Author: Florists' Review
Publisher: Wildflower Media Incorporated
ISBN: 9780985474362
Category : Flower arrangement
Languages : en
Pages : 100
Book Description
An Illustrated Guide to Design Knowledge, Techniques, Styles, and the History of Floral Design
Floral Tributes
Author: Florists' Review
Publisher: Wildflower Media Incorporated
ISBN: 9780985474362
Category : Flower arrangement
Languages : en
Pages : 100
Book Description
An Illustrated Guide to Design Knowledge, Techniques, Styles, and the History of Floral Design
Publisher: Wildflower Media Incorporated
ISBN: 9780985474362
Category : Flower arrangement
Languages : en
Pages : 100
Book Description
An Illustrated Guide to Design Knowledge, Techniques, Styles, and the History of Floral Design
The Floricultural Cabinet, and Florists Magazine
Home and Flowers
DA Pam
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 302
Book Description
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 302
Book Description
Favored Flowers
Author: Catherine Ziegler
Publisher: Duke University Press
ISBN: 0822390019
Category : Social Science
Languages : en
Pages : 318
Book Description
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
Publisher: Duke University Press
ISBN: 0822390019
Category : Social Science
Languages : en
Pages : 318
Book Description
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
Drill and Ceremonies
Author: United States. Department of the Army
Publisher:
ISBN:
Category : Military ceremonies, honors, and salutes
Languages : en
Pages : 136
Book Description
Publisher:
ISBN:
Category : Military ceremonies, honors, and salutes
Languages : en
Pages : 136
Book Description
In Remembrance
Author: Jane Weston
Publisher:
ISBN:
Category : Flower arrangement
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Flower arrangement
Languages : en
Pages : 0
Book Description
American Florist
The Victorian Book of the Dead
Author: Chris Woodyard
Publisher: Kestrel Publications (OH)
ISBN: 9780988192522
Category : Antiques & Collectibles
Languages : en
Pages : 0
Book Description
Macabre tales of death and mourning in Victorian America.
Publisher: Kestrel Publications (OH)
ISBN: 9780988192522
Category : Antiques & Collectibles
Languages : en
Pages : 0
Book Description
Macabre tales of death and mourning in Victorian America.
Commercial Floristry
Author: Sandra Adcock
Publisher: Crowood
ISBN: 1847975348
Category : Crafts & Hobbies
Languages : en
Pages : 713
Book Description
This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.Topics covered include: Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing. Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames. Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes. Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets. Function decorating - both venue and place of worship designs. Seasonal designs - Easter, Hallowe'en and Christmas. This inspiring book is based on current floristry training programmes that support students and working florists alike.Covers the full range of commercial techniques for the florist and gives advice on buying and storing flowers, design and colour and transporting displays.Demonstrates how to create a wide range of floral designs with step-by-step instructions.Lavishly illustrated with approximately 600 colour photographs.Sandra Adcock is a qualified teacher, a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.
Publisher: Crowood
ISBN: 1847975348
Category : Crafts & Hobbies
Languages : en
Pages : 713
Book Description
This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.Topics covered include: Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing. Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames. Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes. Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets. Function decorating - both venue and place of worship designs. Seasonal designs - Easter, Hallowe'en and Christmas. This inspiring book is based on current floristry training programmes that support students and working florists alike.Covers the full range of commercial techniques for the florist and gives advice on buying and storing flowers, design and colour and transporting displays.Demonstrates how to create a wide range of floral designs with step-by-step instructions.Lavishly illustrated with approximately 600 colour photographs.Sandra Adcock is a qualified teacher, a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.