Author: Margaret A. WulfertPublisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 54
Book Description
Foreign Markets for Wine and Other Grape Products
Author: Margaret A. WulfertPublisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 54
Book Description
Foreign Markets for Wine and Other Grape Products
Author: Foreign Markets for Wine and Other Grape Products
Author: Margaret A. WulfertMarket Expansion for U.S.-produced Wine
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on TradePublisher:
ISBN:
Category : Foreign trade regulation
Languages : en
Pages : 248
Book Description
Market Expansion for U.S.-produced Wine
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on TradePublisher:
ISBN:
Category : Foreign trade regulation
Languages : en
Pages : 248
Book Description
Wine Markets
Author: Michael T. HannanPublisher: Columbia University Press
ISBN: 0231555199
Category : Social Science
Languages : en
Pages : 396
Book Description
The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
China’s Wine Industry. A Brief History, Facts And Figures
Author: Melanie BobikPublisher: GRIN Verlag
ISBN: 3656948909
Category : Business & Economics
Languages : de
Pages : 42
Book Description
Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.
Global Wine Markets
Author: Glyn WittwerPublisher: University of Adelaide Press
ISBN: 0980623804
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Need to know how other exporting countries are doing in your growth markets abroad? Or how wine is competing in the market for alcoholic beverages? Or which countries are most rapidly upgrading the quality of their wine imports? These and a thousand other such questions can now be readily answered with the help of this new statistical compendium. Among other things, the Compendium exposes the extent to which the world's various wine markets are structurally adjusting. Until 15 years ago, wine exporting was an almost exclusively European activity. Since then, however, California and several southern hemisphere countries (Australia, Argentina, Chile, South Africa, and New Zealand) have begun to challenge that European dominance. With these major changes, and with a new round of WTO-sponsored multilateral trade negotiations (the Doha Development Agenda) getting under way, there is a greater need than ever for systematic analysis of the world's markets for wine. An essential prerequisite for such analysis is a thorough understanding of past trends and recent developments. To that end this statistical compendium brings together data from a wide range of national and international sources and summarizes them in ways that make it easy to see trends over time and draw comparisons across countries.
Wine Wars II
Author: Mike VesethPublisher: Rowman & Littlefield
ISBN: 1538163845
Category : Cooking
Languages : en
Pages : 237
Book Description
Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Author: United States