Author: Michael D. Brown
Publisher: Greenleaf Book Group
ISBN: 1626343624
Category : Business & Economics
Languages : en
Pages : 85
Book Description
Life’s too short to stay “generic”: Build your personal brand and your career will change for the better! In today’s hyper-competitive world of business, individuals must differentiate themselves in order to stand out and stay on top. Author Michael D. Brown’s Fresh Notes on Personal Branding provides readers with the tools and strategies to do just that. By following the book’s easy-to-use framework, readers will be able to build a successful brand for themselves that can lead to exponential personal, professional, and economic success as a competitive and “Fresh” employee, leader, or entrepreneur. Using Brown’s “Fresh PASSION” methodology, this short guidebook outlines the core components of brand-building—including “Preparation”, “Staying laser focused”, and “Omitting the Negative”—and provides valuable tips on how to successfully integrate these components into readers’ daily lives. Brief self-assessments following each section allow readers a chance to reflect on their own journey towards becoming a personal brand and identify areas of improvement. Those who choose not to utilize their fullest potential run the risk of becoming viewed as “generic”. Fresh Notes helps readers avoid this fate by encouraging them to approach their professional lives with a fresh and proactive mindset.
Fresh Notes On Personal Branding
Author: Michael D. Brown
Publisher: Greenleaf Book Group
ISBN: 1626343624
Category : Business & Economics
Languages : en
Pages : 85
Book Description
Life’s too short to stay “generic”: Build your personal brand and your career will change for the better! In today’s hyper-competitive world of business, individuals must differentiate themselves in order to stand out and stay on top. Author Michael D. Brown’s Fresh Notes on Personal Branding provides readers with the tools and strategies to do just that. By following the book’s easy-to-use framework, readers will be able to build a successful brand for themselves that can lead to exponential personal, professional, and economic success as a competitive and “Fresh” employee, leader, or entrepreneur. Using Brown’s “Fresh PASSION” methodology, this short guidebook outlines the core components of brand-building—including “Preparation”, “Staying laser focused”, and “Omitting the Negative”—and provides valuable tips on how to successfully integrate these components into readers’ daily lives. Brief self-assessments following each section allow readers a chance to reflect on their own journey towards becoming a personal brand and identify areas of improvement. Those who choose not to utilize their fullest potential run the risk of becoming viewed as “generic”. Fresh Notes helps readers avoid this fate by encouraging them to approach their professional lives with a fresh and proactive mindset.
Publisher: Greenleaf Book Group
ISBN: 1626343624
Category : Business & Economics
Languages : en
Pages : 85
Book Description
Life’s too short to stay “generic”: Build your personal brand and your career will change for the better! In today’s hyper-competitive world of business, individuals must differentiate themselves in order to stand out and stay on top. Author Michael D. Brown’s Fresh Notes on Personal Branding provides readers with the tools and strategies to do just that. By following the book’s easy-to-use framework, readers will be able to build a successful brand for themselves that can lead to exponential personal, professional, and economic success as a competitive and “Fresh” employee, leader, or entrepreneur. Using Brown’s “Fresh PASSION” methodology, this short guidebook outlines the core components of brand-building—including “Preparation”, “Staying laser focused”, and “Omitting the Negative”—and provides valuable tips on how to successfully integrate these components into readers’ daily lives. Brief self-assessments following each section allow readers a chance to reflect on their own journey towards becoming a personal brand and identify areas of improvement. Those who choose not to utilize their fullest potential run the risk of becoming viewed as “generic”. Fresh Notes helps readers avoid this fate by encouraging them to approach their professional lives with a fresh and proactive mindset.
Fresh Notes on Customer Service
Author: Michael D. Brown
Publisher: Greenleaf Book Group
ISBN: 1626343640
Category : Business & Economics
Languages : en
Pages : 43
Book Description
Gain a competitive edge in your business by providing world-class customer service! The importance of superior customer service in today’s global economy cannot be understated. In Fresh Notes on Customer Service, author Michael D. Brown challenges the way businesses approach customer service by introducing a revolutionary idea: Treat the employee as #1 and the customer as #2 and customer satisfaction will increase exponentially—along with your bottom line. A short, no-fluff handbook for those seeking to reinvigorate their workforce, Fresh Notes includes brief self-assessment surveys to help readers clarify their current customer service approach and offers valuable advice tailored specifically toward their needs. By following Brown’s 6.5 straightforward and easily implemented tips for achieving Fresh Customer Service—including “bubble-up innovation” and “smart tasking”—business leaders can change the work culture for the better by empowering their employees and giving them the tools they need to succeed. Employees today are being asked to provide world-class customer service with their hands tied behind their backs. Take steps to equip them with competitive, fresh processes and witness the unleashing of their power to satisfy the customers with world-class customer service!
Publisher: Greenleaf Book Group
ISBN: 1626343640
Category : Business & Economics
Languages : en
Pages : 43
Book Description
Gain a competitive edge in your business by providing world-class customer service! The importance of superior customer service in today’s global economy cannot be understated. In Fresh Notes on Customer Service, author Michael D. Brown challenges the way businesses approach customer service by introducing a revolutionary idea: Treat the employee as #1 and the customer as #2 and customer satisfaction will increase exponentially—along with your bottom line. A short, no-fluff handbook for those seeking to reinvigorate their workforce, Fresh Notes includes brief self-assessment surveys to help readers clarify their current customer service approach and offers valuable advice tailored specifically toward their needs. By following Brown’s 6.5 straightforward and easily implemented tips for achieving Fresh Customer Service—including “bubble-up innovation” and “smart tasking”—business leaders can change the work culture for the better by empowering their employees and giving them the tools they need to succeed. Employees today are being asked to provide world-class customer service with their hands tied behind their backs. Take steps to equip them with competitive, fresh processes and witness the unleashing of their power to satisfy the customers with world-class customer service!
Personal Branding For Dummies
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Build Your Personal Brand
Author: Rachel Gogos
Publisher: Independently Published
ISBN: 9781731338419
Category : Business & Economics
Languages : en
Pages : 102
Book Description
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Publisher: Independently Published
ISBN: 9781731338419
Category : Business & Economics
Languages : en
Pages : 102
Book Description
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Yearbook of Experts, Authorities & Spokespersons 2022 Edition
Author: Mitchell P. Davis
Publisher: Broadcast Interview Source, Inc.
ISBN:
Category : Reference
Languages : en
Pages : 368
Book Description
The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Publisher: Broadcast Interview Source, Inc.
ISBN:
Category : Reference
Languages : en
Pages : 368
Book Description
The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Author: Sara Kelly
Publisher: Taylor & Francis
ISBN: 1315437562
Category : Art
Languages : en
Pages : 231
Book Description
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Publisher: Taylor & Francis
ISBN: 1315437562
Category : Art
Languages : en
Pages : 231
Book Description
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Creative Threads: Think Like an Entrepreneur. Discover Your Calling.
Author: Jon Barnes
Publisher: Apprentice House
ISBN: 9781627201704
Category : Business & Economics
Languages : en
Pages : 156
Book Description
If you've ever wondered how to choose your big "what's next," what to do when your past experiences seem all over the place, or simply how to make a confident decision when you have a ton of options, this book is for you. Whether you're in college or just starting out in the working world then you've probably already felt the pressure to have it all figured out, to have both passion and a plan. But is it really that simple? In Creative Threads you'll hear Jon Barnes' story of how he went to school to become a car designer and eventually wound up as a youth pastor, head of his own creative agency, working in legal and regulatory marketing, becoming a YouTube celebrity, and heading a content marketing practice at an ad agency. The rest of the book is a "Guide to the Galaxy" for college students and young professionals who are looking for a way to connect the dots of their past and make confident moves in their future.
Publisher: Apprentice House
ISBN: 9781627201704
Category : Business & Economics
Languages : en
Pages : 156
Book Description
If you've ever wondered how to choose your big "what's next," what to do when your past experiences seem all over the place, or simply how to make a confident decision when you have a ton of options, this book is for you. Whether you're in college or just starting out in the working world then you've probably already felt the pressure to have it all figured out, to have both passion and a plan. But is it really that simple? In Creative Threads you'll hear Jon Barnes' story of how he went to school to become a car designer and eventually wound up as a youth pastor, head of his own creative agency, working in legal and regulatory marketing, becoming a YouTube celebrity, and heading a content marketing practice at an ad agency. The rest of the book is a "Guide to the Galaxy" for college students and young professionals who are looking for a way to connect the dots of their past and make confident moves in their future.
Make a Name for Yourself
Author: Robin Fisher Roffer
Publisher: Currency
ISBN: 0767904923
Category : Business & Economics
Languages : en
Pages : 226
Book Description
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
Publisher: Currency
ISBN: 0767904923
Category : Business & Economics
Languages : en
Pages : 226
Book Description
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
Me 2.0
Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Category : Business & Economics
Languages : en
Pages : 192
Book Description
“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Publisher: Diversion Books
ISBN: 1682301591
Category : Business & Economics
Languages : en
Pages : 192
Book Description
“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Branding Yourself
Author: Erik Deckers
Publisher: Que Publishing
ISBN: 0134834895
Category : Business & Economics
Languages : en
Pages : 495
Book Description
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers
Publisher: Que Publishing
ISBN: 0134834895
Category : Business & Economics
Languages : en
Pages : 495
Book Description
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers