Author: William M. PridePublisher:
ISBN: 9780618608508
Category :
Languages : en
Pages :
Book Description
Foundations of Marketing 2E Study Guide
Author: William M. PridePublisher:
ISBN: 9780618608508
Category :
Languages : en
Pages :
Book Description
Foundations of Marketing
Author: Study Guide
Author: Richard B. DalePublisher:
ISBN: 9780039200848
Category : Marketing
Languages : en
Pages : 303
Book Description
Marketing Bonus Pack with Study Guide
Author: William M. PridePublisher:
ISBN: 9780618705030
Category : Business & Economics
Languages : en
Pages :
Book Description
This guide to all the tools in the textbook and student supplements package includes important study tips to help students achieve success in the course. Packaged with every new book, the Marketing Bonus Pack also includes a unique passkey for access to premium online study guide content at the Online Study Center. Written by the authors, this study guide (available for sale separately 0-618-60850-8) helps students review and integrate key marketing concepts. It also contains questions in addition to those in the ACE practice tests, and includes matching, true/false, multiple-choice, and mini-case sample tests with answers. For students buying a used textbook, the Marketing Bonus Pack is available for less than the price of a traditional study guide.
Marketing: The Basics
Author: Karl MoorePublisher: Routledge
ISBN: 1135225907
Category : Business & Economics
Languages : en
Pages : 493
Book Description
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Study Guide, Foundations of Marketing, Second Canadian Edition
Author: M. Dale BeckmanPublisher:
ISBN: 9780039215699
Category : Marketing
Languages : en
Pages : 196
Book Description
Solutions to Study Guide to Accompany Foundations of Marketing, 2nd Canadian Edition
Author: Greene, C. E. (Clark E.)Publisher:
ISBN: 9780039216221
Category : Marketing
Languages : en
Pages : 143
Book Description
Foundations of Marketing Looseleaf with Upgrade CD-ROM and Study Guide
Author: William PridePublisher: Houghton Mifflin College Division
ISBN: 9780618405732
Category : Business & Economics
Languages : en
Pages :
Book Description
Foundations of Marketing
Author: John FahyPublisher: McGraw-Hill Europe
ISBN: 9780077137014
Category : Marketing
Languages : en
Pages : 0
Book Description
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Fundamentals of Modern Marketing
Author: Edward W. CundiffPublisher:
ISBN: 9780133413960
Category : Marketing
Languages : en
Pages : 200
Book Description