Author: Publisher:
ISBN: 9789351241010
Category :
Languages : en
Pages :
Book Description
MARKETING PROCESSED FRUIT AND VEGETABLE
Author: Management's Food Processing/marketing
Author: Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 1332
Book Description
Long-run Projections of Food Processing and Marketing in the West
Author: Dale Grow StallingsPublisher:
ISBN:
Category : Agricultural estimating and reporting
Languages : en
Pages : 52
Book Description
Technology in Food Marketing
Author: Food Processing & Marketing
Author: Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 702
Book Description
Food from Farmer to Consumer
Author: United States. National Commission on Food MarketingPublisher:
ISBN:
Category :
Languages : en
Pages : 216
Book Description
Economics and Management of the Food Industry
Author: Jeffrey H. DorfmanPublisher: Routledge
ISBN: 1134456565
Category : Business & Economics
Languages : en
Pages : 227
Book Description
This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter. Central to the text are agricultural marketing problems such as the allocation of production between competing products (such as fresh and frozen markets), spatial competition, interregional trade, optimal storage, and price discrimination. Topics covered will be useful to students who expect to have careers such as food processing management, food sector buying or selling, restaurant management, supermarket management, marketing/advertising, risk management, and product development. The focus is on real world-relevant skills and examples and on intuition and economic understanding above mathematical sophistication, although the text does draw on the nuances of modern economic theory.
Challenges and Opportunities for Change in Food Marketing to Children and Youth
Author: Institute of MedicinePublisher: National Academies Press
ISBN: 0309269563
Category : Medical
Languages : en
Pages : 87
Book Description
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
The Food Industry Wars
Author: Ronald D. MichmanPublisher: Praeger
ISBN: 1567201113
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How food marketers make use of key variables—such as innovation; target market; market segmentation; image; and physical, environmental, and human resources—determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors discover that not all variables have to be used concurrently; some may be more important than others depending on environmental conditions, and the effective use of one variable may cancel the ineffectiveness of another. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts. Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structure—supermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The supermarket industry is analyzed first with an overview of food marketing and distribution. Specific industries are then analyzed using the five key variables (innovation, image, target market, physical environment, and human resources) with a historical framework to help managers learn from past marketing mistakes. The authors emphasize that avoidance of past mistakes is essential for sound marketing strategy, a fact illustrated by the examples of companies afflicted by injuries who have disregarded this advice.
Marketing of Processed Fruit & Vegetable
Author: Monalisa ChoudhuryPublisher: Daya Books
ISBN: 9788170353652
Category : Business & Economics
Languages : en
Pages : 216
Book Description
This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed food industry in relation with financial and infrastructual problems. The crux of the study cover the entire gamut of the subject ranging from transportation, preservation, distribution, packaging, training of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price. Contents Chapter 1: Introduction; Chapter 2: Conceptual Framework of Marketing Management; Chapter 3: Agricultural Output of North Eastern Region Vis-a-vis Assam; Chapter 4: Profile and Prospects of Food Processing Industry; Chapter 5: Organisational Problems of Fruits and Vegetable Based Industry in Assam; Chapter 6: Role of Government Agencies in the Development of Fruit and Vegetable Industry; Chapter 7: Special Problems of Marketing of Fruit and Vegetable Based Units in Assam; Chapter 8: Consumer Behaviour Towards Processed Foods: An Empirical Test; Chapter 9: Summary and Findings; Chapter 10: Strategy for Development of Fruit and Vegetable Based Industry in Assam; Chapter 11: Suggestion and Conclusion.