Author: Edward W. CundiffPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
Book Description
Fundamentals of Modern Marketing
Author: Edward W. CundiffPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
Book Description
Fundamentals of Modern Marketing
Author: Edward W. CundiffPublisher:
ISBN: 9780133413960
Category : Marketing
Languages : en
Pages : 200
Book Description
Fundamentals of Modern Marketing
Author: StillModern Marketing (Principles and Practices)
Author: R S N PillaiPublisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Fundamentals of Modern Marketing
Author: Judith PedersenPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 202
Book Description
Fundamentals of Modern Marketing
Author: Edward W. CundiffMODERN MARKETING
Author: D. CHANDRA BOSEPublisher: PHI Learning Pvt. Ltd.
ISBN: 8120339452
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Fundamentals of Modern Marketing
Author: Edward W. CundiffModern Marketing
Author: Edward J. FoxPublisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
Book Description
Selling the Invisible
Author: Harry BeckwithPublisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 137
Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.