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Author: Pam Austin Publisher: How To Books Ltd ISBN: 9781857039726 Category : Advertising Languages : en Pages : 132
Book Description
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
Author: Jeff Crilley Publisher: Brown Books ISBN: 9780972647403 Category : Business & Economics Languages : en Pages : 132
Book Description
Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Author: Pam Austin Publisher: How To Books Ltd ISBN: 9781857039726 Category : Advertising Languages : en Pages : 132
Book Description
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
Author: Jim Cockrum Publisher: John Wiley & Sons ISBN: 1118120043 Category : Business & Economics Languages : en Pages : 358
Book Description
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Author: Marcia Yudkin Publisher: Red Wheel/Weiser ISBN: 1601639066 Category : Business & Economics Languages : en Pages : 288
Book Description
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Author: Marcia Yudkin Publisher: Red Wheel/Weiser ISBN: 1601630271 Category : Business & Economics Languages : en Pages : 288
Book Description
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online
Author: Anne Hart Publisher: iUniverse ISBN: 0595385532 Category : Authors and publishers Languages : en Pages : 265
Book Description
Don't pay to promote, publicize, and market your book. The quickest ways to get free publicity for your book are to work at a writing camp (a boot camp for creative writing) and query a magazine editor to ask whether you can get a go-ahead to write an article titled, "How to Write a Syllabus for Teachinga Course In ____. (Fill in the topic of your how-to book). Use your credibility and experience to sell your books. Give three reasons why people should take you seriously and trust your credibility, commitment, and stability. Show honesty and charisma in your writing. Motivate readers by examples. Being serious and convincing, even in comedy, 'brands' your reputation with a familiar symbol, proverb, or slogan related to your skills, life experience, or expertise. Showing readers how to teach a skill or craft quickly attracts the attention of magazine and newspaper Editors. Write articles where you can mention your book. Ask "how-to" or research-based publications' editors whether you can write an article on how to solve a problem for readers of the particular specialty of the magazine. Free publicity is abundant when you solve problems or train groups with similar interests. Offer expertise in fields where instruction is welcome in research, repair, and lifestyles.
Author: Susan Harrow Publisher: William Morrow ISBN: 9780060198800 Category : Business & Economics Languages : en Pages : 400
Book Description
A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.
Author: Brian Tracy Publisher: John Wiley & Sons ISBN: 0471689432 Category : Business & Economics Languages : en Pages : 306
Book Description
"Save yourself ten years of hard work. Read Brian's powerful book and let him show you the shortcut to success. He'll show you the fastest way for you to get rich." -Robert Allen bestselling author, Multiple Streams of Income "Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today." -Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles "This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards." -Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation "Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!" -Bill Bachrach President, Bachrach & Associates, Inc. "Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!" -H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc. "Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It's the readable, riveting primer for countless new American fortunes." -Peter Montoya CEO, Peter Montoya Inc.
Author: Pam Austin
Author: Jeff Crilley
Author: Pam Austin
Author: Jim Cockrum
Author: Marcia Yudkin
Author: Marcia Yudkin
Author: DeAnna Spencer
Author: Anne Hart
Author: Susan Harrow
Author: 
Author: Brian Tracy