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Author: Lawrence R. Samuel Publisher: University of Pennsylvania Press ISBN: 0812204875 Category : History Languages : en Pages : 234
Book Description
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Author: Lawrence R. Samuel Publisher: University of Pennsylvania Press ISBN: 0812204875 Category : History Languages : en Pages : 234
Book Description
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Author: Paul Rutherford Publisher: University of Toronto Press ISBN: 1487522983 Category : Business & Economics Languages : en Pages : 467
Book Description
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Richard Cockett Publisher: Yale University Press ISBN: 0300274483 Category : Business & Economics Languages : en Pages : 465
Book Description
How can one European capital be responsible for most of the West’s intellectual and cultural achievements in the twentieth century? Viennese ideas saturate the modern world. From California architecture to Hollywood Westerns, modern advertising to shopping malls, orgasms to gender confirmation surgery, nuclear fission to fitted kitchens—every aspect of our history, science, and culture is in some way shaped by Vienna. The city of Freud, Wittgenstein, Mahler, and Klimt was the melting pot at the heart of a vast metropolitan empire. But with the Second World War and the rise of fascism, the dazzling coteries of thinkers who squabbled, debated, and called Vienna home dispersed across the world, where their ideas continued to have profound impact. Richard Cockett gives us the entirety of this extraordinary story. Tracing Vienna’s rich intellectual history from psychoanalysis to Reaganomics, Cockett encompasses everything from the communist rebels of Red Vienna to the neoliberal economists of the Austrian School. This is the panoramic account of how one city made the modern world—and how we all remain inescapably Viennese.
Author: Bernardo J. Carducci Publisher: John Wiley & Sons ISBN: 1405136359 Category : Psychology Languages : en Pages : 737
Book Description
This engaging, comprehensive introduction to the field of personality psychology integrates discussion of personality theories, research, assessment techniques, and applications of specific theories. The Psychology of Personality introduces students to many important figures in the field and covers both classic and contemporary issues and research. The second edition reflects significant changes in the field but retains many of the special features that made it a textbook from which instructors found easy to teach and students found easy to learn. Bernardo Carducci’s passion for the study of personality is evident on every page.
Author: Alf Hiltebeitel Publisher: Oxford University Press ISBN: 0190878398 Category : Religion Languages : en Pages : 420
Book Description
The sharp contrast between cultures with a monotheistic paternal deity and those with pluralistic maternal deities is a theme of abiding interest in religious studies. Attempts to understand the implications of these two vast organizing principles for religious life lead to an overwhelmingly diverse set of facts and their meanings. In Freud's India, the companion volume to Freud's Mahs-- Sigmund Freud and Girindrasekhar Bose. Hiltebeitel examines the attempts of these two men to communicate with and understand each other and these issues in the heated context of emotionally divisive allegiances. The book is elegant in its nuanced attention to these two thinkers and its tightly controlled exploration of what their interactions reveal about their contributions and limitations as representatives of the psychology and religion of their respective cultures. Anxieties about mothers, says Hiltebeitel, separate Eastern from Western imaginations. They separate Freud from Bose, and they separate Hindu foundational texts from the foundational texts of Judaism.
Author: William Feaver Publisher: Knopf ISBN: 0525657673 Category : Biography & Autobiography Languages : en Pages : 576
Book Description
The first biography of the epic life of one of the most important, enigmatic and private artists of the 20th century. Drawn from almost 40 years of conversations with the artist, letters and papers, it is a major work written by a well-known British art critic. Lucian Freud (1922-2011) is one of the most influential figurative painters of the 20th century. His paintings are in every major museum and many private collections here and abroad. William Feaver's daily calls from 1973 until Freud died in 2011, as well as interviews with family and friends were crucial sources for this book. Freud had ferocious energy, worked day and night but his circle was broad including not just other well-known artists but writers, bluebloods, royals in England and Europe, drag queens, fashion models gamblers, bookies and gangsters like the Kray twins. Fierce, rebellious, charismatic, extremely guarded about his life, he was witty, mischievous and a womanizer. This brilliantly researched book begins with the Freuds' life in Berlin, the rise of Hitler and the family's escape to London in 1933 when Lucian was 10. Sigmund Freud was his grandfather and Ernst, his father was an architect. In London in his twenties, his first solo show was in 1944 at the Lefevre Gallery. Around this time, Stephen Spender introduced him to Virginia Woolf; at night he was taking Pauline Tennant to the Gargoyle Club, owned by her father and frequented by Dylan Thomas; he was also meeting Sonia Orwell, Cecil Beaton, Auden, Patrick Leigh-Fermor and the Aly Khan, and his muse was a married femme fatale, 13 years older, Lorna Wishart. But it was Francis Bacon who would become his most important influence and the painters Frank Auerbach and David Hockney, close friends. This is an extremely intimate, lively and rich portrait of the artist, full of gossip and stories recounted by Freud to Feaver about people, encounters, and work. Freud's art was his life—"my work is purely autobiographical"—and he usually painted only family, friends, lovers, children, though there were exceptions like the famous small portrait of the Queen. With his later portraits, the subjects were often nude, names were never given and sittings could take up to 16 months, each session lasting five hours but subjects were rarely bored as Freud was a great raconteur and mimic. This book is a major achievement, a tour de force that reveals the details of the life and innermost thoughts of the greatest portrait painter of our time. Volume I has 41 black and white integrated images, and 2 eight-page color inserts.
Author: Matt ffytche Publisher: Reaktion Books ISBN: 1789145805 Category : Psychology Languages : en Pages : 232
Book Description
Drawing on the latest research, an engaging and nuanced biography of Freud that argues for his continuing relevance. However much his work has been reviled or contested, Sigmund Freud remains one of the most significant thinkers of the last one hundred and fifty years. He founded psychoanalysis, and his vision of human behavior and the unconscious mind provided a compelling paradigm for the understanding of society for much of the twentieth century. In this gripping new account, Matt ffytche draws on the latest research into Freud’s impact and historical context, making the case for his continuing relevance in analyzing the vagaries, resistances, and desires of the human mind. Engaging and accessible, Sigmund Freud appeals to both students and the general reader, as well as anyone fascinated with mental health, dreams, and the hidden depths of human experience.
Author: Catherine Liu Publisher: U of Minnesota Press ISBN: 145291320X Category : Languages : en Pages : 407
Book Description
Rethinking the importance of Sigmund Freud’s landmark book The Interpretation of Dreams a century after its publication in 1900, this work brings together psychoanalysts, philosophers, cultural theorists, film and visual theorists, and literary critics from several continents in a compilation of the best clinical and theoretical work being done in psychoanalysis today. It is unique in convening both theory and practice in productive dialogue, reflecting on the encounter between psychoanalysis and the tradition of hermeneutics. Collectively the essays argue that Freud’s legacy has shaped the way we think about not only psychology and the nature of the self but also our understanding of politics, culture, and even thought itself. Contributors: Willy Apollon, Gifric; Karyn Ball, U of Alberta, Edmonton; Raymond Bellour, Centre National de la Recherche Scientifique; Patricia Gherovici, Philadelphia Lacan Study Group and Seminar; Judith Feher-Gurewich, New York U; Jonathan Kahana, New York U; A. Kiarina Kordela, Macalester College; Pablo Kovalovsky, Clinica de Borde; Jean Laplanche, U of Lausanne; Laura Marcus, U of Sussex; Andrew McNamara, Queensland U of Technology; Claire Nahon; Yun Peng, U of Minnesota; Gerard Pommier, Nantes U; Jean-Michel Rabat, Princeton U; Laurence A. Rickels, U of California, Santa Barbara; Avital Ronell, New York U; Elke Siegel, Yale U; Rei Terada, U of California, Irvine; Klaus Theweleit, U of Freiburg-im-Breisgau; Paul Verhaege, U of Ghent, Belgium; Silke-Maria Weineck, U of Michigan. Catherine Liu is associate professor of comparative literature and film and media studies at the University of California, Irvine. John Mowitt is professor and chair of cultural studies and comparative literature at the University of Minnesota. Thomas Pepper is associate professor of cultural studies and comparative literature at the University of Minnesota. Jakki Spicer received her Ph.D. in cultural studies and comparative literature from the University of Minnesota.
Author: Philosophical Library Publisher: Open Road Media ISBN: 1453202064 Category : Psychology Languages : en Pages : 131
Book Description
An invaluable guide to Freud’s terminology and work. Repression, ego, analysis, neurosis—the language of psychology permeates our modern vocabulary. The brilliant observations of Sigmund Freud form not only the basis for psychoanalysis but also much of our current understanding of the human condition. This essential and approachable guide offers an A-to-Z glossary of terminology defined in Freud’s own words, including his diagnostic and treatment recommendations as well as his well-known works, including dream interpretation, the Oedipal complex, and the practice of psychoanalysis. This ebook features a new introduction, image gallery, and index of the Hebrew alphabet.
Author: Lawrence R. Samuel
Author: Lawrence R. Samuel
Author: Paul Rutherford
Author: Richard Cockett
Author: Catherine Lampert
Author: Bernardo J. Carducci
Author: Alf Hiltebeitel
Author: William Feaver
Author: Matt ffytche
Author: Catherine Liu
Author: Philosophical Library