Author: Kirby Goidel Publisher: LSU Press ISBN: 0807137847 Category : Language Arts & Disciplines Languages : en Pages : 157
Book Description
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Author: Paul J. Lavrakas Publisher: SAGE Publications ISBN: 150631788X Category : Social Science Languages : en Pages : 1073
Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Wolfgang Donsbach Publisher: SAGE ISBN: 1446206513 Category : Political Science Languages : en Pages : 641
Book Description
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Author: Pratap Kumar Publisher: Frontiers Media SA ISBN: 283254603X Category : Medical Languages : en Pages : 157
Book Description
Digital technologies have rapidly changed how we bank, borrow and lend, commute, or order food. The scale of these changes, and the relatively low barriers for individuals to drive such systemic change, have raised great expectations for digital technologies to also impact health and healthcare globally. The COVID-19 pandemic has further exacerbated the need for improved health data from low- and middle-income countries (LMICs), and the expectation for digital technologies to provide solutions.
Author: Robert S Erikson Publisher: Routledge ISBN: 1317350383 Category : Political Science Languages : en Pages : 453
Book Description
Providing an in-depth analysis of public opinion, beginning with its origins in political socialization, the impact of the media, the extent and breadth of democratic values, and the role of public opinion in the electoral process, American Public Opinion goes beyond a simple presentation of data to include a critical analysis of the role of public opinion in American democracy.
Author: Jim Dator Publisher: Springer Nature ISBN: 3030173879 Category : Computers Languages : en Pages : 471
Book Description
This book features a selection of the published writings and public presentations of Jim Dator. Most of the chapters are directly concerned with futures studies and ideas about the futures. The topic covers many disciplines and subjects. It is also concerned with many different parts of the world, even Mars. In addition, a few of the earlier papers contained here are about more conventional topics in politics and religion. The collection spans a more than 50 year period of thought, reflection, and instruction. In particular, the papers examine six main topics. These include meditations on the very nature of future studies, visions of preferred futures, ideas about alternative futures, and details on future theories and methods. Coverage also considers such specific topics as AI and robots, the environment, food, culture, energy, families, future generations, and more. Overall, these papers help readers gain insight into what it takes to weave together alternative images of the future in useful ways. They also reveal cross-disciplinary patterns in key fields of human endeavor that will help readers better understand trends and emerging issues.
Author: Jack D. Fleer Publisher: University Press of America ISBN: 9780761835646 Category : Biography & Autobiography Languages : en Pages : 398
Book Description
Governors in the United States are becoming prime policy makers in state and national politics. They preside over vast and increasingly important administrative structures through numerous appointments of key personnel and the management of growing budgets. Governors provide leadership for state legislatures by advocating their policy agendas, and by mobilizing public opinion and political resources. Through these roles, governors have far reaching influence in citizen's daily lives. This work examines these major political leaders by closely examining the careers of five recent governors (1960D2001): - Terry Sanford (1961D1965) - Robert (Bob) W. Scott (1969D1973) - James E. (Jim) Holshouser Jr. (1973D1977) - James G. (Jim) Martin (1985D1993) - James B. (Jim) Hunt Jr. (1977D1985; 1993D2001) ...and compares their performances in office with governors in other states. No other book has looked as closely at the persons who serve as governors during this time period.
Author: Joan Van Tassel Publisher: Taylor & Francis ISBN: 1136031618 Category : Language Arts & Disciplines Languages : en Pages : 434
Book Description
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Author: Predrag Dojcinovic Publisher: Routledge ISBN: 113658840X Category : Law Languages : en Pages : 354
Book Description
First Published in 2012. Propaganda, War Crimes Trials and International Law addresses the emerging jurisprudence and international law concerning propaganda in war crimes investigations and trials. The role of propaganda in the perpetration of atrocities has emerged as a central theme in the war crimes trials in the past century. The Nuremburg trials initially, and the International Criminal Tribunal for the former Yugoslavia and the International Criminal Tribunal for Rwanda currently, have all substantially contributed to the development of international law in this respect. Investigating and exploring the areas between lawful and unlawful propaganda, they have dealt with specific mechanisms and consequences of the phenomenon within the perspective and framework of their international legal mandates. But the cultural codes and argots through which propaganda operates have vexed international courts struggling to assign responsibility to the instigators of mass crimes, as subtle, but potentially fatal, communications often remain undetected, misinterpreted or even dismissed as entirely irrelevant. With contributions from leading international scholars and legal practioners, Propaganda, War Crimes Trials and International Law pursues a comparative approach to this problem: providing an overview of the current state of the theory of propaganda in the social sciences; exploring this theory in the legal analysis of war crimes and related proceedings; and, finally, offering a study of the prosecution of propaganda-related crimes in international law, and the newly emerging jurisprudence of war crimes propaganda cases.
Author: Robert Y. Shapiro Publisher: OUP Oxford ISBN: 0199673020 Category : Political Science Languages : en Pages : 804
Book Description
With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
Author: Kirby Goidel
Author: Paul J. Lavrakas
Author: Wolfgang Donsbach
Author: Pratap Kumar
Author: Robert S Erikson
Author: Jim Dator
Author: Jack D. Fleer
Author: Joan Van Tassel
Author: Predrag Dojcinovic
Author: Robert Y. Shapiro