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Author: Sean Miller Publisher: GRIN Verlag ISBN: 3640784766 Category : Business & Economics Languages : en Pages : 41
Book Description
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma promotes this image and exploits systematically the opportunities offered by the sports lifestyle market in all categories and regions. Puma Football plays a significant role in the portfolio of the company and its marketing was especially promoted in the last 12 months in view of the World Cup 2010 in South Africa. This paper is based on the Marketing Analysis of Puma which stressed on the position of Puma on the sportswear market in the segment of football and pointed out its unique selling proposition. It focuses on Operative Marketing and the combinations of marketing-political instruments that are used by Puma. In this context the paper will explain the theory of the product policy and then use this information to analyze products of Puma Football in terms of their product life cycle and product portfolio. But first the corporate and brand strategy will be introduced, since it is a pivotal issue of Puma ́s marketing strategy and operative marketing instruments.
Author: Sean Miller Publisher: GRIN Verlag ISBN: 3640784766 Category : Business & Economics Languages : en Pages : 41
Book Description
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma promotes this image and exploits systematically the opportunities offered by the sports lifestyle market in all categories and regions. Puma Football plays a significant role in the portfolio of the company and its marketing was especially promoted in the last 12 months in view of the World Cup 2010 in South Africa. This paper is based on the Marketing Analysis of Puma which stressed on the position of Puma on the sportswear market in the segment of football and pointed out its unique selling proposition. It focuses on Operative Marketing and the combinations of marketing-political instruments that are used by Puma. In this context the paper will explain the theory of the product policy and then use this information to analyze products of Puma Football in terms of their product life cycle and product portfolio. But first the corporate and brand strategy will be introduced, since it is a pivotal issue of Puma ́s marketing strategy and operative marketing instruments.
Author: Wolfgang A. Gaul Publisher: Springer Science & Business Media ISBN: 3642559913 Category : Computers Languages : en Pages : 516
Book Description
Given the huge amount of information in the internet and in practically every domain of knowledge that we are facing today, knowledge discovery calls for automation. The book deals with methods from classification and data analysis that respond effectively to this rapidly growing challenge. The interested reader will find new methodological insights as well as applications in economics, management science, finance, and marketing, and in pattern recognition, biology, health, and archaeology.
Author: Rebeccah Dawson Publisher: Berghahn Books ISBN: 1800736827 Category : History Languages : en Pages : 316
Book Description
Over the past century, the impact of football on Germany has been manifold, influencing the arts, political debates, and even contributing to the construction of cultural memories and national narratives. Football Nation analyses the game’s fluid role in shaping and reflecting German society, and spans its focus on modern German history, from the Wilhelmine era to the early 21st century. Expounding on topics of gender, class, fandom, spectatorship, antisemitism, nationalism, and internationalism, a diverse group of interdisciplinary scholars offer a novel approach to understanding the many influences of football throughout its extensive history which until recently has only been available to a German-speaking readership.
Author: John Partridge Publisher: Peter Lang ISBN: 9783039105250 Category : Computers Languages : en Pages : 296
Book Description
This volume, composed mainly of papers given at the 1999 conferences of the Forum for German Language Studies (FGLS) at Kent and the Conference of University Teachers of German (CUTG) at Keele, is devoted to differential yet synergetic treatments of the German language. It includes corpus-lexicographical, computational, rigorously phonological, historical/dialectal, comparative, semiotic, acquisitional and pedagogical contributions. In all, a variety of approaches from the rigorously 'pure' and formal to the applied, often feeding off each other to focus on various aspects of the German language.
Author: Alan Tomlinson Publisher: Routledge ISBN: 1134264089 Category : History Languages : en Pages : 271
Book Description
This is a topical new book critically analyzing the significance of football in German sporting and cultural life. It examines football's place in post-war and post-reunification Germany up to the successful bid to host the 2006 World Cup Finals.
Author: Daniel Memmert Publisher: Taylor & Francis ISBN: 1000463761 Category : Health & Fitness Languages : en Pages : 296
Book Description
Match analysis is a performance-diagnostic procedure, which can be used to carry out systematic gaming analysis during competition and training. The analysis of team and racket sports, whether in competition, for opponent preparation (match plan), follow-up, or training is nowadays indispensable in many sports games at different levels. This analysis nevertheless presents many open questions and problem areas: Which data should be used? Who manages the data? Who provides whom with which information? How is this information presented, digested, and applied? The more complex and anonymous the data management is, the more commercial, expensive, and uncontrollable information management and provision becomes. Match Analysis: How to Use Data in Professional Sport is the first book to examine this topic through three types of data sets; video, event, and position data and show how to interpret this data and apply the findings for better team and individual sport performance. This innovative new volume is key reading for researchers, students, and practitioners alike in the fields of Coaching, Performance Analysis, Sport Management, and related specific sport disciplines.
Author: Christian Koller Publisher: CUA Press ISBN: 0813227275 Category : History Languages : en Pages : 361
Book Description
Goal! covers the history of the beautiful game from its origins in English public schools in the early 19th century to its current role as a crucial element of a globalized entertainment industry. The authors explain how football transformed from a sport at elite boarding schools in England to become a pastime popular with the working classes, enabling factories such as the Thames Iron Works and the Woolwich Arsenal to give birth to the teams that would become the Premier League mainstays known as West Ham United and Arsenal. They also explore how the age of amateur soccer ended and, with the advent of professionalism, how football became a sport dominated by big clubs with big money and with an international audience.
Author: M. Dennis Publisher: Springer ISBN: 0230369030 Category : Social Science Languages : en Pages : 235
Book Description
Based on original Stasi and Communist Party archival sources, this book uncovers why East Germany was for two decades running one of the most successful nations in the Summer and Winter Olympics, exploring how the central elite sports system was beset by internal tensions and disputes.
Author: Sean Miller
Author: Sean Miller
Author: C. M. van Stockum
Author: Wolfgang A. Gaul
Author: Rebeccah Dawson
Author: John Partridge
Author: Alan Tomlinson
Author: Daniel Memmert
Author: Christian Koller
Author: Eva Lavric
Author: M. Dennis