Fresh Perspectives: Business Management PDF Download

Author:
Publisher: Pearson South Africa
ISBN: 9781868912865
Category : Business
Languages : en
Pages : 436

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Author:
Publisher: Pearson South Africa
ISBN: 9781770253230
Category : Industrial management
Languages : en
Pages : 520

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Author: Sharon Rudansky-Kloppers
Publisher:
ISBN: 9780199045341
Category : Industrial management
Languages : en
Pages : 112

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Author: Jagdish N Sheth
Publisher: Routledge
ISBN: 1317472888
Category : Business & Economics
Languages : en
Pages : 361

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Author:
Publisher: Pearson South Africa
ISBN: 9781868914029
Category : Entrepreneurship
Languages : en
Pages : 408

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Author:
Publisher: Pearson South Africa
ISBN: 9781770251700
Category : Personnel management
Languages : en
Pages : 388

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Author:
Publisher: Pearson South Africa
ISBN: 9781770256064
Category : Employee motivation
Languages : en
Pages : 356

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Author: Maggie Mongan
Publisher: Brilliant Biz Book Series
ISBN:
Category :
Languages : en
Pages : 238

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Winning formulas to determine which activities truly drive profit, develop and nurture people as your greatest asset, discover new approaches to be more efficient, and build a peacefully performing business so you can step into your potential.

Author: Parissa Haghirian
Publisher: iUniverse
ISBN: 1440125406
Category : Business & Economics
Languages : en
Pages : 361

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Following the economic crisis, Japan is on its way to regaining its position as an economic powerhouse. The bubble burst in the 1990s, and a decade of recession led to numerous changes in Japanese society and management. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century presents a comprehensive overview of the reforms and changes in the Japanese economy and their impact on management processes. J-Management gives insights into the current situation of Japanese firms, explains Japanese views on current developments, and answers questions about contemporary Japanese firms, such as ● How have Japanese firms handled the recession, and how have they reinvented themselves after it? ● Is lifetime employment still relevant in today's Japanese society? ● Does the seniority system still apply? ● How has globalization impacted today's Japanese corporations? ● How advanced is gender equality in the J-firm? ● What challenges do foreign workers face in the J-company? Written by students at Sophia University in Tokyo, J-Management not only contains an overview of relevant sources on the topics, but also includes the personal experiences and opinions of these young, international writers who provide comprehensive, fresh, and insightful commentary from the Japanese perspective.

Author:
Publisher: Pearson South Africa
ISBN: 9781868912902
Category : Marketing
Languages : en
Pages : 520

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