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Author: Jeff Rosenblum Publisher: powerHouse Books ISBN: 157687883X Category : Business & Economics Languages : en Pages : 128
Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Jennifer Boothroyd Publisher: Lerner Publications ™ ISBN: 1541504224 Category : Juvenile Nonfiction Languages : en Pages : 33
Book Description
A baseball player slides on the ground to tag a base. A toy car's wheels rub against the floor and slow the toy car down. Friction is at work all around you. But what exactly is friction? And how does it affect different objects? Read this book to find out! Learn all about matter, energy, and forces in the Exploring Physical Science series—part of the Lightning Bolt BooksTM collection. With high-energy designs, exciting photos, and fun text, Lightning Bolt BooksTM bring nonfiction topics to life!
Author: Sandra Brown Publisher: Grand Central Publishing ISBN: 1455581178 Category : Fiction Languages : en Pages : 300
Book Description
After a courtroom gunman threatens everything he holds dear, a Texas Ranger with a checkered past must choose between vengeance and family in this #1 New York Times bestselling thriller. Crawford Hunt wants his daughter back. Following the death of his wife four years ago, he fell into a downward spiral that knocked him down to deskwork and landed his five-year-old daughter Georgia in the custody of her grandparents. But now that Crawford has cleaned up his act and met the court's requirements, the fate of his family lies with Judge Holly Spencer. Holly, ambitious and confident, must prove herself worthy of a permanent judgeship on the cusp of an upcoming election. Every decision is high-stakes, and despite Crawford's commitment to being a better father, Holly is wary of his past. But when a masked gunman barges into the courtroom during the custody hearing, Crawford reacts instinctively to save Holly's life. But his heroism soon takes on the taint of recklessness. With the gunman still at large, Crawford uncovers a horrifying truth, and the cloud over him grows even darker as he considers vengeance. He quickly realizes that pursuing the killer will jeopardize his chances of gaining custody of his daughter and compromise Holly, who needs protection not only from an assassin, but from Crawford himself and the forbidden attraction between them. Friction will keep you on the edge of your seat with breathtaking plot twists and the unforgettable characters that make Sandra Brown one of the world's best-loved authors. It is an extraordinary novel about the powerful ties that bind us to the ones we love and the secrets we keep to protect them.
Author: Jeff Rosenblum Publisher: powerHouse Books ISBN: 157687883X Category : Business & Economics Languages : en Pages : 128
Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Suzanne Barchers Publisher: Teacher Created Materials ISBN: 1480750735 Category : Juvenile Nonfiction Languages : en Pages : 34
Book Description
Introduce students to the different types of friction with this science reader that features easy-to-read text. Nonfiction text features include a glossary, index, and detailed images to facilitate close reading and help students connect back to the text. Aligned to state and national standards, the book also includes a fun and engaging science experiment to develop critical thinking and help students practice what they have learned.
Author: E. R. Frank Publisher: Simon and Schuster ISBN: 1481448102 Category : Juvenile Fiction Languages : en Pages : 240
Book Description
When a new girl at the private school Alex attends starts rumors about Alex's favorite teacher, Alex and her eighth grade classmates are not sure how to act around him or one another.
Author: B S Gupta Publisher: Elsevier ISBN: 1845694724 Category : Technology & Engineering Languages : en Pages : 493
Book Description
Friction is a major issue in both the production of textiles and in the finished product. This authoritative book reviews how friction occurs and the ways it can be measured and controlled.The book begins by looking at how friction can be defined and how the structure and properties of textile fibres lead to friction behaviour. It also discusses slip-stick phenomena in textiles and ways of measuring friction in yarns and fabric. The second part of the book reviews friction in particular textiles, including cotton, wool and synthetic fibres as well as woven fabrics. These and other chapters also discuss ways of controlling friction, including fabric finishes and lubricants.With its distinguished editor and contributions from some of the world's leading authorities in the subject, Friction in textile materials is a standard reference for the textile industry and those researching this important topic. - An authoritative review of friction, its management and control
Author: Robert Horigan Smith Publisher: CRC Press ISBN: 0849381371 Category : Technology & Engineering Languages : en Pages : 426
Book Description
Taking a mechanistic approach that emphasizes the physical behavior of rubber as it slides, Analyzing Friction in the Design of Rubber Products and Their Paired Surfaces integrates the engineering and scientific evidence demonstrating that the laws of metallic friction do not apply to rubber. The book also presents a newly developed, scienti
Author: Richard Hammond Publisher: Pearson UK ISBN: 1292234954 Category : Business & Economics Languages : en Pages : 216
Book Description
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer Experience Make it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you. When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging. When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers? Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations. Readers will: Create easier, faster and improved customer experiences by reducing friction and increasing reward. Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage. Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights. Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Jeff Rosenblum
Author: Jennifer Boothroyd
Author: Sandra Brown
Author: Jeff Rosenblum
Author: Suzanne Barchers
Author: E. R. Frank
Author: Salvatore Tocci
Author: B S Gupta
Author: Lisa Trumbauer
Author: Robert Horigan Smith
Author: Richard Hammond