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Author: Kathleen S. Kelly Publisher: Routledge ISBN: 9780805809435 Category : Business & Economics Languages : en Pages : 539
Book Description
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Author: Kathleen S. Kelly Publisher: Routledge ISBN: 9780805809435 Category : Business & Economics Languages : en Pages : 539
Book Description
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Author: Richard D. Waters Publisher: Routledge ISBN: 1317636910 Category : Language Arts & Disciplines Languages : en Pages : 366
Book Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Author: Veronica Canning Publisher: ISBN: 9781860720512 Category : Fund raising Languages : en Pages : 196
Book Description
An accessible and easy-to-use guide resource for anyone involved in fundraising and public relations in the not-for-profit sector.After outlining the basic components of a fundraising and public relations strategy, Veronica Canning highlights six successful ways to fundraise (including events, partnerships and local campaigns) and goes on to advise on preparing key PR tools and how to write your own fundraising and PR plans. Throughout, the emphasis is on practical, hands-on guidance illustrated by summaries, checklists and examples. The book also includes an extensive Guide to Fundraising and Public Relations Resources.
Author: Ruth Ellen Kinzey Publisher: Routledge ISBN: 1135024251 Category : Business & Economics Languages : en Pages : 238
Book Description
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Author: Michelle Drifka Hinson Publisher: ISBN: Category : Fund raising Languages : en Pages : 226
Book Description
Compares the characteristics of successful fundraising programs with those of successful public relations programs. Methodologies include a literature review and interviews with academics and practitioners in fundraising and public relations. Finds that fundraising is a highly specialized form of public relations, that fundraising and public relations practitioners have incorrect perceptions of one another's roles, and that relationships are the key to effectiveness in fundraising and public relations. Recommends that fundraising professionals focus on relationships and develop an understanding of the differences and appropriate uses of advertising, marketing, and public relations.
Author: Kathleen S. Kelly
Author: Kathleen S. Kelly
Author: Harold P. Kurtz
Author: Richard D. Waters
Author: Veronica Canning
Author: Kathleen S. Kelly (author)
Author: Ruth Ellen Kinzey
Author: Edwin Reisinger Leibert
Author: Kathleen S. Kelly
Author: Paul Dannelley
Author: Michelle Drifka Hinson