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Author: David L. Morgan Publisher: SAGE ISBN: 076190820X Category : Social Science Languages : en Pages : 121
Book Description
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
Author: David L. Morgan Publisher: SAGE ISBN: 076190820X Category : Social Science Languages : en Pages : 121
Book Description
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
Author: David L. Morgan Publisher: SAGE Publications, Incorporated ISBN: 9780761907602 Category : Social Science Languages : en Pages : 692
Book Description
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
Author: Richard A. Krueger Publisher: ISBN: 9781483328140 Category : Focus groups Languages : en Pages : 94
Book Description
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
Author: David L. Morgan Publisher: SAGE ISBN: 0761908188 Category : Social Science Languages : en Pages : 120
Book Description
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Author: David L. Morgan Publisher: SAGE Publications, Incorporated ISBN: 9780761908173 Category : Social Science Languages : en Pages : 164
Book Description
David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.
Author: David L. Morgan Publisher: SAGE ISBN: 9780761908173 Category : Family & Relationships Languages : en Pages : 164
Book Description
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Author: David L. Morgan Publisher: SAGE ISBN: 076190817X Category : Family & Relationships Languages : en Pages : 161
Book Description
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Author: Richard A. Krueger Publisher: SAGE ISBN: 9780761920717 Category : Medical Languages : en Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: David L. Morgan
Author: David L. Morgan
Author: David L. Morgan
Author: 
Author: Richard A. Krueger
Author: 
Author: David L. Morgan
Author: David L. Morgan
Author: David L. Morgan
Author: David L. Morgan
Author: Richard A. Krueger