Author: Rosanna Mentzer MorrisonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 24
Book Description
Generic Advertising of Farm Products
Author: Rosanna Mentzer MorrisonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 24
Book Description
Generic Promotion of Agricultural Products
Author: Denis Ferrol DunhamPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 104
Book Description
Generic Promotion of Agricultural Products
Author: William Noel BlisardPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
Book Description
Farmline
Author: Advertising and Differentiated Products
Author: Michael R. BayePublisher: Elsevier
ISBN: 0762308230
Category : Business & Economics
Languages : en
Pages : 310
Book Description
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
Effects of a Subsidized Put Option Program and Forward Selling on Farmers' Revenue Risks
Author: Diane R. BertelsenPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 384
Book Description
Miscellaneous (research, Promotion, and Consumer Information Programs)
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and NutritionPublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 272
Book Description
Marketing Fresh Fruits and Vegetables
Author: Richard B. HowPublisher: Springer Science & Business Media
ISBN: 1461520312
Category : Technology & Engineering
Languages : en
Pages : 365
Book Description
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Author: 
Author: