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Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1350305286 Category : Business & Economics Languages : en Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1350305286 Category : Business & Economics Languages : en Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Robert W. Palmatier Publisher: Palgrave Macmillan ISBN: 9783030037239 Category : Business & Economics Languages : en Pages : 192
Book Description
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.
Author: Ashley Niedringhaus Publisher: ISBN: 9781628874037 Category : Travel Languages : en Pages :
Book Description
For more than 60 years, Frommer's' guides have cut through the noise and hyperbole to deliver what no other books can: Honest talk, frank advice, and an affectionate insider's secrets to appreciating and affording vacations around the world. Don't travel like a mere tourist'discover the full experiences of Thailand, from Bangkok to its sublime cuisine to its world-famous island escapes. Whether your budget is large or tight, Frommer's shows you Thailand like a local. Frommer's takes you to the experiences that only locals know about! -Insider advice on how to best experience the historic and natural wonders of Thailand, and little-known secrets about where to eat and drink -Where to find the best beaches, resorts, markets, hiking trails, scenic vistas, from the jungles of the north to the sugar-sand beaches of the south.-Insightful commentary on Thailand's stunning national parks, ruins, historic sites, and architectural highlights, plus an in-depth discussion of its rich cultural history so you'll appreciate what you're seeing. Frommer's has been to all of them! -Opinionated reviews. No bland descriptions and lukewarm recommendations. Our expert writers are passionate about their destinations'they tell it like it is in an engaging and helpful way.-Exact prices listed for every establishment and activity'no other guides offer such detailed, candid reviews of hotels and restaurants. We include the very best, but also emphasize moderately priced choices for real people.-User-friendly features including star ratings to point readers to great finds, excellent values, insider tips, best bets for kids, special moments, and overrated experiences.
Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1352013207 Category : Business & Economics Languages : en Pages : 433
Book Description
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to: · Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
Author: Douglas Biber Publisher: Cambridge University Press ISBN: 0521473314 Category : Language Arts & Disciplines Languages : en Pages : 448
Book Description
Douglas Biber's new book extends and refines the research and methodology reported in his ground breaking Variation Across Speech and Writing (CUP 1988). In Dimensions of Register Variation he gives a linguistic analysis of register in four widely differing languages: English, Nukulaelae Tuvaluan, Korean, and Somali. Using the multi-dimensional analytical framework employed in his earlier work, Biber carries out a principled comparison of both synchronic and diachronic patterns of variation across the four languages. Striking similarities as well as differences emerge, allowing Biber to predict for the first time cross-linguistic universals of register variation. This major new work will provide the foundation for the further investigation of cross-linguistic universals governing the pattern of discourse variation across registers, and will be of wide interest to any scholar interested in style, register and literacy.
Author: Faxin Yu Publisher: Springer Science & Business Media ISBN: 3642126510 Category : Computers Languages : en Pages : 434
Book Description
With the increasing popularization of the Internet, together with the rapid development of 3D scanning technologies and modeling tools, 3D model databases have become more and more common in fields such as biology, chemistry, archaeology and geography. People can distribute their own 3D works over the Internet, search and download 3D model data, and also carry out electronic trade over the Internet. However, some serious issues are related to this as follows: (1) How to efficiently transmit and store huge 3D model data with limited bandwidth and storage capacity; (2) How to prevent 3D works from being pirated and tampered with; (3) How to search for the desired 3D models in huge multimedia databases. This book is devoted to partially solving the above issues. Compression is useful because it helps reduce the consumption of expensive resources, such as hard disk space and transmission bandwidth. On the downside, compressed data must be decompressed to be used, and this extra processing may be detrimental to some applications. 3D polygonal mesh (with geometry, color, normal vector and texture coordinate information), as a common surface representation, is now heavily used in various multimedia applications such as computer games, animations and simulation applications. To maintain a convincing level of realism, many applications require highly detailed mesh models. However, such complex models demand broad network bandwidth and much storage capacity to transmit and store. To address these problems, 3D mesh compression is essential for reducing the size of 3D model representation.
Author: Robert W. Palmatier Publisher: Routledge ISBN: 1315506432 Category : Business & Economics Languages : en Pages : 678
Book Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Author: Catherine Soanes Publisher: OXFORD University Press ISBN: 9780198613473 Category : Reference Languages : en Pages : 2088
Book Description
The New Oxford Dictionary of English was first published in 1998 and quickly established itself as the foremost single-volume authority on the English language. This is a major new edition, now without the New in the title, but with all the features that brought world-wide acclaim to the first publication. The Oxford Dictionary of English is at the forefront of language research, focusing on English as it is used today, informed by the most up-to-date evidence and the latest research fromthe Oxford English Corpus. The dictionary is unique in that it places the central and most frequent meanings of each word first, followed by secondary and technical senses, slang, idioms, and historical and archaic senses. There are over 500 boxed usage notes, giving guidance on all aspects of the language and backed up by extensive analysis of 100s of millions of words of real English. Featuring 355,000 words, phrases, and definitions, this dictionary offers the most comprehensive coverage of English as it is actually used in the twenty-first century. There is also a brand-new set of appendices, covering topics including countries, heads of state, and chemical elements.
Author: Ron Emmons Publisher: *Frommers ISBN: 9781118119983 Category : Travel Languages : en Pages : 0
Book Description
Our long-time resident author will lead you to the tastiest street food, finest beaches, liveliest nightlife, richest temples, and most restorative holistic health retreats. A new active vacation planning chapter will help you plan the best swimming and diving adventures on the eastern seaboard and southern peninsula, the wildest white water rafting expeditions in Pai, and jungle treks for all ages and abilities in the North, among other outdoor activities. Insider safety tips provide the lowdown on everything from food stalls to jungle treks to Thailand's booming sex trade. A Little Bit of Thai to Help You Get By will have you ordering pad thai like a local. Opinionated reviews. No bland descriptions and lukewarm recommendations. Our expert writers are passionate about their destinations--they tell it like it is in an engaging and helpful way. Exact prices listed for every establishment and activity--no other guides offer such detailed, candid reviews of hotels and restaurants. We include the very best, but also emphasize moderately priced choices for real people. User-friendly features including star ratings and special icons to point readers to great finds, excellent values, insider tips, best bets for kids, special moments, and overrated experiences.
Author: Robert W. Palmatier
Author: Robert W. Palmatier
Author: Robert W. Palmatier
Author: Ashley Niedringhaus
Author: Robert W. Palmatier
Author: Douglas Biber
Author: Faxin Yu
Author: Robert W. Palmatier
Author: Catherine Soanes
Author: 
Author: Ron Emmons