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Author: William L. Bird Publisher: Northwestern University Press ISBN: 9780810115859 Category : Advertising Languages : en Pages : 316
Book Description
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
Author: William L. Bird Publisher: Northwestern University Press ISBN: 9780810115859 Category : Advertising Languages : en Pages : 316
Book Description
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
Author: Lawrence R. Samuel Publisher: ISBN: 9781683930846 Category : Languages : en Pages : 172
Book Description
The American Way of Life is a cultural history of the American Way of Life (or more simply the American Way). The book argues that since the term was popularized in the 1930s, the American Way has served as the primary guiding mythology or national ethos of the United States.
Author: Publisher: ISBN: Category : Languages : en Pages : 100
Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: Wendy L. Wall Publisher: Oxford University Press ISBN: 0199736820 Category : History Languages : en Pages : 395
Book Description
In the wake of World War II, Americans developed an unusually deep and all-encompassing national unity, as postwar affluence and the Cold War combined to naturally produce a remarkable level of agreement about the nation's core values. Or so the story has long been told. Inventing the "American Way" challenges this vision of inevitable consensus. Americans, as Wendy Wall argues in this innovative book, were united, not so much by identical beliefs, as by a shared conviction that a distinctive "American Way" existed and that the affirmation of such common ground was essential to the future of the nation. Moreover, the roots of consensus politics lie not in the Cold War era, but in the turbulent decade that preceded U.S. entry into World War II. The social and economic chaos of the Depression years alarmed a diverse array of groups, as did the rise of two "alien" ideologies: fascism and communism. In this context, Americans of divergent backgrounds and beliefs seized on the notion of a unifying "American Way" and sought to convince their fellow citizens of its merits. Wall traces the competing efforts of business groups, politicians, leftist intellectuals, interfaith proponents, civil rights activists, and many others over nearly three decades to shape public understandings of the "American Way." Along the way, she explores the politics behind cultural productions ranging from The Adventures of Superman to the Freedom Train that circled the nation in the late 1940s. She highlights the intense debate that erupted over the term "democracy" after World War II, and identifies the origins of phrases such as "free enterprise" and the "Judeo-Christian tradition" that remain central to American political life. By uncovering the culture wars of the mid-twentieth century, this book sheds new light on a period that proved pivotal for American national identity and that remains the unspoken backdrop for debates over multiculturalism, national unity, and public values today.
Author: Fredie Floré Publisher: Taylor & Francis ISBN: 1317020472 Category : Architecture Languages : en Pages : 250
Book Description
In many different parts of the world modern furniture elements have served as material expressions of power in the post-war era. They were often meant to express an international and in some respects apolitical modern language, but when placed in a sensitive setting or a meaningful architectural context, they were highly capable of negotiating or manipulating ideological messages. The agency of modern furniture was often less overt than that of political slogans or statements, but as the chapters in this book reveal, it had the potential of becoming a persuasive and malleable ally in very diverse politically charged arenas, including embassies, governmental ministries, showrooms, exhibitions, design schools, libraries, museums and even prisons. This collection of chapters examines the consolidating as well as the disrupting force of modern furniture in the global context between 1945 and the mid-1970s. The volume shows that key to understanding this phenomenon is the study of the national as well as transnational systems through which it was launched, promoted and received. While some chapters squarely focus on individual furniture elements as vehicles communicating political and social meaning, others consider the role of furniture within potent sites that demand careful negotiation, whether between governments, cultures, or buyer and seller. In doing so, the book explicitly engages different scholarly fields: design history, history of interior architecture, architectural history, cultural history, diplomatic and political history, postcolonial studies, tourism studies, material culture studies, furniture history, and heritage and preservation studies. Taken together, the narratives and case studies compiled in this volume offer a better understanding of the political agency of post-war modern furniture in its original historical context. At the same time, they will enrich current debates on reuse, relocation or reproduction of some of these elements.
Author: United States. Congress Publisher: ISBN: Category : Law Languages : en Pages : 1320
Book Description
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author: William L. Bird
Author: William L. Bird
Author: Lawrence R. Samuel
Author: United States. Immigration and Naturalization Service
Author: United States. Immigration and Naturalization Service
Author: 
Author: Wendy L. Wall
Author: Fredie Floré
Author: 
Author: Ashley Montagu
Author: United States. Congress