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Author: Mary Walton Publisher: W. W. Norton & Company ISBN: 9780393318616 Category : Art Languages : en Pages : 396
Book Description
This astonishing journey into the belly of one of our most important industries, a portrait of the energy and ingenuity of America at work, follows the 1996 Ford Taurus from its conception to its public debut.
Author: Mary Walton Publisher: W. W. Norton & Company ISBN: 9780393318616 Category : Art Languages : en Pages : 396
Book Description
This astonishing journey into the belly of one of our most important industries, a portrait of the energy and ingenuity of America at work, follows the 1996 Ford Taurus from its conception to its public debut.
Author: Eric Taub Publisher: Dutton Adult ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
Taurus is an inside story of Detroit and the car that saved Ford from extinction. It is also a chronicle of the conflicts, politics and personalities of America's most fabled industry and a look at how and why that industry stumbled--and very nearly fell. 20 photographs.
Author: Smita Brunnermeier Publisher: DIANE Publishing ISBN: 0788184091 Category : Automobile industry and trade Languages : en Pages : 98
Book Description
NIST's Manufacturing Engineering Laboratory (MEL) is developing standards that promote interoperability among members of the U.S. automotive supply chain. This study assesses the costs of imperfect interoperability to the U.S. automotive supply chain and describes the sources of these costs. This study estimates that imperfect interoperability imposes at least $1 billion per year on the members of the U.S. automotive supply chain. By far, the greatest component of these costs is the resources devoted to repairing or reentering data files that are not usable for downstream applications.
Author: Jack Gillis Publisher: HarperCollins Publishers ISBN: 9780062732811 Category : Transportation Languages : en Pages : 164
Book Description
Consumer expert Jack Gillis has written the best guide available for the fast-growing truck, van, and 4X4 market, featuring full-page entries with narrative summaries of the model, photos, and information on optional and standard equipment. Ratings on fuel economy, preventative maintenance costs, insurance costs, and more are included. 64 photos. Charts.
Author: Bob Lutz Publisher: Penguin ISBN: 1101608080 Category : Business & Economics Languages : en Pages : 177
Book Description
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders-good, bad, and ugly-who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. The result is a powerful and entertaining guide for any aspiring leader.
Author: Rafael Aguayo Publisher: Simon and Schuster ISBN: 0671746219 Category : Business & Economics Languages : en Pages : 310
Book Description
Explains the Deming Management Method that was created by the man who helped Japan learn about product quality and business management.
Author: Jack Gillis Publisher: HarperCollins Publishers ISBN: 9780062732804 Category : Transportation Languages : en Pages : 228
Book Description
Written by the nation's foremost automobile consumer expert, this information-packed sourcebook is still the best guide available for used car buyers. With full-page entries on more than 150 models of used cars and minivans, this is the book for anyone in the market for a used car. Photos.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Mary Walton
Author: Mary Walton
Author: Eric Taub
Author: Smita Brunnermeier
Author: John Milton
Author: Jack Gillis
Author: Bob Lutz
Author: Ingrid Piller
Author: Rafael Aguayo
Author: Jack Gillis
Author: David A. Aaker