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Author: Richard Dolphin Publisher: Routledge ISBN: 113640158X Category : Business & Economics Languages : en Pages : 237
Book Description
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Author: Richard Dolphin Publisher: Routledge ISBN: 113640158X Category : Business & Economics Languages : en Pages : 237
Book Description
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Author: Cees B.M. Van Riel Publisher: Routledge ISBN: 1134335059 Category : Business & Economics Languages : en Pages : 325
Book Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author: Sherry J. Roberts Publisher: Goodheart-Wilcox Publisher ISBN: 9781605254722 Category : Business communication Languages : en Pages : 0
Book Description
Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
Author: Michael G. Solomon Publisher: Jones & Bartlett Publishers ISBN: 1284060152 Category : Computers Languages : en Pages : 512
Book Description
Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.
Author: Michael P. Fitz Publisher: McGraw Hill Professional ISBN: 007151029X Category : Technology & Engineering Languages : en Pages : 668
Book Description
Get a Solid Account of Physical Layer Communications Theory, Illustrated with Numerous Interactive MATLAB Mini-Projects You can rely on Fundamentals of Communications Systems for a solid introduction to physical layer communications theory, filled with modern implementations and MATLAB examples. This state-of-the-art guide covers essential theory and current engineering practice, carefully explaining the real-world tradeoffs necessary among performance, spectral efficiency, and complexity. Written by an award-winning communications expert, the book first takes readers through analog communications basics, amplitude modulations, analog angle modulation, and random processes. This essential resource then explains noise in bandpass communications systems...bandpass Gaussian random processes...digital communications basics...complexity of optimum demodulation...spectrally efficient data transmission...and more. Fundamentals of Communications Systems features: A modern approach to communications theory, reflecting current engineering applications Numerous MATLAB problems integrated throughout, with software available for download Detailed coverage of tradeoffs among performance, spectral efficiency, and complexity in engineering design Text written in four parts for easy modular presentation Inside This On-Target Communications Engineering Tool • Mathematical Foundations • Analog Communications Basics • Amplitude Modulations • Analog Angle Modulation • More Topics in Analog Communications • Random Processes • Noise in Bandpass Communications Systems • Bandpass Gaussian Random Processes • Digital Communications Basics • Optimal Single Bit Demodulation Structures • Transmitting More than One Bit • Complexity of Optimum Demodulation • Spectrally Efficient Data Transmission
Author: Richard Dolphin Publisher: Routledge ISBN: 1136401571 Category : Business & Economics Languages : en Pages : 238
Book Description
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Author: David Tse Publisher: Cambridge University Press ISBN: 9780521845274 Category : Computers Languages : en Pages : 598
Book Description
This textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.
Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Margaret H. DeFleur Publisher: McGraw-Hill Education ISBN: 9780078036897 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
Fundamentals of Human Communication presents the basic theoretical and practical concepts of the human communication process. DeFleur uses a multidisciplinary approach, with a balance of innovative and traditional perspectives to give students the tools to communicate effectively in the workplace and in everyday situations
Author: Richard Dolphin
Author: Richard Dolphin
Author: Cees B.M. Van Riel
Author: Sherry J. Roberts
Author: Michael G. Solomon
Author: Michael P. Fitz
Author: Michael L. Rothschild
Author: Richard Dolphin
Author: David Tse
Author: Mary Ellen Guffey
Author: Margaret H. DeFleur