Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 104
Book Description
Embark on a transformative journey with 'From Classroom to Podium: A Student's Guide to Powerful Public Speaking & Presentation Skills.' This indispensable guide equips students with the artistry of impactful communication, offering practical insights from audience analysis to conquering the stage. Discover the nuances of crafting compelling speeches, leveraging visuals effectively, and mastering body language and voice modulation. Through expert advice, engaging exercises, and real-world examples, students navigate the intricacies of captivating an audience, handling feedback, and even thriving in the digital age. With 25 Do's and Don'ts, this guide ensures a holistic approach, from personal brand building to navigating special presentations and continuous growth. Unleash your potential, gain inspiration from success stories, and evolve into a confident speaker ready to conquer any podium. Whether you're a novice or seasoned speaker, this guide is your passport to becoming a proficient and influential communicator. The podium awaits your empowered voice.
From Classroom to Podium: A Student's Guide to Powerful Public Speaking & Presentation Skills
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 104
Book Description
Embark on a transformative journey with 'From Classroom to Podium: A Student's Guide to Powerful Public Speaking & Presentation Skills.' This indispensable guide equips students with the artistry of impactful communication, offering practical insights from audience analysis to conquering the stage. Discover the nuances of crafting compelling speeches, leveraging visuals effectively, and mastering body language and voice modulation. Through expert advice, engaging exercises, and real-world examples, students navigate the intricacies of captivating an audience, handling feedback, and even thriving in the digital age. With 25 Do's and Don'ts, this guide ensures a holistic approach, from personal brand building to navigating special presentations and continuous growth. Unleash your potential, gain inspiration from success stories, and evolve into a confident speaker ready to conquer any podium. Whether you're a novice or seasoned speaker, this guide is your passport to becoming a proficient and influential communicator. The podium awaits your empowered voice.
Publisher: Gerard Assey
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 104
Book Description
Embark on a transformative journey with 'From Classroom to Podium: A Student's Guide to Powerful Public Speaking & Presentation Skills.' This indispensable guide equips students with the artistry of impactful communication, offering practical insights from audience analysis to conquering the stage. Discover the nuances of crafting compelling speeches, leveraging visuals effectively, and mastering body language and voice modulation. Through expert advice, engaging exercises, and real-world examples, students navigate the intricacies of captivating an audience, handling feedback, and even thriving in the digital age. With 25 Do's and Don'ts, this guide ensures a holistic approach, from personal brand building to navigating special presentations and continuous growth. Unleash your potential, gain inspiration from success stories, and evolve into a confident speaker ready to conquer any podium. Whether you're a novice or seasoned speaker, this guide is your passport to becoming a proficient and influential communicator. The podium awaits your empowered voice.
From Classroom to Podium
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Embark on a transformative journey with 'From Classroom to Podium: A Student's Guide to Powerful Public Speaking & Presentation Skills.' This indispensable guide equips students with the artistry of impactful communication, offering practical insights from audience analysis to conquering the stage. Discover the nuances of crafting compelling speeches, leveraging visuals effectively, and mastering body language and voice modulation. Through expert advice, engaging exercises, and real-world examples, students navigate the intricacies of captivating an audience, handling feedback, and even thriving in the digital age. With 25 Do's and Don'ts, this guide ensures a holistic approach, from personal brand building to navigating special presentations and continuous growth. Unleash your potential, gain inspiration from success stories, and evolve into a confident speaker ready to conquer any podium. Whether you're a novice or seasoned speaker, this guide is your passport to becoming a proficient and influential communicator. The podium awaits your empowered voice.
Publisher: Gerard Assey
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Embark on a transformative journey with 'From Classroom to Podium: A Student's Guide to Powerful Public Speaking & Presentation Skills.' This indispensable guide equips students with the artistry of impactful communication, offering practical insights from audience analysis to conquering the stage. Discover the nuances of crafting compelling speeches, leveraging visuals effectively, and mastering body language and voice modulation. Through expert advice, engaging exercises, and real-world examples, students navigate the intricacies of captivating an audience, handling feedback, and even thriving in the digital age. With 25 Do's and Don'ts, this guide ensures a holistic approach, from personal brand building to navigating special presentations and continuous growth. Unleash your potential, gain inspiration from success stories, and evolve into a confident speaker ready to conquer any podium. Whether you're a novice or seasoned speaker, this guide is your passport to becoming a proficient and influential communicator. The podium awaits your empowered voice.
Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 103
Book Description
"Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting" navigates the intricate landscape of sales forecasting, providing a holistic understanding of its intricacies, contemporary significance, and practical applications. From the responsibilities of Sales Managers to the benefits of accurate predictions for strategic planning, resource allocation, and risk mitigation, this guide equips readers with the tools to excel in the dynamic world of business strategy. Real-life case studies, interactive exercises, and workshops bring theoretical concepts to life, fostering active engagement. With a focus on diverse methods, techniques, and addressing common challenges, the book serves as a comprehensive toolkit for refining forecasting strategies. The conclusion encourages continuous learning and adaptation, ensuring readers are poised to navigate the ever-evolving realm of sales forecasting with confidence and mastery.
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 103
Book Description
"Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting" navigates the intricate landscape of sales forecasting, providing a holistic understanding of its intricacies, contemporary significance, and practical applications. From the responsibilities of Sales Managers to the benefits of accurate predictions for strategic planning, resource allocation, and risk mitigation, this guide equips readers with the tools to excel in the dynamic world of business strategy. Real-life case studies, interactive exercises, and workshops bring theoretical concepts to life, fostering active engagement. With a focus on diverse methods, techniques, and addressing common challenges, the book serves as a comprehensive toolkit for refining forecasting strategies. The conclusion encourages continuous learning and adaptation, ensuring readers are poised to navigate the ever-evolving realm of sales forecasting with confidence and mastery.
Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 133
Book Description
‘Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence.’ is a comprehensive book designed to empower help desk professionals, customer service representatives, and CS Engineers with the essential skills needed for success in personal, telephone, and internet interactions. From the significance of first impressions to the intricacies of complaint handling, the book explores the art of customer service. It emphasizes the human element, going beyond technicalities to cultivate a customer-centric mindset. Readers will discover practical insights, real-world examples, and actionable strategies to enhance their communication, problem-solving, and stress management abilities. Through a structured approach, the book provides tools, action plans, and a commitment to continuous improvement, fostering a culture of excellence. This guide is a roadmap for individuals seeking to not only meet but exceed customer expectations, ultimately contributing to the success of their teams and organizations. The Book covers: Preface Crafting Lasting Impressions in Customer Service The Importance of Customer Service Key Benefits of Providing Excellent Customer Service The Roles, Responsibilities & Functions of a HELP DESK Professional KEY Attributes, Traits and Qualities of Help Desk Professionals Telephone Techniques and Skills Pre-Call Planning and Preparation During the Call: Steps to a Professional Service Call Effective Questioning and Listening Skills Open-ended Questions to get to the Root of Issues in Various Categories of Industries Steps to be a Good Listener Handling Complaints and Angry Customers Resolving Complaints Effectively Empowering Frontline Staff to Resolve Issues Personal (Face to Face) Interaction Ensuring Proper Grooming and Presenting a Professional Image Customer Care Skills Internet Interaction (Email) Professional DO’s & DON’T’s of Emailing Continuous Improvement and Teamwork Coping with Stress in the Service Industry Teamwork in Customer Service Understanding Customer Behavior A Personality Assessment for Customer Service Staff Identifying Different Customer Types Managing Difficult People and Sensitive Situations Understanding Users and Categorizing Them Typical Incident Management Process Implementing a Successful Help Desk Skills Initiative: Action Plan Empowering Help Desk Professionals for Excellence in Customer Service Conclusion: Elevating Your Helpdesk Journey About the Author
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 133
Book Description
‘Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence.’ is a comprehensive book designed to empower help desk professionals, customer service representatives, and CS Engineers with the essential skills needed for success in personal, telephone, and internet interactions. From the significance of first impressions to the intricacies of complaint handling, the book explores the art of customer service. It emphasizes the human element, going beyond technicalities to cultivate a customer-centric mindset. Readers will discover practical insights, real-world examples, and actionable strategies to enhance their communication, problem-solving, and stress management abilities. Through a structured approach, the book provides tools, action plans, and a commitment to continuous improvement, fostering a culture of excellence. This guide is a roadmap for individuals seeking to not only meet but exceed customer expectations, ultimately contributing to the success of their teams and organizations. The Book covers: Preface Crafting Lasting Impressions in Customer Service The Importance of Customer Service Key Benefits of Providing Excellent Customer Service The Roles, Responsibilities & Functions of a HELP DESK Professional KEY Attributes, Traits and Qualities of Help Desk Professionals Telephone Techniques and Skills Pre-Call Planning and Preparation During the Call: Steps to a Professional Service Call Effective Questioning and Listening Skills Open-ended Questions to get to the Root of Issues in Various Categories of Industries Steps to be a Good Listener Handling Complaints and Angry Customers Resolving Complaints Effectively Empowering Frontline Staff to Resolve Issues Personal (Face to Face) Interaction Ensuring Proper Grooming and Presenting a Professional Image Customer Care Skills Internet Interaction (Email) Professional DO’s & DON’T’s of Emailing Continuous Improvement and Teamwork Coping with Stress in the Service Industry Teamwork in Customer Service Understanding Customer Behavior A Personality Assessment for Customer Service Staff Identifying Different Customer Types Managing Difficult People and Sensitive Situations Understanding Users and Categorizing Them Typical Incident Management Process Implementing a Successful Help Desk Skills Initiative: Action Plan Empowering Help Desk Professionals for Excellence in Customer Service Conclusion: Elevating Your Helpdesk Journey About the Author
Overcoming Procrastination: Your Ultimate Guide to Stop Delaying and Start Living Your Best Life
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 113
Book Description
Overcoming Procrastination: Your Ultimate Guide to Stop Delaying and Start Living Your Best Life is a comprehensive and practical guide designed to help you break free from the chains of procrastination. Whether you're struggling with personal goals, career tasks, or everyday responsibilities, this book delves into the psychological, emotional, and behavioral roots of procrastination to offer actionable solutions. Through engaging real-life examples, proven strategies, and self-assessment tools, you'll learn how to identify your procrastination triggers, implement time management techniques, and develop a proactive mindset. Each chapter provides step-by-step guidance to replace procrastination with productive habits, allowing you to take control of your life and reach your full potential. From building emotional resilience to setting realistic goals, this guide equips you with the skills to stop delaying and start living the life you've always dreamed of—one filled with achievement, fulfillment, and purpose
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 113
Book Description
Overcoming Procrastination: Your Ultimate Guide to Stop Delaying and Start Living Your Best Life is a comprehensive and practical guide designed to help you break free from the chains of procrastination. Whether you're struggling with personal goals, career tasks, or everyday responsibilities, this book delves into the psychological, emotional, and behavioral roots of procrastination to offer actionable solutions. Through engaging real-life examples, proven strategies, and self-assessment tools, you'll learn how to identify your procrastination triggers, implement time management techniques, and develop a proactive mindset. Each chapter provides step-by-step guidance to replace procrastination with productive habits, allowing you to take control of your life and reach your full potential. From building emotional resilience to setting realistic goals, this guide equips you with the skills to stop delaying and start living the life you've always dreamed of—one filled with achievement, fulfillment, and purpose
Unlocking Your Potential: Mastering the Top 20 Life Skills for a Brighter Future
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Education
Languages : en
Pages : 110
Book Description
‘Unlocking Your Potential: Mastering the Top 20 Life Skills for a Brighter Future’ is an indispensable handbook for personal and professional growth. This book delves into the top 20 life skills that are vital for success in today's dynamic world. From effective communication and critical thinking to financial literacy and adaptability, each skill is explored with engaging stories, practical exercises, and actionable strategies. Readers will gain valuable insights from the wisdom of renowned thinkers and leaders, empowering them to become well-rounded individuals capable of tackling life's challenges with confidence. With a holistic approach to skill development, this guide offers the tools needed to enhance personal relationships, excel academically, and prosper in the professional arena. Through the pages of this book, readers embark on a transformative journey, culminating in a deeper understanding of themselves and the world around them. These ‘Skills for Success’ are a timeless resource that will equip individuals of all ages, (not just students) with the keys to unlock their fullest potential and thrive in every aspect of life.
Publisher: Gerard Assey
ISBN:
Category : Education
Languages : en
Pages : 110
Book Description
‘Unlocking Your Potential: Mastering the Top 20 Life Skills for a Brighter Future’ is an indispensable handbook for personal and professional growth. This book delves into the top 20 life skills that are vital for success in today's dynamic world. From effective communication and critical thinking to financial literacy and adaptability, each skill is explored with engaging stories, practical exercises, and actionable strategies. Readers will gain valuable insights from the wisdom of renowned thinkers and leaders, empowering them to become well-rounded individuals capable of tackling life's challenges with confidence. With a holistic approach to skill development, this guide offers the tools needed to enhance personal relationships, excel academically, and prosper in the professional arena. Through the pages of this book, readers embark on a transformative journey, culminating in a deeper understanding of themselves and the world around them. These ‘Skills for Success’ are a timeless resource that will equip individuals of all ages, (not just students) with the keys to unlock their fullest potential and thrive in every aspect of life.
The Ultimate Employee Training Guide- Training Today, Leading Tomorrow
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 115
Book Description
In an era of constant change and fierce competition, organizations must harness the power of their workforce to thrive. ‘The Ultimate Employee Training Guide: Training Today, Leading Tomorrow’ is your definitive guide to unleashing the true potential of employee training. It explores the evolution of training, from traditional classrooms to cutting-edge technology, and unveils the profound benefits of investing in employee development while illuminating the stark repercussions of neglecting it. Discover training as an investment, measuring its Return on Investment (ROI) through real-life case studies that showcase its undeniable impact. Learn to assess diverse training needs, choose the right vendors, and design, implement, and evaluate training programs effectively. This book takes you on a journey into the future of training, where technology, personalization, and continuous learning reign supreme. It emphasizes the crucial role of HR and corporate leadership in fostering a culture of empowerment and growth. With ethical considerations, legal guidelines, and inspiring case studies, The Ultimate Employee Training Guide equips you to navigate the dynamic landscape of employee training, ensuring success in an ever-evolving world. Here's what you'll find inside: ü Preface ü The Importance of Training Employees ü Investing in Training: Understanding the ROI ü Key Skills, Attributes and Traits of an Effective Trainer ü Assessing Training Needs ü Sample Formats for Assessing Training Needs ü Selecting the Right Training Vendor ü Planning and Implementing Training Programs ü Sample Formats of Planning and Implementing Training Programs ü Measuring the Impact of Training ü Sample Formats for Measuring the Impact of Training ü Legal and Ethical Considerations in Training ü Common Challenges Managers Encounter during Training Initiatives ü Steps a Training Manager/ Trainer Undertakes to Remain Effective and Up-to-date ü Creating a Culture of Continuous Learning ü Training in the Future: Emerging Trends ü International Perspectives on Training- Cultural Differences and Global Best Practices ü Case Studies of Successful Training Programs ü Case Studies from Various Industries ü Formats and Samples of Other Assessments and Forms ü Templates and Checklists for Training Initiatives ü Sample Training Program Outlines ü The Future of Employee Training ü Conclusion
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 115
Book Description
In an era of constant change and fierce competition, organizations must harness the power of their workforce to thrive. ‘The Ultimate Employee Training Guide: Training Today, Leading Tomorrow’ is your definitive guide to unleashing the true potential of employee training. It explores the evolution of training, from traditional classrooms to cutting-edge technology, and unveils the profound benefits of investing in employee development while illuminating the stark repercussions of neglecting it. Discover training as an investment, measuring its Return on Investment (ROI) through real-life case studies that showcase its undeniable impact. Learn to assess diverse training needs, choose the right vendors, and design, implement, and evaluate training programs effectively. This book takes you on a journey into the future of training, where technology, personalization, and continuous learning reign supreme. It emphasizes the crucial role of HR and corporate leadership in fostering a culture of empowerment and growth. With ethical considerations, legal guidelines, and inspiring case studies, The Ultimate Employee Training Guide equips you to navigate the dynamic landscape of employee training, ensuring success in an ever-evolving world. Here's what you'll find inside: ü Preface ü The Importance of Training Employees ü Investing in Training: Understanding the ROI ü Key Skills, Attributes and Traits of an Effective Trainer ü Assessing Training Needs ü Sample Formats for Assessing Training Needs ü Selecting the Right Training Vendor ü Planning and Implementing Training Programs ü Sample Formats of Planning and Implementing Training Programs ü Measuring the Impact of Training ü Sample Formats for Measuring the Impact of Training ü Legal and Ethical Considerations in Training ü Common Challenges Managers Encounter during Training Initiatives ü Steps a Training Manager/ Trainer Undertakes to Remain Effective and Up-to-date ü Creating a Culture of Continuous Learning ü Training in the Future: Emerging Trends ü International Perspectives on Training- Cultural Differences and Global Best Practices ü Case Studies of Successful Training Programs ü Case Studies from Various Industries ü Formats and Samples of Other Assessments and Forms ü Templates and Checklists for Training Initiatives ü Sample Training Program Outlines ü The Future of Employee Training ü Conclusion
Credibility Matters: The Key to Influence and Trust- Your Master Guide to Personal and Professional Success
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 112
Book Description
In a world where influence and trust are the currency of success, ‘Credibility Matters: The Key to Influence and Trust- Your Master Guide to Personal and Professional Success’ emerges as your guiding light. This master guide takes you on a transformative journey into the heart of credibility, both personally and professionally. Unravel the essential pillars of honesty, integrity, reliability, and empathy, and learn how they intertwine to shape the foundation of your influence. Discover the power of effective communication, the secrets to overcoming credibility challenges, and the art of leading with unwavering trust. Self-assessment tools, surveys, and daily action plans turn theory into practice, nurturing your credibility every day. Real-life case studies demonstrate the transformative impact of credibility on individuals and organizations. 'Credibility Matters' is your blueprint for lasting influence, trust, and a pathway to personal and professional success. Your journey to credibility starts here.
Publisher: Gerard Assey
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 112
Book Description
In a world where influence and trust are the currency of success, ‘Credibility Matters: The Key to Influence and Trust- Your Master Guide to Personal and Professional Success’ emerges as your guiding light. This master guide takes you on a transformative journey into the heart of credibility, both personally and professionally. Unravel the essential pillars of honesty, integrity, reliability, and empathy, and learn how they intertwine to shape the foundation of your influence. Discover the power of effective communication, the secrets to overcoming credibility challenges, and the art of leading with unwavering trust. Self-assessment tools, surveys, and daily action plans turn theory into practice, nurturing your credibility every day. Real-life case studies demonstrate the transformative impact of credibility on individuals and organizations. 'Credibility Matters' is your blueprint for lasting influence, trust, and a pathway to personal and professional success. Your journey to credibility starts here.
The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Self-Help
Languages : en
Pages : 64
Book Description
"The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales’ is a comprehensive resource for sales professionals seeking to maintain their well-being and achieve long-term success. Drawing on over 40 years of experience in the sales profession, the author offers practical strategies for understanding, recognizing, and addressing burnout. The book covers topics such as clarifying personal values and goals, seeking meaningful work, developing positive relationships, and creating a supportive work environment. It also provides actionable tips for setting realistic expectations, recognizing achievements, seeking feedback, and maintaining work-life balance. Through real-life examples and case studies, readers will gain valuable insights and inspiration for preventing burnout and building resilience in their sales careers.
Publisher: Gerard Assey
ISBN:
Category : Self-Help
Languages : en
Pages : 64
Book Description
"The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales’ is a comprehensive resource for sales professionals seeking to maintain their well-being and achieve long-term success. Drawing on over 40 years of experience in the sales profession, the author offers practical strategies for understanding, recognizing, and addressing burnout. The book covers topics such as clarifying personal values and goals, seeking meaningful work, developing positive relationships, and creating a supportive work environment. It also provides actionable tips for setting realistic expectations, recognizing achievements, seeking feedback, and maintaining work-life balance. Through real-life examples and case studies, readers will gain valuable insights and inspiration for preventing burnout and building resilience in their sales careers.
Dealing with Difficult Customers: A Complete Guide to Handling Angry, Demanding, and Difficult Customers Using the N.E.W. Model for Exceptional Service
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 102
Book Description
‘Dealing with Difficult Customers- A Complete Guide to Handling Angry, Demanding, and Difficult Customers Using the N.E.W. Model for Exceptional Service’ is so comprehensive that it equips professionals at all levels with the essential skills to navigate and excel in challenging customer interactions. Grounded in practicality and empathy, this book explores the psychology behind customer behaviors, offering insights into emotional and rational triggers that drive difficult interactions. It categorizes and provides detailed strategies for handling various types of difficult customers—from the High Roller to the Constant Critic and beyond—using proven techniques like the N.E.W. Model (Navigate, Empathize, Win). With a focus on fostering service excellence and building lasting customer relationships, each chapter offers actionable advice, real-world examples, and scenario-based exercises. From managing personal emotions and defusing conflicts to implementing effective follow-up strategies, this book empowers readers to transform customer challenges into opportunities for growth and loyalty. Whether you're in customer service, management, or entrepreneurship, this book is your indispensable companion to mastering the art of exceptional customer care.
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 102
Book Description
‘Dealing with Difficult Customers- A Complete Guide to Handling Angry, Demanding, and Difficult Customers Using the N.E.W. Model for Exceptional Service’ is so comprehensive that it equips professionals at all levels with the essential skills to navigate and excel in challenging customer interactions. Grounded in practicality and empathy, this book explores the psychology behind customer behaviors, offering insights into emotional and rational triggers that drive difficult interactions. It categorizes and provides detailed strategies for handling various types of difficult customers—from the High Roller to the Constant Critic and beyond—using proven techniques like the N.E.W. Model (Navigate, Empathize, Win). With a focus on fostering service excellence and building lasting customer relationships, each chapter offers actionable advice, real-world examples, and scenario-based exercises. From managing personal emotions and defusing conflicts to implementing effective follow-up strategies, this book empowers readers to transform customer challenges into opportunities for growth and loyalty. Whether you're in customer service, management, or entrepreneurship, this book is your indispensable companion to mastering the art of exceptional customer care.