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Private Label Strategy

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

Book Description
The growth in private labels has huge implications for managers on both sides.

Private Label Strategy

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

Book Description
The growth in private labels has huge implications for managers on both sides.

Food Prices, Discount Stores and Private Labels

Author: Julie S. Epstein
Publisher: Nova Science Publishers
ISBN: 9781622578726
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Food prices vary across different parts of the United States. One factor that may lead to differences in food prices is the types of stores in a given market or neighborhood. Nontraditional discount retailers, including supercentres, mass merchandisers, wholesale club stores, and dollar stores, have gained a substantial portion of the retail food market over the past 15 years. Previous studies have shown that prices for some items are lower in non-traditional than in traditional stores. But those earlier studies were generally limited in the number of items compared, the detail level of comparison, and the geographic areas studied. This book compares prices for a wide range of foods at a finer level of detail than earlier studies, at both the national and geographic market levels, in order to quantify the difference in food prices across store formats. Also discussed is the relationship between private label and national brand product prices and in-store promotions.

Improving Marketing Strategies for Private Label Products

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407

Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656

Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Advances in National Brand and Private Label Marketing

Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 191

Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Commodification of Global Agrifood Systems and Agro-Ecology

Author: Yıldız Atasoy
Publisher: Routledge
ISBN: 1136729097
Category : Business & Economics
Languages : en
Pages : 240

Book Description
This book explores the shifting relations of food provisioning in Turkey from a comparative global political economy perspective. It offers in-depth ethnographic analysis, interviews and historical insights into the ambiguities and diversities that simultaneously affect the changing conditions of food and agriculture in Turkey. Specific issues examined include the commodification of land, food and labour; the expansion and deepening of industrial standardization; the expansion of a supermarket model; and concomitant changes in, as well as the simultaneous co-existence of, traditional methods of production and marketing. Contrasting observations are drawn from diverse locales to provide examples of convergence, divergence and cohabitation in relation to transnationally advocated industrial models. Commodification of Global Agrifood Systems and Agro-Ecology employs a form of comparative perspective that allows the particular processes of restructuring of agrifood relations in Turkey to be simultaneously distinguished from, yet related to, changes taking place in global power dynamics. Yıldız Atasoy explores agrifood transformation in Turkey with a unique approach that considers a plurality of intertwined normative influences, ontological beliefs, cultural–religious narratives, political struggles and critical–interpretive positions. Based on original research, the book treats changes in food provisioning as an analytical thread capable of uncovering how the normative acceptability of capitalized agriculture and techno-scientific innovation is entangled with processes of class formation, growing inter-capitalist competition and Islamic politics. Such processes, in turn, frame income/wealth generation, landscape management, agro-ecological dynamics and labour practices, as well as the taste and smell of place.