Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
From Top Dog to Cash Cow
Author: Bring the Noise
Author: Simon ReynoldsPublisher: Faber & Faber
ISBN: 0571252281
Category : Music
Languages : en
Pages : 430
Book Description
An anthology of writings spanning Simon Reynolds's extraordinary career as a music writer, Bring the Noise weaves together interviews, reviews, essays, and features to create a critical history of the last twenty years of pop culture. Bring the Noise juxtaposes the voices of many of rock and rap's most provocative artists - Morrissey, Public Enemy, Beastie Boys, The Stone Roses, PJ Harvey, Radiohead, The Streets - with Reynolds's own passionate analysis. With all the energy and insight you would expect from the author of Rip It Up And Start Again, Bring the Noise tracks the alternately fraught and fertile relationship between white bohemia and black street music. The selections transmit the immediacy of their moment while offering a running commentary on the broader enduring questions of race and resistance, multiculturalism and division. From grunge to grime, from Madchester to the Dirty South, Bring the Noise chronicles hip hop and alternative rock's competing claims to be the cutting edge of innovation and the voice of opposition in an era of conservative backlash. Alert to both the vivid detail and the big picture, Simon Reynolds has shaped a compelling narrative that cuts across a thrillingly turbulent two-decade period of pop music.
Bullseyes and Blunders
Author: Subba Rao ChangantiPublisher: BSP Books
ISBN: 9388305450
Category : Business & Economics
Languages : en
Pages : 441
Book Description
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media
The Country Gentleman
Author: The Fourth War
Author: Chris StewartPublisher: Macmillan
ISBN: 1429909250
Category : Fiction
Languages : en
Pages : 400
Book Description
Along the Afghanistan border, a CIA agent meets secretly with a distraught Arab girl. She passes him a coded message before killing herself. But before the message can be deciphered, the world spins toward war: Within hours, the president of Pakistan is assassinated, and the country's nuclear warheads go missing. Al Qaeda streams into northern Pakistan. Israel puts her combat forces on hair-trigger alert. CIA paramilitary agent Peter Zembeic is given the impossible task of finding and destroying the missing warheads. Working with his best friend, a B-2 pilot, they develop a desperate plan to save the world from the threat of nuclear terror.
Management
Author: John R. Schermerhorn, JrPublisher: John Wiley & Sons
ISBN: 0470530510
Category : Business & Economics
Languages : en
Pages : 645
Book Description
Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.
Dynamic Management and Leadership in Education
Author: Anthony KellyPublisher: Routledge
ISBN: 1000478823
Category : Education
Languages : en
Pages : 338
Book Description
This book presents a new integrated theory of dynamic management and leadership in one comprehensive approach. It offers a new way of looking at the field, drawing on a wide body of research and practice in the fields of leadership and management, across all sectors in education and more broadly. The book focuses on management against a backdrop of leadership theory. Including examples of practice and application in schools, colleges and universities, it uses a range of historical leadership approaches to scaffold different management techniques that are known to work in effective organisations. It explores the overlap between management and leadership as dynamic theoretical and practical activities, merging the two together into a holistic model that can be applied by managers working in educational settings. Its twenty-six chapters also consider the praxis of educational leadership and management from political, economic and ethical perspectives in relation to issues such as equity and widening participation, and outline how ‘managership’ impacts on student achievement. Offering a unique balance of theory and practice, across school, college and university sectors, the book will be of great interest to researchers, academics, graduate students and practitioners in the field of educational leadership and management, and will be important reading for all stakeholders in the area of educational effectiveness and improvement.
Introduction to Corporate Finance
Author: Laurence BoothPublisher: John Wiley & Sons
ISBN: 1119561582
Category : Business & Economics
Languages : en
Pages : 818
Book Description
The fifth edition of Introduction to Corporate Finance is a student friendly and engaging course that provides the most thorough, accessible, accurate, and current coverage of the theory and application of corporate finance within a uniquely Canadian context. Introduction to Corporate Finance will provide students with the skills they need to succeed not only in the course, but in their future careers.
Introduction to Management
Author: John R. SchermerhornPublisher: John Wiley & Sons
ISBN: 0470646241
Category : Business & Economics
Languages : en
Pages : 643
Book Description
Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The text presents managerial concepts and theory related to the fundamentals of planning, leading, organising, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this text because the concepts are backed by many applications, exercises, and cases.
Cool Cats, Top Dogs, and Other Beastly Expressions
Author: Christine AmmerPublisher:
ISBN:
Category : Humor
Languages : en
Pages : 280
Book Description
Tells the stories of over 1,000 beastly words and phrases in highly informative and fascinating essays you will turn to again and again.