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Author: Douglas Frechtling Publisher: Routledge ISBN: 113640242X Category : Business & Economics Languages : en Pages : 279
Book Description
'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry. 'Forecasting Tourism Demand' employs charts and tables to explain how to: * plan a forecasting project * analyse time series and other information * select the appropriate forecasting model * use the model for forecasting and evaluate its results Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
Author: Douglas Frechtling Publisher: Routledge ISBN: 113640242X Category : Business & Economics Languages : en Pages : 279
Book Description
'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry. 'Forecasting Tourism Demand' employs charts and tables to explain how to: * plan a forecasting project * analyse time series and other information * select the appropriate forecasting model * use the model for forecasting and evaluate its results Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
Author: Haiyan Song Publisher: Routledge ISBN: 0080436730 Category : Tourism Languages : en Pages : 183
Book Description
A textbook for a graduate or final-year undergraduate course in tourism studies that might also find interest among researchers and practitioners who want to apply recent developments in econometric modeling and forecasting to tourism demand analysis. Song and Witt (both management in the service sector, U. of Surrey, Britain) begin with the fundamentals of tourism demand analysis, and the problems of traditional modeling and forecasting. Then they explore the general- to-specific approach, the time-varying parameter model, and the panel- data approach. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Luiz Moutinho Publisher: CABI ISBN: 1786390248 Category : Business & Economics Languages : en Pages : 380
Book Description
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Author: Kevin Wong Publisher: Routledge ISBN: 1136411550 Category : Business & Economics Languages : en Pages : 160
Book Description
Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take. Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand. Topics include: using time series models to forecast inbound tourism demand for China and Greece determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia examining domestic travel expenditures in South Korea developing a model to forecast ski tourism using the Palmore cohort analysis for tourism forecasting and much more! Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting.
Author: Douglas Carleton Frechtling Publisher: Routledge ISBN: 0750651709 Category : Business & Economics Languages : en Pages : 305
Book Description
Guiding the reader through a variety of methods, Douglas C. Frechtling's guide to forecasting tourism demand is aimed at professionals in the tourism sector who need to predict future trends as accurately as possible.
Author: G. Peter Zhang Publisher: IGI Global ISBN: 1591401771 Category : Business & Economics Languages : en Pages : 296
Book Description
Forecasting is one of the most important activities that form the basis for strategic, tactical, and operational decisions in all business organizations. Recently, neural networks have emerged as an important tool for business forecasting. Neural Networks in Business Forecasting provides researchers and practitioners with some recent advances in applying neural networks to business forecasting. A number of case studies demonstrating the innovative or successful applications of neural networks to many areas of business as well as methods to improve neural network forecasting performance are presented.
Author: Haiyan Song Publisher: Routledge ISBN: 1135852979 Category : Business & Economics Languages : en Pages : 234
Book Description
Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. This book introduces students, researchers and practitioners to the modern developments in advanced econometric methodology within the context of tourism demand analysis and illustrates these developments with actual tourism applications.
Author: Larry Dwyer Publisher: Channel View Publications ISBN: 1845411528 Category : Business & Economics Languages : en Pages : 873
Book Description
Tourism Economics and Policy combines a comprehensive treatment of economic concepts and applications in tourism contexts. Topics include tourism demand and forecasting, tourism supply and pricing, measuring the impacts and benefits of changes in tourism demand, tourism investment and infrastructure, tourism taxation, aviation, tourism and the environment (including climate change) and destination competitiveness. The text provides an excellent basis for students to appreciate the relevance of economic analysis to the solution of real life tourism issues and as an input into tourism policy formulation.
Author: Douglas C. Frechtling Publisher: Routledge ISBN: 9780750608770 Category : Business & Economics Languages : en Pages : 245
Book Description
Practical Tourism Forecasting is the first step-by-step guide to forecasting tourism demand. It emphasizes how alternative forecasting methods organize information about the past to shed light on the future. It highlights the strengths and weaknesses of each of 13 different forecasting techniques and presents rules for determining the optimum model for a given tourism forecasting project. Using examples from the lodging, destination, airline and international tourism sectors, this book employs charts and tables to explain how to *plan a forecasting project *analyze time series and other information *select the appropriate forecasting model * use the model for forecasting and evaluate its results. 'Practical Tourism Forecasting' is ideal for postgraduate students in tourism and hospitality degree programs specializing in marketing, finance and operations. It is also well-suited to managers and administrators who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it will assist them in evaluating the validity and reliability of these predictions. Those engaged in analyzing business trends broadly will find it helpful in surveying the future of what has been called the largest industry in the world. Foreword written by J.Willard Marriott, Chairman and Chief Executive Officer, Marriott International, Washington DC. Step-by-step guide to forecasting tourism demand Extensive use of practical examples 'The principles can certainly be applied to other industries, so anyone looking for an exemplary textbook on forecasting can benefit from this book.' The Futurist,1997
Author: Douglas Frechtling Publisher: Routledge ISBN: 1136402411 Category : Business & Economics Languages : en Pages : 305
Book Description
'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry. 'Forecasting Tourism Demand' employs charts and tables to explain how to: * plan a forecasting project * analyse time series and other information * select the appropriate forecasting model * use the model for forecasting and evaluate its results Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
Author: Douglas Frechtling
Author: Douglas Frechtling
Author: Haiyan Song
Author: Luiz Moutinho
Author: Kevin Wong
Author: Douglas Carleton Frechtling
Author: G. Peter Zhang
Author: Haiyan Song
Author: Larry Dwyer
Author: Douglas C. Frechtling
Author: Douglas Frechtling