Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download From Cliché to Archetype PDF full book. Access full book title From Cliché to Archetype by Marshall McLuhan. Download full books in PDF and EPUB format.
Author: Marshall McLuhan Publisher: ISBN: 9781584230663 Category : Archetype (Psychology) Languages : en Pages : 0
Book Description
McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.
Author: Marshall McLuhan Publisher: New York : Viking Press ISBN: Category : Language Arts & Disciplines Languages : en Pages : 234
Book Description
Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. --
Author: Gary Genosko Publisher: Taylor & Francis ISBN: 9780415321716 Category : Cybernetics Languages : en Pages : 504
Book Description
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Author: W. Terrence Gordon Publisher: A&C Black ISBN: 1441143807 Category : Social Science Languages : en Pages : 215
Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Author: Marshall McLuhan Publisher: Gingko Press ISBN: 9781584235828 Category : Social Science Languages : en Pages : 0
Book Description
Media studies has been catching up with McLuhan over the last 50 years. These essays are drawn from themost productive quarter-century of his career (1952-1978), anddemonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology.Anchoring these essays are four meditations on the work of hisgreat predecessor, Harold adams innis, who first proposed thecentrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approachof academic study, he published in mainstream magazinessuch as Look and Harpers Bazaar on topics such as sexualityand the fashion industry, in each case bringing to these topics insights that remain startlinglyfresh. The essays offer a rare glimpse into a great mind as it works out the implications of theeffects of media not only on what we know but on how we are coming to understand our being.
Author: Richard Cavell Publisher: University of Toronto Press ISBN: 9780802086587 Category : Science Languages : en Pages : 348
Book Description
Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.
Author: Nathan Bransford Publisher: Nathan Bransford ISBN: 173414940X Category : Language Arts & Disciplines Languages : en Pages : 183
Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Author: Andrew Gilchrist Publisher: FriesenPress ISBN: 1525539078 Category : Philosophy Languages : en Pages : 277
Book Description
Ever feel swept up in a sea of novelty? When did the new become more important than the true? Andrew Gilchrist found a remedy to today's nausea of novelty in the most familiar elements of narrative and music. He has composed a new arrangement from the ideas of Marshall McLuhan, Northrop Frye, Bernard Lonergan, and Jordan Peterson, weaving together a promising relationship between what we believe and how we live. This book starts a conversation at the crossroads of art, literature, religion, and psychology. And it begins with the oldest of stories. A boy fell in love with a girl and sung her a song. Each chapter in this book charts a series of helpful symbols and sounds, drawing attention to the melodies, rhythms and tempos that make up our most common experiences. The scientific revolution gave birth to a new understanding of the relationship between observer and observed, lover and beloved. That birth has changed the song. However, we have not welcomed this new daughter into the family with a proper name or fully recognized her part in our spiritual development. With her wisdom, we too might find hope and delight in the back and forth journey between tradition and innovation. Could her compelling voice and playful character help us prepare for the greatest roles of our lives?
Author: Paula McDowell Publisher: Taylor & Francis ISBN: 1000839494 Category : Language Arts & Disciplines Languages : en Pages : 164
Book Description
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.
Author: B.W. Powe Publisher: University of Toronto Press ISBN: 1442616164 Category : Literary Criticism Languages : en Pages : 367
Book Description
Marshall McLuhan and Northrop Frye are two of Canada's central cultural figures, colleagues and rivals whose careers unfolded in curious harmony even as their intellectual engagement was antagonistic. Poet, novelist, essayist and philosopher B.W. Powe, who studied with both of these formidable and influential intellectuals, presents an exploration of their lives and work in Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy. Powe considers the existence of a unique visionary tradition of Canadian humanism and argues that McLuhan and Frye represent fraught but complementary approaches to the study of literature and to the broader engagement with culture. Examining their eloquent but often acid responses to each other, Powe exposes the scholarly controversies and personal conflicts that erupted between them, and notably the great commonalities in their writing and biographies. Using interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan's The medium is the message and Frye's the great code.
Author: Marshall McLuhan
Author: Marshall McLuhan
Author: Marshall McLuhan
Author: Gary Genosko
Author: W. Terrence Gordon
Author: Marshall McLuhan
Author: Richard Cavell
Author: Nathan Bransford
Author: Andrew Gilchrist
Author: Paula McDowell
Author: B.W. Powe