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Author: J. Jonathan Gabay Publisher: Routledge ISBN: 0750683201 Category : Business & Economics Languages : en Pages : 711
Book Description
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Author: J. Jonathan Gabay Publisher: Routledge ISBN: 0750683201 Category : Business & Economics Languages : en Pages : 711
Book Description
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Author: Jonathan Gabay Publisher: Hodder & Stoughton ISBN: 9781444110920 Category : Advertising copy Languages : en Pages : 0
Book Description
Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.
Author: Jonathan Gabay Publisher: Teach Yourself ISBN: 1444129465 Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: J. Jonathan Gabay Publisher: McGraw-Hill Companies ISBN: 9780658012013 Category : Business & Economics Languages : en Pages : 0
Book Description
"Teach Yourself Copywriting" is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.
Author: Simon Kingsnorth Publisher: Kogan Page Publishers ISBN: 0749474718 Category : Business & Economics Languages : en Pages : 344
Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: J. Jonathan Gabay
Author: J. Jonathan Gabay
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Author: Jonathan Gabay
Author: J. Jonathan Gabay
Author: Jonathan Gabay
Author: Judah Jonathan Gabay
Author: J. Jonathan Gabay
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Author: Simon Kingsnorth