Franchising & Licensing PDF Download

Author: Andrew J. Sherman
Publisher: AMACOM/American Management Association
ISBN: 9780814427798
Category : Business & Economics
Languages : en
Pages : 454

View

Book Description
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.

Author: Andrew Sherman
Publisher: AMACOM
ISBN: 0814415695
Category : Business & Economics
Languages : en
Pages : 582

View

Book Description
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy. Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.

Author: Derek Johnson
Publisher: NYU Press
ISBN: 0814743471
Category : Social Science
Languages : en
Pages : 302

View

Book Description
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Author: Norfazlirda Hairani
Publisher: Penerbit UMK
ISBN:
Category : Education
Languages : en
Pages : 108

View

Book Description
Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner. Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.

Author: Mark Siebert
Publisher: Entrepreneur Press
ISBN: 1613083319
Category : Business & Economics
Languages : en
Pages : 218

View

Book Description
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship

Author: Thomas S. Dicke
Publisher: UNC Press Books
ISBN: 1469610086
Category : Business & Economics
Languages : en
Pages : 216

View

Book Description
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Author: Robert Goldscheider
Publisher: John Wiley & Sons
ISBN: 0471423181
Category : Law
Languages : en
Pages : 528

View

Book Description
A definitive resource for professionals in licensing and technologymanagement In this comprehensive guide to licensing best practices, esteemedmembers of the Licensing Executives Society International offerin-depth discussion of a broad range of important topics in thefield of licensing, including: * Licensing issues in Europe, Asia, Australia, the Middle East,South Africa, and Latin America * Technology valuation * Technology management consulting * Licensing agreements and strategic partnerships * The expansion of the licensing profession * Patent procedures and protection in Europe * Trade secrets law and intellectual property assets * Issues in copyright, software, and Web sites * Trademarks, trade names, and trade dress * Licensing in the biotechnology industry * Pharmaceutical licensing * University licensing trends * Technology rights that are financial assets and instruments * IC-based corporate carve-outs * Licensing and litigation * ADR

Author: Rupert M. Barkoff
Publisher: American Bar Association
ISBN: 9781604420531
Category : Business & Economics
Languages : en
Pages : 428

View

Book Description
Fundamentals of Franchising is charged with useful definitions, practical tips, and expert advice from experienced practitioners. Written specifically to help lawyers and non-lawyers brush up on franchise law, this practical guide examines franchise law from a wide-range of experiences and viewpoints. Each chapter is written by two experienced practitioners and provides you with a well-rounded overview of franchise law and alerts you to issues that may require further research or expertise.

Author: James H. Amos, Jr.
Publisher: Penguin
ISBN: 9781592573295
Category : Business & Economics
Languages : en
Pages : 356

View

Book Description
Helping ambitious entrepreneurs fulfill their dreams. For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. Now, one of the industryÂ's foremost authorities reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more. • Franchising in America is approaching a trillion dollar business, with nearly one half of every retail dollar spent in a franchise store • Industry continues to experience double-digit growth year after year • There are approximately 1,500 franchisers that are responsible for nearly 400,000 sites that employ 8 million people and create 170,000 new jobs a year • The pool of potential franchisees is unlimited • Author is one of the top names in franchising

Author: Ed Teixeira
Publisher: Routledge
ISBN: 1000602516
Category : Business & Economics
Languages : en
Pages : 128

View

Book Description
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.