Author: Neil Rackham
Publisher: McGraw Hill Professional
ISBN: 9780070517820
Category : Business & Economics
Languages : en
Pages : 268
Book Description
The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly altering the business landscape. Essential reading for executive sales managers, account managers, marketing and customer service professionals--anyone who wants to establish the kind of customer relations necessary to take a company into the 21st century. Illustrations.