Author: Gerald Karush Publisher: Routledge ISBN: 1134342756 Category : Business & Economics Languages : en Pages : 220
Book Description
Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology. First, it assesses the impact of current developments in IT on the operation of multinational corporations, both on a practical and theoretical level, and explores how IT can improve competitive advantage. Secon
Author: Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences Publisher: National Academies Press ISBN: 9780309038423 Category : Political Science Languages : en Pages : 224
Book Description
The technological revolution has reached around the world, with important consequences for business, government, and the labor market. Computer-aided design, telecommunications, and other developments are allowing small players to compete with traditional giants in manufacturing and other fields. In this volume, 16 engineering and industrial experts representing eight countries discuss the growth of technological advances and their impact on specific industries and regions of the world. From various perspectives, these distinguished commentators describe the practical aspects of technology's reach into business and trade.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Exports, and Business Opportunities Publisher: ISBN: Category : Business & Economics Languages : en Pages : 232
Author: Bernard Glasson Publisher: Springer Science & Business Media ISBN: 9780412797903 Category : Business & Economics Languages : en Pages : 408
Book Description
Globalization of business, internationalization of trade, and increasing prevalence of multi-cultural interdisciplinary teams are beginning to redefine the nature of office work. Different-time/different-place/different-culture teams will become the norm. Same-time/same-place/same-culture teams will become the exception. The International Office of the Future (IOF) will be a dramatically different environment than that which exists in the majority of today's organizations. Prospects for the IOF give rise to numerous questions, which are addressed in this book. What are the salient issues? What design options or solution strategies exist to address these issues? How might these design options be best implemented? What are their implications? In addition, a number of specific topics will be discussed including: multi-cultural team productivity, IT platform requirements, and global telecommunications.
Author: United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Development and Applications Publisher: ISBN: Category : Energy conservation Languages : en Pages : 426
Author: Gerald Karush
Author: Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences
Author: Nripendra P. Rana
Author: 
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Exports, and Business Opportunities
Author: Bernard Glasson
Author: 
Author: United States. Advisory Committee on Industrial Innovation
Author: United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Development and Applications
Author: United States. Environmental Protection Agency