher: Revell ISBN: 9780800721459 Category : Business & Economics Languages : en Pages : 0
Book Description
Mortgages, credit card balances, student loans, car loans, and home improvement loans have become a way of life for the majority of us. And debt is putting not only our present at risk as we live paycheck to paycheck, but our futures in jeopardy as shockingly few of us have enough put away for retirement. Personal financial expert Mary Hunt wants readers to embrace the radical but simple truth that they don't need more credit or more stuff--that they can live their lives debt-free. In her classic book Debt-Proof Living, Mary reveals the secrets to getting out of debt and staying out of debt for the rest of your life. At no time in history has this liberating approach to a no-debt lifestyle been more desperately needed. Those who have been struggling to pay the bills or feel like they just can't make their finances work without taking on debt need this book. It can change their lives.
Author: Tom C. Egelhoff Publisher: John Wiley & Sons ISBN: 0470295422 Category : Business & Economics Languages : en Pages : 273
Book Description
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Author: J. R. Hartley Publisher: Ishi Press ISBN: 9784871876896 Category : Sports & Recreation Languages : en Pages : 130
Book Description
J. R. Hartley's best-known catch to date is the public imagination. Here are his elusive fishing recollections told in a series of sometimes vividly comic chronological cameos, ranging period and location from York school days in the early 1930s through memorable outings on stream, spate river and loch to startling conclusion half a lifetime later on a Scottish summer night. Complimented by his protege Patrick Benson's evocative illustrations and with his anglers expertise lightly threaded throughout, J. R.'s story will touch every fly fisherman's experience. But it is book too that will appeal to everyone even those who have never held a rod, for the engaging point that emerges of the ultimate reluctant hero.
Author: Fred E. Hahn Publisher: John Wiley & Sons ISBN: 0471446475 Category : Business & Economics Languages : en Pages : 358
Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author: Allan Dib Publisher: Page Two ISBN: 1989603688 Category : Business & Economics Languages : en Pages : 0
Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: William McElroy Publisher: Craftsman Book Company ISBN: 9780934041287 Category : House & Home Languages : en Pages : 326
Book Description
This complete guide explains what painters and paint contractors need to know to thrive in the paint contracting business. It's loaded with how-to information you'll use every day when preparing surfaces for coating, applying paints, bidding jobs and running your paint contracting company: Doing Professional Quality Work: Selecting the right tools, preparing all types of surfaces. Tips for repainting kitchens, bathrooms, cabinets, eaves and porches, handling new construction, getting good results from your airless spray rig, and much more Paint Problems and Their Cure: Why coatings fail, testing for blisters, chalking, poor adhesion and condensation, removing all types of stains, what to do about voids, skips, holidays, pulls, wrinkles, color changes, gloss spots, streaks, yellowing, peeling, alligatoring, powdering, chipping, checking, cracking, fish eyes, graining, roller stipple, water stains and fire damage.Using the Right Paint and Color: Avoiding paint oxidation, chalking, and fading, creating special effects, using stains, varnishes, lacquer, shellac, plastics, preservatives and primers, avoiding customer complaints about color match, tried and true color schemes for every job, cutting costs by mixing your own colors, making touch-ups blend in perfectly.Setting Up Your Business: Selecting your area and specialty, where to get start-up cash and how much you need, protecting yourself with insurance, controlling expenses, staying legal, getting top value for your advertising dollar, typical budgets for paint contractors, keeping your paperwork straight, tracking job expenses.Finding Your Gravy Train: Over 30 profitable specialty painting businesses you shouldconsider, how to sell the job, estimating areas, material quantities and labor costs for walls, overhangs, gables, molding, trim doors and windows.
Author: Barry Maher
Author: Barry Maher
Author: Kerry Randall
Author: Perry Marshall
Author: Mark Hoxie
Author: Mary Hunt
Author: Tom C. Egelhoff
Author: J. R. Hartley
Author: Fred E. Hahn
Author: Allan Dib
Author: William McElroy