Autocar PDF Download

Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 560

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Book Description

Author: Amory B. Lovins
Publisher: Earthscan
ISBN: 9781844071944
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Enough about the oil problem. Here?s the solution.Over a few decades, starting now, a vibrant US economy (then others) can completely phase out oil. This will save a net $70 billion a year, revitalize key industries and rural America, create a million jobs, and enhance security.Here?s the roadmap ? independent, peer-reviewed, co-sponsored by the Pentagon ? for the transition beyond oil, led by business and profit.

Author:
Publisher:
ISBN: 9781785214424
Category : Ford automobile
Languages : en
Pages : 368

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Book Description

Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Author: Haukur Ingason
Publisher: Springer Nature
ISBN: 3031539230
Category :
Languages : en
Pages : 586

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Book Description

Author: National Research Council
Publisher: National Academies Press
ISBN: 0309119995
Category : Technology & Engineering
Languages : en
Pages : 152

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Book Description
Integrated computational materials engineering (ICME) is an emerging discipline that can accelerate materials development and unify design and manufacturing. Developing ICME is a grand challenge that could provide significant economic benefit. To help develop a strategy for development of this new technology area, DOE and DoD asked the NRC to explore its benefits and promises, including the benefits of a comprehensive ICME capability; to establish a strategy for development and maintenance of an ICME infrastructure, and to make recommendations about how best to meet these opportunities. This book provides a vision for ICME, a review of case studies and lessons learned, an analysis of technological barriers, and an evaluation of ways to overcome cultural and organizational challenges to develop the discipline.

Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author: Martynn Randall
Publisher:
ISBN: 9781785213571
Category :
Languages : en
Pages : 0

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Book Description

Author: Paul Long
Publisher: Cambridge University Press
ISBN: 1107577241
Category : Education
Languages : en
Pages : 345

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Book Description
This series is for the Cambridge International AS & A Level IT syllabus (9626) for examination from 2019. This coursebook provides a clear and comprehensive guide to assist students as they develop theoretical and practical IT skills. It contains detailed explanations of theoretical and practical concepts and tasks, with worked examples and exercises to consolidate knowledge. Practical tasks are offered throughout the book, with source files on the accompanying CD-ROM, to help students build and develop their practical knowledge.

Author: Steven Daly
Publisher: Elsevier
ISBN: 0080470912
Category : Technology & Engineering
Languages : en
Pages : 382

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Book Description
Automotive Air-conditioning and Climate Control Systems is a complete text and reference on the theoretical, practical and legislative aspects of vehicle climate control systems for automotive engineering students and service professionals. It provides the reader with a thorough up-to-date knowledge of current A/C systems, refrigerants and the new possible replacement systems like CO2, and includes unrivalled coverage of electronic and electrical control. Filling the gap in the automotive engineering and servicing market for students and those training on the job, this book will help both newcomers and those with more experience of air-conditioning systems maintenance engineering to keep up with the latest developments and legislation. - Detailed coverage of European and US vehicle HVAC systems - Thorough explanation of current and future systems including CO2 - Meets relevant C&G, IMI, and HND vocational and professional qualifications - IMI recommended reading material - Includes practical cases studies and examples from design and manufacturing companies including Ford, Vauxhall, Toyota, VW, Visteon, Sanden and others, accompanied by over 300 detailed illustrations and photographs