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Author: Cam Marston Publisher: John Wiley & Sons ISBN: 1118078101 Category : Business & Economics Languages : en Pages : 169
Book Description
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
Author: Cam Marston Publisher: John Wiley & Sons ISBN: 1118078101 Category : Business & Economics Languages : en Pages : 169
Book Description
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
Author: Craig L. Blomberg Publisher: Baker Academic ISBN: 1493400304 Category : Religion Languages : en Pages : 440
Book Description
Understanding generational differences is a key to effective ministry in a multigenerational church. This book offers students and practitioners cutting-edge research and biblical analysis of three generations--Boomers, GenXers, and Millennials--so churches can minister more effectively within and across generational lines. The authors, one an expert on generational differences and the other a respected New Testament scholar, represent different generations and areas of expertise. The book explores key characteristics of each generation, provides biblical-theological analysis of generational attributes, and offers specific suggestions for ministry.
Author: Megan Gerhardt Publisher: Rowman & Littlefield ISBN: 1538142155 Category : Business & Economics Languages : en Pages : 293
Book Description
"Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives." Library Journal, Starred Review Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce presents a transformative way to end the generational wars once and for all. This book first introduces Gentelligence as a powerful business strategy and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Readers will learn how an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change. Gentelligence shares groundbreaking evidence that will have readers thinking about their generationally diverse workforce in an entirely different way. Readers will discover: Where generational conflict originates, and how it results in both dangerous ageism and reverse ageism in today’s workplaces. Why the generation gap stems from a misunderstanding of shared core values across all generations. How to find essential common ground with colleagues, both older and younger, and recognize the unique needs that come with different generational identities. How generational shaming leads us to view those from other generations as competitors rather than collaborators, further damaging employee engagement, team dynamics, innovation, and organizational culture. How leveraging the unique strengths of each generation at work can lead to a win-win outcome for all. How traditional views on leadership have been turned upside down as a result of new generational dynamics, with many employees currently being led by managers that are younger than themselves, and older leaders struggling to make sense of changing norms around authority and power. Gentelligence reveals the opportunities within an intergenerational workforce and provides actionable tools to help leaders build Gentelligent organizations. Unlike other books on generational leadership, this book rejects common stereotypes assigned to different generations, replacing them with a deep understanding of why those who grew up in different times may behave in unique and valuable, ways. We challenge leaders to go beyond simply accepting generational differences to leverage them proactively to increase engagement, innovation, and organizational success.
Author: Michael G. Strawser Publisher: Routledge ISBN: 9780367714284 Category : Communication in management Languages : en Pages : 150
Book Description
Multigenerational Communication in Organizations explores generational differences in the changing workplace from a communication perspective. Starting from the reality that a workplace can contain up to five different generations, these chapters examine topics like generational perceptions on the job search process; organizational culture; organizational identification; organizational crises; the dark side of workplace communication; remote working; and future challenges. Outlines of best practices and suggestions for application are provided based on the most recent data and corresponding literature. The authors also develop a data-forward understanding of Generation Z in context. This book is ideal for both scholars and practitioners in organizational communication and management, as well as for workplace managers and supervisors.
Author: Jason R. Dorsey Publisher: HarperCollins ISBN: 0062970305 Category : Business & Economics Languages : en Pages : 279
Book Description
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
Author: Eddy S. Ng Publisher: Emerald Group Publishing ISBN: 1787145832 Category : Business & Economics Languages : en Pages : 160
Book Description
Offering an overview of existing research and drawing upon the authors’ own study of approximately 3,000 students and knowledge workers, this book documents how careers have fundamentally shifted over the past five decades and offers crucial insights into what these shifts mean for employers and their management strategies.
Author: Harvard Business Review Publisher: Harvard Business Press ISBN: 1647825016 Category : Business & Economics Languages : en Pages : 94
Book Description
Seize the benefits of the five-generation workforce. Generational distrust and ageism are seeping into organizations worldwide. Differences over communication style, technology preferences, identity, and politics are fueling harmful stereotypes and hurting team performance. It doesn't need to be this way. Smart leaders are harnessing age diversity and encouraging mutual learning, cross-generational collaboration, and a culture that embraces both similarities and differences across age groups. Multigenerational Workplace: The Insights You Need from Harvard Business Review will help you bridge divides, reduce prejudice, and unlock the benefits of age-diverse teams. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Author: Meagan Johnson Publisher: AMACOM ISBN: 0814415768 Category : Business & Economics Languages : en Pages : 274
Book Description
Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team. Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different eras to elicit practical insights on wrestling with generational issues in the workplace. This book provides Baby Boomers and Linksters alike with practical techniques for: addressing conflicts, forging alliances with coworkers from other generations, getting people with different values and idiosyncratic styles to work together, and running productive meetings where all participants find value in each other’s ideas. The generation we were born in influences our expectations, actions, and mind-sets. Generations, Inc. includes realistic strategies for relating to your team members’ different views of loyalty, work ethic, and the definition of a job well done--and tips to make those perspectives work together to strengthen your workforce and grow your business.
Author: Holly Catterton Allen Publisher: ACU Press ISBN: 1684269849 Category : Religion Languages : en Pages : 216
Book Description
Leaders in Christian communities are all asking the same question: How can we bring the generations back together? InterGenerate addresses important questions of why we should bring the generations back together, but even more significantly, how we can bring generations back together. In this edited collection, ministers, church leaders, and Christian educators will find valuable, new generational theory perspectives, fresh biblical and theological insights, and practical outcomes backed by current research. InterGenerate offers important guidance on topics including •intergenerational spiritual disciplines, •transitioning from multigenerational to intergenerational, •new research that focuses directly on intergenerational ministry and offers practical outcomes to implement, and •benefits of intergenerational ministry for the most marginalized generations. An exciting and distinctive aspect of InterGenerate is the vast diversity of voice —men and women ranging in age from millennials to baby boomers, representing multiple countries and over a dozen denominations—all seeking ways to become more intentionally intergenerational in their outlook and practice.
Author: Cam Marston
Author: Cam Marston
Author: Craig L. Blomberg
Author: Megan Gerhardt
Author: Michael G. Strawser
Author: Jason R. Dorsey
Author: Cam Marston
Author: Eddy S. Ng
Author: Harvard Business Review
Author: Meagan Johnson
Author: Holly Catterton Allen