Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Homo Zapiens PDF full book. Access full book title Homo Zapiens by Victor Pelevin. Download full books in PDF and EPUB format.
Author: Victor Pelevin Publisher: Penguin ISBN: 1101175265 Category : Fiction Languages : en Pages : 236
Book Description
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
Author: Victor Pelevin Publisher: Penguin ISBN: 1101175265 Category : Fiction Languages : en Pages : 236
Book Description
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
Author: Susanne V. Knudsen Publisher: Aarhus University Press ISBN: 9788776841898 Category : Age factors in disease Languages : en Pages : 0
Book Description
This volume provides insight into the young generation's relationship and experiences with pornography. Generation P? is based on a unique and comprehensive study giving voice to the words and opinions of the young people themselves. Never before have pornography and sexualized material been so readily available and pervasive in young people's everyday life. TV programmes, advertising, and the music industry exploit and play with pornographic codes and scenarios. The sex industry launches and promotes its products via youth channels and websites. How do young people navigate through this pornographic landscape? Does the omnipresence of pornography breed curiosity or resistance? How does pornography challenge the role of parents and teachers? Generation P? provides answers to these questions and presents a unique body of new research on youth, gender and pornography. The study shows that the vast majority of young people in the Nordic countries have seen porn. But young people do not swallow the pornographic messages without resistance, and some are very critical of or actively opposed to them. It is very seldom that the voices of young people are heard in the public debate on pornography. In Generation P? , focus is set on the voices, definitions and experiences with pornography of young people themselves. The book contains contributions from leading researchers from different academic fields: sociology, psychology, media research, social work and public health.
Author: Joanna Tivig Publisher: ISBN: 9781777008505 Category : Business & Economics Languages : en Pages : 186
Book Description
Do you want to make your products successful? Need to adapt to an ever-changing marketplace? Want to learn about how to make your products successful? Need to re-invent the way you develop products? This is the first book that focuses on product owners in all industries for all teams, beyond the Scrum framework: Stop wasting time and money on features that customers do not want Deliver value to your customers through valuable features Start getting satisfied and engaged customers Create SMART product teams that care about customers Create an agile product culture in your organization Using their experiences Joanna Tivig and Peter Monkhouse outline the skills, behaviors, and solutions for the new generation of product owners who care about customers, by creating products that deliver value. These product owners are focused on ACHIEVE: Agility in business Crashing the challenges Honing the team Iterating and adapting Effective ownership Value delivery Excellence Ready to learn how to join Gen P, the new generation of project owners? Scroll up and add this book to your cart.
Author: Ruth Stevens Publisher: Pearson Education ISBN: 0789741148 Category : Business & Economics Languages : en Pages : 220
Book Description
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Author: Lise Jaillant Publisher: Edinburgh University Press ISBN: 1474440827 Category : Literary Criticism Languages : en Pages : 288
Book Description
Publishing houses are nearly invisible in modernist studies. Looking beyond little magazines and other periodicals, this collection highlights the importance of book publishers in the diffusion of modernism. It also participates in the transnational turn in modernist studies, demonstrating that book publishers created new markets for modernist texts in the United States, Europe and the rest of the world.
Author: Dion Farquhar Publisher: Routledge ISBN: 1317828135 Category : Philosophy Languages : en Pages : 274
Book Description
With technological advances in reproduction no longer confined to the laboratory or involving only the isolated individual, women and men are increasingly resorting to a variety of technologies unheard of a few decades ago to assist them in becoming parents. The public at large, and feminists as a group, are confused and divided over how to view these technologies and over what positions to take on the moral and legal dilemmas they give rise to. Farquhar argues that two perspectives have tended to dominate feminist discussions of these issues. She labels these: "fundamental feminism" and "market liberalism." By linking a theoterical approach with a practical set of issues, Farquhar's The Other Machine provides a rigorous analysis of contemporary feminist debates.
Author: Viktor Pelevin Publisher: Penguin Books ISBN: 9780142001813 Category : Fiction Languages : en Pages : 250
Book Description
A richly textured novel of vanity, greed, and advertising revisits the collapse of the Soviet Union, which is now primed and ready for exploitation, as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve. Reprint.
Author: John Lukacs Publisher: Open Road + Grove/Atlantic ISBN: 0802194214 Category : History Languages : en Pages : 312
Book Description
A distinguished historian and Budapest native offers a rich and eloquent portrait of one of the great European cities at the height of its powers. Budapest, like Paris and Vienna, experienced a remarkable exfoliation at the end of the nineteenth century. In terms of population growth, material expansion, and cultural exuberance, it was among the foremost metropolitan centers of the world, the cradle of such talents as Bartók, Kodály, Krúdy, Ady, Molnár, Koestler, Szilárd, and von Neumann, among others. John Lukacs provides a cultural and historical portrait of the city—its sights, sounds, and inhabitants; the artistic and material culture; its class dynamics; the essential role played by its Jewish population—and a historical perspective that describes the ascendance of the city and its decline into the maelstrom of the twentieth century. Intimate and engaging, Budapest 1900 captures the glory of a city at the turn of the century, poised at the moment of its greatest achievements, yet already facing the demands of a new age. “Lukacs’s Budapest, like Hemingway’s Paris, is a moveable feast.” —Chilton Williamson “Lukacs’s book is a lyrical, sometimes dazzling, never merely nostalgic evocation of a glorious period in the city’s history.” —The New York Review of Books “A reliable account of a beautiful city at the zenith of its prosperity.” —Publishers Weekly
Author: David B. Audretsch Publisher: Oxford University Press ISBN: 0198040482 Category : Business & Economics Languages : en Pages : 249
Book Description
Previous generations enjoyed the security of lifelong employment with a sole employer. Public policy and social institutions reinforced that security by producing a labor force content with mechanized repetition in manufacturing plants, and creating loyalty to one employer for life. This is no longer the case. Globalization and new technologies have triggered a shift away from capital and towards knowledge. In today's global economy, where jobs and factories can be moved quickly to low-cost locations, the competitive advantage has shifted to ideas, insights, and innovation. But it is not enough just to have new ideas. It takes entrepreneurs to actualize them by championing them to society. Entrepreneurship has emerged as the proactive response to globalization. In this book, award-winning economist David B. Audretsch identifies the positive, proactive response to globalization--the entrepreneurial society, where change is the cutting edge and routine work is inevitably outsourced. Under the managed economy of the cold war era, government policies around the world supported big business, while small business was deemed irrelevant and largely ignored. The author documents the fundamental policy revolution underway, shifting the focus to technology and knowledge-based entrepreneurship, where start-ups and small business have emerged as the driving force of innovation, jobs, competitiveness and growth. The role of the university has accordingly shifted from tangential to a highly valued seedbed for coveted new ideas with the potential to create not just breathtaking new ventures but also entire new industries. By understanding the shift from the managed economy and the emergence of the entrepreneurial society, individuals, businesses, and communities can learn how to proactively harness the opportunities afforded by globalization in this new entrepreneurial society.
Author: Victor Pelevin
Author: Victor Pelevin
Author: Viktor Pelevin
Author: Susanne V. Knudsen
Author: Joanna Tivig
Author: Ruth Stevens
Author: Lise Jaillant
Author: Dion Farquhar
Author: Viktor Pelevin
Author: John Lukacs
Author: David B. Audretsch