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Author: Nick Westergaard Publisher: AMACOM ISBN: 081443732X Category : Business & Economics Languages : en Pages : 247
Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
Author: Nick Westergaard Publisher: AMACOM ISBN: 081443732X Category : Business & Economics Languages : en Pages : 247
Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
Author: Terri L. Sjodin Publisher: Penguin ISBN: 1591848350 Category : Business & Economics Languages : en Pages : 258
Book Description
For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.
Author: Anna Kendrick Publisher: Simon and Schuster ISBN: 1501117238 Category : Biography & Autobiography Languages : en Pages : 304
Book Description
The New York Times bestselling collection of humorous autobiographical essays by the Academy Award nominated actress and star of Up in the Air and Pitch Perfect. Even before she made a name for herself on the silver screen starring in films like Pitch Perfect, Up in the Air, Twilight, and Into the Woods, Anna Kendrick was unusually small, weird, and “10 percent defiant.” At the ripe age of thirteen, she had already resolved to “keep the crazy inside my head where it belonged. Forever. But here’s the thing about crazy: It. Wants. Out.” In Scrappy Little Nobody, she invites readers inside her brain, sharing extraordinary and charmingly ordinary stories with candor and winningly wry observations. With her razor-sharp wit, Anna recounts the absurdities she’s experienced on her way to and from the heart of pop culture as only she can—from her unusual path to the performing arts (Vanilla Ice and baggy neon pants may have played a role) to her double life as a middle-school student who also starred on Broadway to her initial “dating experiments” (including only liking boys who didn’t like her back) to reviewing a binder full of butt doubles to her struggle to live like an adult woman instead of a perpetual “man-child.” Enter Anna’s world and follow her rise from “scrappy little nobody” to somebody who dazzles on the stage, the screen, and now the page—with an electric, singular voice, at once familiar and surprising, sharp and sweet, funny and serious (well, not that serious).
Author: Nick Westergaard Publisher: AMACOM ISBN: 0814439233 Category : Business & Economics Languages : en Pages : 240
Book Description
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Author: Kimberly Wiefling Publisher: Happy About ISBN: 1600051863 Category : Business & Economics Languages : en Pages : 211
Book Description
Authors: Julie Castro Abrams, Carole Amos, Eldette Davie, Hannah Kain, Mai-Huong Le, Sue Lebeck, Terrie Mui, Pat Obuchowski, Yuko Shibata, Nathalie Udo, Betty Jo Waxman Although some people make it look easy, the reality is that the path to success is often convoluted and messy. It's tempting to believe that the professionals surrounding us somehow have their act completely together while we lurch fitfully onward, but the real story is often much more complicated and chaotic. This refreshingly honest book provides welcome reassurance for every businesswoman who's ever wondered, ""Is it me, or has the whole rest of the company gone nuts?!"" Each chapter is a fascinating description of one woman's unlikely journey, and every story is teeming with personal insights and practical tips to encourage you along the way toward your own goals and dreams. The human side of each achiever comes alive as she shares her challenges, choices and achievements in a ""just between us"" tone that educates as it entertains. If you've ever had ""one of those days"" where your co-workers seemed to grow horns or you were tempted to sink into the icy couch of despair--you are not alone! Once in a while we need to take a well-deserved break. Reading even just one chapter from 'Scrappy Business Women' will refresh your spirit and invigorate you for the next sprint. If you're a seasoned professional, you'll see your own journey reflected in those of these women. And if you're just starting out on your professional journey, the wisdom in this guide will save you a whole lot of time and aggravation! Share your own story at the ScrappyWomen.Biz website, which grew out of this 'gal pal' project. Your story, and those of enterprising, determined women like you, will help this collection grow from a trickle of wisdom into a fountain of inspiration from which millions of women will drink, and ultimately a platform from which they gain the courage to leap boldly into their own futures. Please visit and add your story to ours so that, drop by drop, we grow this tiny stream into an ocean of wisdom. Stay Scrappy!
Author: Rebecca Silbaugh Publisher: Martingale ISBN: 1604682469 Category : Crafts & Hobbies Languages : en Pages : 130
Book Description
Popular blogger and designer Rebecca Silbaugh presents a wonderfully varied collection of scrappy quilts, all made the easy way. There's something fun for everyone--from beginners to experts--in this value-packed book. Choose from 10 innovative quilt patterns and learn the secrets of the Seamingly Scrappy technique Save yourself time and energy by using fat quarters, fat eighths, 2 1/2" strips, and 5" and 10" squares Select reproduction prints for a traditional feel or use modern fabrics to bring out the playful aspects of these designs
Author: Shannon Brinkley Publisher: C&T Publishing Inc ISBN: 1607058812 Category : Crafts & Hobbies Languages : en Pages : 196
Book Description
Go beyond basic scrap quilts with this guide to turning fabric bits snips into striking modern art quilts—featuring 8 quick and easy projects. In Scrappy Bits Applique, fabric designer and quilt artist Shannon Brinkley shares her secrets to putting sewing room scraps to use. With her easy stitching and collage techniques, she shows how simplicity can produce dramatic results. Shannon’s “scrappy” approach to quilting uses a fast raw-edged technique. With step-by-step instructions, she teaches you how to intuitively choose, cut, and sew bits of fabric to create a collage of unique images and textures. Included are eight engaging quilt projects to try out your new skills.
Author: Sherri L. McConnell Publisher: Martingale ISBN: 1683560906 Category : Crafts & Hobbies Languages : en Pages : 180
Book Description
Like you, Sherri McConnell loves to quilt and fill her home with special creations. Online influencer, fabric designer, and quilt designer Sherri reveals her fresh and simple approach to scrap quilting in step-by-step instructions for a dozen splendidly scrappy projects. From small wall hangings and table toppers to larger throws and bed quilts, Sherri shares not only her patterns but also her tips for sewing success, for saving time (and using the time you have wisely), and for collecting, storing, and--best of all--using the scraps of fabric you treasure.
Author: Carleigh Bodrug Publisher: Hachette UK ISBN: 030692305X Category : Cooking Languages : en Pages : 468
Book Description
INSTANT NEW YORK TIMES BESTSELLER Plant-based eating doesn't have to be complicated! The delicious recipes in this easy-to-follow cookbook are guaranteed to keep you inspired and motivated. Enter PlantYou, the ridiculously easy plant-based, oil-free cookbook with over 140+ healthy vegan recipes for breakfast, lunch, dinner, cheese sauces, salad dressings, dessert and more! In her eagerly anticipated debut cookbook, Carleigh Bodrug, the Founder of the wildly popular social media community PlantYou, provides readers with the ultimate full color guidebook that makes plant-based meal planning, grocery shopping and cooking a breeze. With every single recipe, you will find a visual infographic marking the ingredients you need, making it easy to shop, determine portion sizes, and dive into the delicious and nutritious dishes. Get ready for mouthwatering dishes like Chocolate Chip Banana Bread Breakfast Cookies, Best Ever Cauli Wings, and the Big BOSS Burrito that you simply won’t believe are made from plants. “An instant kitchen classic…In your quest to find delicious food that also promotes health, both human health and the health of the planet and the animals we share our world with, you’ve come to the right place.” —from the foreword by Dr. Will Bulsiewicz
Author: Bonnie Hunter Publisher: C&T Publishing Inc ISBN: 1617457337 Category : Crafts & Hobbies Languages : en Pages : 100
Book Description
Are you buried in scraps—big pieces, small pieces, hunks, chunks, strips, and parts? Bonnie K. Hunter fans will love her newest book of playful string-quilt projects! Sew a dozen vibrant quilt patterns using the small leftovers from other projects that seem too tiny to save, yet too big to toss. Learn Bonnie’s basics for foundation piecing narrow fabric pieces 3/4” to 2” wide, turning them into dazzling scrappy blocks and one-of-a-kind quilts. Have a string piecing party with a best-selling author, the great Bonnie K. Hunter Love your leftovers! Become a scrap quilt addict, sewing fabric strings and crumbs into brand new blocks Hunter fans will love this offering of twelve “use it all” patterns in her signature style
Author: Nick Westergaard
Author: Nick Westergaard
Author: Terri L. Sjodin
Author: Anna Kendrick
Author: Nick Westergaard
Author: Kimberly Wiefling
Author: Rebecca Silbaugh
Author: Shannon Brinkley
Author: Sherri L. McConnell
Author: Carleigh Bodrug
Author: Bonnie Hunter