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Author: Seth Godin Publisher: Penguin UK ISBN: 0141935758 Category : Business & Economics Languages : en Pages : 256
Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: Seth Godin Publisher: Penguin UK ISBN: 0141935758 Category : Business & Economics Languages : en Pages : 256
Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: James Crews Publisher: U of Nebraska Press ISBN: 0803237820 Category : Poetry Languages : en Pages : 97
Book Description
For any of us, what stays? For the arsonist's wife who has not yet left? The devout saint trudging another mile in his nail-shoes? The lost couple in their dying moments in a Nebraska blizzard? The old woman who refuses to leave her home in Chernobyl? With an unflinching eye, James Crews gives us the forbidden love, forbidden unions, and secret lives that, whatever the loss, the attrition, the cost, we must acknowledge, must hold, must keep. And here, in Crews's finely wrought, deeply felt poems, is their testimony.
Author: Geir Lundestad Publisher: Oxford University Press ISBN: 0192579010 Category : History Languages : en Pages : 238
Book Description
The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel peace prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last one-hundred-and-twenty years. But more than that, the book also draws on the author's unique insight during his twenty-five years as Director of the Norwegian Nobel Institute and Secretary of the Norwegian Nobel Committee. It reveals the real story of all the laureates of that period - some of them among the most controversial in the history of the prize (Gorbachev, Arafat, Peres and Rabin, Mandela and De Klerk, Obama, and Liu Xiaobo) - and exactly why they came to receive the prize. Despite all that has been written about the Nobel Peace Prize, this is the first-ever account written by a prominent insider in the Nobel system.
Author: Seth Godin Publisher: Penguin UK ISBN: 0141924861 Category : Business & Economics Languages : en Pages : 160
Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: David Carter Publisher: Hesperus Press ISBN: 1780940408 Category : Literary Criticism Languages : en Pages : 170
Book Description
With humor, wit, and insight, David Carter sets out a number of fail-safe rules to follow in order to win the Nobel Prize in literatureThere are acclaimed writers— James Joyce, Marcel Proust, Tolstoy, Mark Twain— who never won the Nobel Prize, and others, less well known, such as Henryk Sienkiewicz, Paul Heyse, and Romain Rolland, who did. What exactly does one have to do to impress, or be snubbed by, the Nobel Committee? This book is a fascinating survey of the Nobel Prize for literature, constructed as a tongue-in-cheek series of rules. "Be a man" is one of them, and "Make sure your best work has been translated into Swedish" another. Presenting biographical information as well as extracts from their work, David Carter will try to answer a number of questions about the prize, such as What are the outstanding qualities of the winners' works? Were there any unusual circumstances attending the award? and Who else was considered and rejected and why?
Author: Gavin Wright Publisher: Harvard University Press ISBN: 0674076443 Category : Business & Economics Languages : en Pages : 368
Book Description
Southern bus boycotts and lunch counter sit-ins were famous acts of civil disobedience but were also demands for jobs in the very services being denied blacks. Gavin Wright shows that the civil rights struggle was of economic benefit to all parties: the wages of southern blacks increased dramatically but not at the expense of southern whites.
Author: Jason K. Friedman Publisher: Sarabande Books ISBN: 1936747693 Category : Fiction Languages : en Pages : 202
Book Description
“Candid, cunning, brave, and wickedly funny,” these stories “will make you remember the first time you read Philip Roth” (Salvatore Scibona). Set it the Jewish communities of Georgia—from the 1920s to the present day—this Mary McCarthy Prize-winning collection investigates the crossroads of desire and religion in seven “funny, fearless outsiders’ tales . . . of sexual coming-of-age and temptation” (Publishers Weekly, starred review). A gay man attends his high school reunion in Savannah, where he’s pursued by the now-married golden-boy football star from his youth. An awkward teenager grapples with notions of God, superstition, and girls at his bar mitzvah. A curator’s assistant unearths the groundbreaking mystery of a Renaissance painter, and an even more surprising one in his personal life. A charitable cantor’s hopes for a budding romance are matched only by his remorse after acting on impulse. An aging widow, devoted to ancestral Jewish tradition, takes an unexpected stand against her modern-thinking grandson. In this illuminating collective of friends, family, and lovers dealing with shifting social norms in the South, “Friedman explores the balance between religious morality and personal desires in a style similar to Isaac Bashevis Singer and contemplates memory and loss as masterfully as Nathan Englander” (Southern Humanities Review). Though “Friedman works in that same O’Connor-Welty tradition . . . these stories shouldn’t be pigeonholed by regionalism or sexuality. In Friedman’s well made, rich, and finely paced stories, characters struggle to wed their desires to their community’s expectations and traditions—traits that resonate regardless of creed, address, race, or sexuality” (Los Angeles Review of Books).
Author: Amina Gautier Publisher: U of Nebraska Press ISBN: 0803256906 Category : Fiction Languages : en Pages : 140
Book Description
Now We Will Be Happy is a prize-winning collection of stories about Afro-Puerto Ricans, U.S.-mainland-born Puerto Ricans, and displaced native Puerto Ricans who are living between spaces while attempting to navigate the unique culture that defines Puerto Rican identity. Amina Gautier’s characters deal with the difficulties of bicultural identities in a world that wants them to choose only one. The characters in Now We Will Be Happy are as unpredictable as they are human. A teenage boy leaves home in search of the mother he hasn’t seen since childhood; a granddaughter is sent across the ocean to broker peace between her relatives; a widow seeks to die by hurricane; a married woman takes a bathtub voyage with her lover; a proprietress who is the glue that binds her neighborhood cannot hold on to her own son; a displaced wife develops a strange addiction to candles. Crossing boundaries of comfort, culture, language, race, and tradition in unexpected ways, these characters struggle valiantly and doggedly to reconcile their fantasies of happiness with the realities of their existence.
Author: Jo Walton Publisher: Macmillan + ORM ISBN: 1429956194 Category : Fiction Languages : en Pages : 360
Book Description
Set in the world of Jo Walton's previous novels, The King's Peace and The King's Name, The Prize in the Game takes us to a shining era of dark powers, legendary heroes and passionate loves-all of them ruled by the hand of Fate. When a friendly competition leads to the death of a beloved horse and incurs the wrath of the Horse Goddess, the kingdoms of the island of Tir Isarnagiri are doomed to suffer. As the goddess' curse chases them down the years, four friends destined for kingship-Conal, Emer, Darag, and Ferdia-are forced into conflict as their countries build towards war. Matters are complicated when Emer and Conal fall in love, and dream of escaping together from the machinations of their respective families. But Conal and Ferdia are rivals for the High Kingship of the island, and Conal cannot simply leave. The contest between them will lead to a visionary quest on a mountain sacred to the gods-and terrifying to men. Yet Emer faces an even greater struggle. For when war finally comes, Emer has two choices: perform her duty to the homeland to which she owes everything, or protect the one she loves and be branded a traitor forever. The path she takes will become the stuff of legend, and forever alter the destiny of Tir Isarnagiri. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Seth Godin
Author: Seth Godin
Author: James Crews
Author: Geir Lundestad
Author: Anastasia Suen
Author: Seth Godin
Author: David Carter
Author: Gavin Wright
Author: Jason K. Friedman
Author: Amina Gautier
Author: Jo Walton