Author: Synergic Resources CorporationPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 150
Book Description
Fundamentals of Strategic Marketing for Electric and Gas Utilities
Author: Synergic Resources CorporationPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 150
Book Description
Strategic Marketing for Electric Utilities
Author: Clark W. GellingsPublisher:
ISBN: 9780881730371
Category : Electric power
Languages : en
Pages : 451
Book Description
Utility Marketing Strategies
Author: Clark W. GellingsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Effective Power Marketing
Author: Clark W. GellingsPublisher: Pennwell Corporation
ISBN: 9780878146468
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Deregulation and a rissing tide of consumerism is forcing electric utilities to better understand their customers and to change to meet their needs. In this new book, author Clark W. Gellings shows you how to develop and use bold marketing strategies to promote your utility in this new electric power industry. Drawing on his years of experience, Gellings highlights how deregulation has and will change the function and structure of current utilities, and in turn how these changes will affect each utility's marketing strategy. In this book gellings: Ties ongoing technological innovation to marketing Explains consumerism and marketing to electric company executives who previously may have had such responsibilities Explains how deregulation is changing vertically integrated utilities into energy service companies, transmission and distribution companies, and power marketers Clarifies the roles of traditional utilities, marketers, brokers, and aggregators. About the author: Clark W. Gellings is Vice President, Customer Systems, and CEO, epriCSG, at the Electric Power Research Institute (EPRI) in Palo Alto, California.The Customer Systems Group manages research and development programs to deliver technologies, planning tools, and information that enhance the value of energy services. He is a registered professional engineer and a Fellow of IEEE and IES. He has written numerous other books including: Demand Side Management Planning, Demand Site Management: Concepts and Methods, and Utility Marketing Strategies: Competition and the Economy.
Selling Power
Author: Jim DrummondPublisher: Trafford on Demand Pub
ISBN: 1552128539
Category : Business & Economics
Languages : en
Pages : 80
Book Description
Selling Power - Marketing Energy Under Deregulation is a comprehensive look at the issues confronting energy companies preparing marketing strategies. Specific marketing solutions are provided with case studies.
Competitive Marketing Strategies for Electric Utilities Under Deregulation
Author: Timothy J. GrahamRegulating Power: The Economics of Electrictiy in the Information Age
Author: Carl PechmanPublisher: Springer Science & Business Media
ISBN: 1461532582
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Modem industrial society functions with the expectation that electricity will be available when required. By law, electric utilities have the obligation to provide electricity to customers in a "safe and adequate" manner. In exchange for this obligation, utilities are granted a monopoly right to provide electricity to customers within well-defmed service territories. However, utilities are not unfettered in their monopoly power; public utility commissions regulate the relationship between a utility and its customers and limit profits to a "fair rate of return on invested capital. " From its inception through the late 1970s, the electric utility industry's opera tional paradigm was to continue marketing electricity to customers and to build power plants to meet customer needs. This growth was facilitated by a U. S. energy policy predicated upon the assumption that sustained electric growth was causally linked to social welfare (Lovins, 1977). The electric utility industry is now in transition from a vertically integrated monopoly to a more competitive market. Of the three primary components (generation, transmission, and distribution) of the traditional vertically integrated monopoly, generation is leading this transformation. The desired outcome is a more efficient market for the provision of electric service, ultimately resulting in lower costs to customers. This book focuses on impediments to this transformation. In partiCUlar, it argues that information control is a form of market power that inhibits the evolution of the market. The analysis is presented within the context of the transformation of the U. S.
Directory of Consultants
Author: Publisher:
ISBN:
Category : Business consultants
Languages : en
Pages : 460
Book Description
Author: 
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