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Author: Myleea D. Hill Publisher: ISBN: 9781498533294 Category : Communication in public health Languages : en Pages : 152
Book Description
This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
Author: Myleea D. Hill Publisher: ISBN: 9781498533294 Category : Communication in public health Languages : en Pages : 152
Book Description
This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
Author: Myleea D. Hill Publisher: Rowman & Littlefield ISBN: 1498533302 Category : Language Arts & Disciplines Languages : en Pages : 154
Book Description
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
Author: Jonathan Matusitz Publisher: John Wiley & Sons ISBN: 1119878098 Category : Language Arts & Disciplines Languages : en Pages : 580
Book Description
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Author: Don Waisanen Publisher: NYU Press ISBN: 1479807915 Category : Law Languages : en Pages : 272
Book Description
Shows the maddening difficulties that voter ID requirements create for participants in US democracy and offers concrete solutions for every person’s vote and voice to count Over the past decade, and throughout the COVID-19 pandemic, the number of voter ID laws has skyrocketed, limiting the ability of nearly twenty-five million eligible voters from exercising their constitutional right to cast a vote. In States of Confusion, Don Waisanen, Sonia Jarvis, and Nicole Gordon explore this crisis and the difficulties it has created for American voters, offering practical solutions for this increasingly important problem. Focusing on ten states with the strictest voter documentation requirements, the authors show how people face major barriers to exercising their fundamental democratic right to vote and are therefore slipping through the cracks of our electoral system. They explore voter experiences by drawing on hundreds of online surveys, audits of 150 election offices, community focus groups, and more. Waisanen, Jarvis, and Gordon call on policymakers to adopt uniform national voter identification standards that are simple, accessible, and cost-free. States of Confusion offers a comprehensive and up-to-date look at the voter ID crisis in our country, as well solutions for practitioners, government agencies, and citizens.
Author: Great Britain: Parliament: House of Commons: Health Committee Publisher: The Stationery Office ISBN: 9780215025067 Category : Political Science Languages : en Pages : 310
Book Description
White Paper Cm. 6374 (ISBN 010163742X) was published 16th November 2004.
Author: Laura Crosswell Publisher: Lexington Books ISBN: 1498553001 Category : Language Arts & Disciplines Languages : en Pages : 187
Book Description
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.
Author: Carl I. Fertman Publisher: John Wiley & Sons ISBN: 1119770904 Category : Medical Languages : en Pages : 434
Book Description
An incisive, up-to-date, and comprehensive treatment of effective health promotion programs In the newly revised Third Edition of Health Promotion Programs: From Theory to Practice, health and behavior experts Drs. Carl I. Fertman and Melissa Grim deliver a robust exploration of the history and rapid evolution of health promotion programs over the last three decades. The authors describe knowledge advances in health and behavior that have impacted the planning, support, and implementation of health promotion programs. With thoroughly updated content, statistics, data, figures, and tables, the book discusses new resources, programs, and initiatives begun since the publication of the Second Edition in 2016. "Key Terms" and "For Practice and Discussion Questions" have been revised, and the authors promote the use of health theory by providing the reader with suggestions, models, boxes, and templates. A renewed focus on health equity and social justice permeates much of the book, and two significant health promotion and education events- the HESPA ll study and Healthy People 2030- are discussed at length. Readers will also find: A thorough introduction to health promotion programs, including the historical context of health promotion, settings and stakeholders for health promotion programs, advisory boards, and technology disruption and opportunities for health promotion. Comprehensive explorations of health equity and social justice, including dicussions of vulnerable and underserved population groups, racial and ethnic disparities in health and minority group engagement. Practical discussions of theory in health promotion programs, including foundational theories and health promotion program planning models. In-depth examinations of health promotion program planning, including needs assessments and program support. Perfect for undergraduate and graduate students studying public health, health administration, nursing, and medical research, Health Promotion Programs: From Theory to Practice is also ideal for medical students seeking a one-stop resource on foundational concepts and cutting-edge developments in health promotion programs.
Author: Institute of Medicine Publisher: National Academies Press ISBN: 0309185602 Category : Medical Languages : en Pages : 320
Book Description
Bioterrorism, drug-resistant disease, transmission of disease by global travel . . . there's no shortage of challenges facing America's public health officials. Men and women preparing to enter the field require state-of-the-art training to meet these increasing threats to the public health. But are the programs they rely on provide the high caliber professional training they require? Who Will Keep the Public Healthy? provides an overview of the past, present, and future of public health education, assessing its readiness to provide the training and education needed to prepare men and women to face 21st century challenges. Advocating an ecological approach to public health, the Institute of Medicine examines the role of public health schools and degree-granting programs, medical schools, nursing schools, and government agencies, as well as other institutions that foster public health education and leadership. Specific recommendations address the content of public health education, qualifications for faculty, availability of supervised practice, opportunities for cross-disciplinary research and education, cooperation with government agencies, and government funding for education. Eight areas of critical importance to public health education in the 21st century are examined in depth: informatics, genomics, communication, cultural competence, community-based participatory research, global health, policy and law, and public health ethics. The book also includes a discussion of the policy implications of its ecological framework.
Author: Angela Scriven Publisher: Elsevier Health Sciences ISBN: 032388346X Category : Medical Languages : en Pages : 276
Book Description
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century. Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities. The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation. Includes promotion of healthier living, working with communities and effective communication Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies Accessible writing style – makes it easy to learn and remember Case studies bring theory to life Practice points help readers structure study Latest evidence on the response to the COVID-19 pandemic – a permeating theme throughout the book All policy sections updated to reflect current policy frameworks and agendas New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice All case studies replaced with current scenarios; more global examples of public health and health promotion action Fully updated references and practice examples
Author: Myleea D. Hill
Author: Myleea D. Hill
Author: Myleea D. Hill
Author: Karen Glanz
Author: Jonathan Matusitz
Author: Don Waisanen
Author: Great Britain: Parliament: House of Commons: Health Committee
Author: Laura Crosswell
Author: Carl I. Fertman
Author: Institute of Medicine
Author: Angela Scriven