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Author: William Bond Wheelwright Publisher: Good Press ISBN: Category : Fiction Languages : en Pages : 76
Book Description
William Bond Wheelwright takes readers behind the scenes of the publishing world in "From Paper-mill to Pressroom." Wheelwright's narrative skillfully navigates the various stages of the book production process, offering a comprehensive look at the transformation of raw materials into printed publications. This informative book is a valuable resource for those curious about the intricate workings of the publishing industry and the craftsmanship involved.
Author: William Bond Wheelwright Publisher: Good Press ISBN: Category : Fiction Languages : en Pages : 76
Book Description
William Bond Wheelwright takes readers behind the scenes of the publishing world in "From Paper-mill to Pressroom." Wheelwright's narrative skillfully navigates the various stages of the book production process, offering a comprehensive look at the transformation of raw materials into printed publications. This informative book is a valuable resource for those curious about the intricate workings of the publishing industry and the craftsmanship involved.
Author: Christoph Moss Publisher: Springer Nature ISBN: 3030676420 Category : Business & Economics Languages : en Pages : 154
Book Description
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Author: Gay Talese Publisher: Random House ISBN: 0679644733 Category : Language Arts & Disciplines Languages : en Pages : 577
Book Description
“Beautifully documented . . . no less than a landmark in the field of writing and journalism.”—The Nation “Fascinating . . . Seldom has anyone been so successful in making a newspaper come alive as a human institution.”—The New York Times In this century and the last, most of history's important news stories have been broken to a waiting nation by The New York Times. In The Kingdom and the Power, former Times correspondent and bestselling author Gay Talese lays bare the secret internal intrigues at the daily, revealing the stories behind the personalities, rivalries, and scopes at the most influential paper in the world. In gripping detail, Talese examines the private and public lives of the famed Ochs family, along with their direct descendants, the Sulzbergers, and their hobnobbing with presidents, kings, ambassadors, and cabinet members; the vicious struggles for power and control at the paper; and the amazing story of how a bankrupt newspaper turned itself around and grew to Olympian heights. Regarded as a classic piece of journalism, The Kingdom and the Power is as gripping as a work of fiction and as relevant as today's headlines. Praise for The Kingdom and the Power “I know of no book about a great institution which is so detailed, so intensely personalized, or so dramatized as this volume about The New York Times.”—The Christian Science Monitor “A serious and important account of one of the few genuinely powerful institutions in our society.”—The New Leader “A superb study of people and power.”—Women's Wear Daily
Author: William Bond Wheelwright
Author: William Bond Wheelwright
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Author: Clarence Jay West
Author: Donald L. Boese
Author: Institute of Paper Chemistry (Appleton, Wis.)
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Author: Christoph Moss
Author: Gay Talese
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