Foreign Operation Methods and Switching Costs PDF Download

Author: Lawrence S. Welch
Publisher: Edward Elgar Publishing
ISBN: 1783475749
Category : Business & Economics
Languages : en
Pages : 473

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Book Description
The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students.

Author: Gabriel R. G. Benito
Publisher:
ISBN:
Category :
Languages : en
Pages : 30

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Author: Torben Pedersen
Publisher:
ISBN:
Category :
Languages : en
Pages : 30

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Author: Uwe Sachse
Publisher: Springer Science & Business Media
ISBN: 3834969427
Category : Business & Economics
Languages : en
Pages : 435

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Book Description
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Author: Torben Pedersen
Publisher:
ISBN:
Category :
Languages : en
Pages : 28

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Book Description
We thank the anonymous reviewers, Harald Biong, and Myles Shaver for their very helpful comments, Kim Vasant Nielsen for excellent research assistance, and Vibeke Henriksen for editorial assistance. Previous versions of this paper have been presented at the Academy of Management Annual Meeting, San Diego, August 1998, the 23rd EIBA Annual Conference, Stuttgart, December 1997, and in seminars at University of Vaasa, Swedish School of Economics, Norwegian School of Economics and Business Administration, Norwegian School of Management BI, and at the University of Melbourne. We thank participants at these meetings and seminars, in particular Ingmar Björkman, Andrew Delios, Carl Fey, Karin Fladmoe-Lindkvist, Mats Forsgren, Jean-Francois Hennart, Jan Johanson, Heli Korhonen, and Stephen Nicholas for their many comments and suggestions.

Author: Kamel Mellahi
Publisher: Oxford University Press
ISBN: 0192638858
Category : Business & Economics
Languages : en
Pages : 528

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Book Description
The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the progress made in international business strategy theory and practice in the last few decades. Written by an international team of leading experts, it captures the differences in motivations and decision-making processes between smaller and larger firms, private, family, and state owned firms, and emerging or developed market multinationals. It elaborates on the links between international strategy and the social responsibilities of the firm in its various host market contexts, including the deployment of effective and ethical human resource practices in international markets. Most importantly, it lays out how the classic principles of international competitive strategy are transformed in today's markets, in great part due to digitalization, and provides suggestions on how MNEs can develop international business strategies to respond to these transformations. The implications of these discussions for strategy and practice are becoming ever more profound. This Handbook will prove a valuable resource for both international business scholars and practitioners.

Author: Bodo B. Schlegelmilch
Publisher: Routledge
ISBN: 1351038656
Category : Business & Economics
Languages : en
Pages : 507

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Book Description
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Author: Sjoerd Beugelsdijk
Publisher: Cambridge University Press
ISBN: 1009427644
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
This updated third edition accessibly explores key principles of global markets via the integration of international economics and business.

Author: Mark Casson
Publisher: Edward Elgar Publishing
ISBN: 1788110064
Category : Business & Economics
Languages : en
Pages : 319

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Book Description
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.

Author: Olivier Furrer
Publisher: Routledge
ISBN: 1317928105
Category : Business & Economics
Languages : en
Pages : 299

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Book Description
The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.