Author: Robert D. Richardson
Publisher: University of Iowa Press
ISBN: 1587298422
Category : Reference
Languages : en
Pages : 113
Book Description
Writing was the central passion of Emerson’s life. While his thoughts on the craft are well developed in “The Poet,” “The American Scholar,” Nature, “Goethe,” and “Persian Poetry,” less well known are the many pages in his private journals devoted to the relationship between writing and reading. Here, for the first time, is the Concord Sage’s energetic, exuberant, and unconventional advice on the idea of writing, focused and distilled by the preeminent Emerson biographer at work today. Emerson advised that “the way to write is to throw your body at the mark when your arrows are spent.” First We Read, Then We Write contains numerous such surprises—from “every word we speak is million-faced” to “talent alone cannot make a writer”—but it is no mere collection of aphorisms and exhortations. Instead, in Robert Richardson’s hands, the biographical and historical context in which Emerson worked becomes clear. Emerson’s advice grew from his personal experience; in practically every moment of his adult life he was either preparing to write, trying to write, or writing. Richardson shows us an Emerson who is no granite bust but instead is a fully fleshed, creative person disarmingly willing to confront his own failures. Emerson urges his readers to try anything—strategies, tricks, makeshifts—speaking not only of the nuts and bolts of writing but also of the grain and sinew of his determination. Whether a writer by trade or a novice, every reader will find something to treasure in this volume. Fearlessly wrestling with “the birthing stage of art,” Emerson’s counsel on being a reader and writer will be read and reread for years to come.
First We Read, Then We Write
Author: Robert D. Richardson
Publisher: University of Iowa Press
ISBN: 1587298422
Category : Reference
Languages : en
Pages : 113
Book Description
Writing was the central passion of Emerson’s life. While his thoughts on the craft are well developed in “The Poet,” “The American Scholar,” Nature, “Goethe,” and “Persian Poetry,” less well known are the many pages in his private journals devoted to the relationship between writing and reading. Here, for the first time, is the Concord Sage’s energetic, exuberant, and unconventional advice on the idea of writing, focused and distilled by the preeminent Emerson biographer at work today. Emerson advised that “the way to write is to throw your body at the mark when your arrows are spent.” First We Read, Then We Write contains numerous such surprises—from “every word we speak is million-faced” to “talent alone cannot make a writer”—but it is no mere collection of aphorisms and exhortations. Instead, in Robert Richardson’s hands, the biographical and historical context in which Emerson worked becomes clear. Emerson’s advice grew from his personal experience; in practically every moment of his adult life he was either preparing to write, trying to write, or writing. Richardson shows us an Emerson who is no granite bust but instead is a fully fleshed, creative person disarmingly willing to confront his own failures. Emerson urges his readers to try anything—strategies, tricks, makeshifts—speaking not only of the nuts and bolts of writing but also of the grain and sinew of his determination. Whether a writer by trade or a novice, every reader will find something to treasure in this volume. Fearlessly wrestling with “the birthing stage of art,” Emerson’s counsel on being a reader and writer will be read and reread for years to come.
Publisher: University of Iowa Press
ISBN: 1587298422
Category : Reference
Languages : en
Pages : 113
Book Description
Writing was the central passion of Emerson’s life. While his thoughts on the craft are well developed in “The Poet,” “The American Scholar,” Nature, “Goethe,” and “Persian Poetry,” less well known are the many pages in his private journals devoted to the relationship between writing and reading. Here, for the first time, is the Concord Sage’s energetic, exuberant, and unconventional advice on the idea of writing, focused and distilled by the preeminent Emerson biographer at work today. Emerson advised that “the way to write is to throw your body at the mark when your arrows are spent.” First We Read, Then We Write contains numerous such surprises—from “every word we speak is million-faced” to “talent alone cannot make a writer”—but it is no mere collection of aphorisms and exhortations. Instead, in Robert Richardson’s hands, the biographical and historical context in which Emerson worked becomes clear. Emerson’s advice grew from his personal experience; in practically every moment of his adult life he was either preparing to write, trying to write, or writing. Richardson shows us an Emerson who is no granite bust but instead is a fully fleshed, creative person disarmingly willing to confront his own failures. Emerson urges his readers to try anything—strategies, tricks, makeshifts—speaking not only of the nuts and bolts of writing but also of the grain and sinew of his determination. Whether a writer by trade or a novice, every reader will find something to treasure in this volume. Fearlessly wrestling with “the birthing stage of art,” Emerson’s counsel on being a reader and writer will be read and reread for years to come.
First We Read, Then We Write
Author: Robert D. Richardson
Publisher: University of Iowa Press
ISBN: 1609383478
Category : Biography & Autobiography
Languages : en
Pages : 118
Book Description
Writing was the central passion of Emerson’s life. While his thoughts on the craft are well developed in “The Poet,” “The American Scholar,” Nature, “Goethe,” and “Persian Poetry,” less well known are the many pages in his private journals devoted to the relationship between writing and reading. Here, for the first time, is the Concord Sage’s energetic, exuberant, and unconventional advice on the idea of writing, focused and distilled by the preeminent Emerson biographer at work today. Emerson advised that “the way to write is to throw your body at the mark when your arrows are spent.” First We Read, Then We Write contains numerous such surprises—from “every word we speak is million-faced” to “talent alone cannot make a writer”—but it is no mere collection of aphorisms and exhortations. Instead, in Robert Richardson’s hands, the biographical and historical context in which Emerson worked becomes clear. Emerson’s advice grew from his personal experience; in practically every moment of his adult life he was either preparing to write, trying to write, or writing. Richardson shows us an Emerson who is no granite bust but instead is a fully fleshed, creative person disarmingly willing to confront his own failures. Emerson urges his readers to try anything—strategies, tricks, makeshifts—speaking not only of the nuts and bolts of writing but also of the grain and sinew of his determination. Whether a writer by trade or a novice, every reader will find something to treasure in this volume. Fearlessly wrestling with “the birthing stage of art,” Emerson’s counsel on being a reader and writer will be read and reread for years to come.
Publisher: University of Iowa Press
ISBN: 1609383478
Category : Biography & Autobiography
Languages : en
Pages : 118
Book Description
Writing was the central passion of Emerson’s life. While his thoughts on the craft are well developed in “The Poet,” “The American Scholar,” Nature, “Goethe,” and “Persian Poetry,” less well known are the many pages in his private journals devoted to the relationship between writing and reading. Here, for the first time, is the Concord Sage’s energetic, exuberant, and unconventional advice on the idea of writing, focused and distilled by the preeminent Emerson biographer at work today. Emerson advised that “the way to write is to throw your body at the mark when your arrows are spent.” First We Read, Then We Write contains numerous such surprises—from “every word we speak is million-faced” to “talent alone cannot make a writer”—but it is no mere collection of aphorisms and exhortations. Instead, in Robert Richardson’s hands, the biographical and historical context in which Emerson worked becomes clear. Emerson’s advice grew from his personal experience; in practically every moment of his adult life he was either preparing to write, trying to write, or writing. Richardson shows us an Emerson who is no granite bust but instead is a fully fleshed, creative person disarmingly willing to confront his own failures. Emerson urges his readers to try anything—strategies, tricks, makeshifts—speaking not only of the nuts and bolts of writing but also of the grain and sinew of his determination. Whether a writer by trade or a novice, every reader will find something to treasure in this volume. Fearlessly wrestling with “the birthing stage of art,” Emerson’s counsel on being a reader and writer will be read and reread for years to come.
Emerson
Author: Robert D. Richardson Jr.
Publisher: Univ of California Press
ISBN: 0520918371
Category : Literary Criticism
Languages : en
Pages : 705
Book Description
Recipient of the Francis Parkman Prize from the Society of American Historians Ralph Waldo Emerson is one of the most important figures in the history of American thought, religion, and literature. The vitality of his writings and the unsettling power of his example continue to influence us more than a hundred years after his death. Now Robert D. Richardson Jr. brings to life an Emerson very different from the old stereotype of the passionless Sage of Concord. Drawing on a vast amount of new material, including correspondence among the Emerson brothers, Richardson gives us a rewarding intellectual biography that is also a portrait of the whole man. These pages present a young suitor, a grief-stricken widower, an affectionate father, and a man with an abiding genius for friendship. The great spokesman for individualism and self-reliance turns out to have been a good neighbor, an activist citizen, a loyal brother. Here is an Emerson who knew how to laugh, who was self-doubting as well as self-reliant, and who became the greatest intellectual adventurer of his age. Richardson has, as much as possible, let Emerson speak for himself through his published works, his many journals and notebooks, his letters, his reported conversations. This is not merely a study of Emerson's writing and his influence on others; it is Emerson's life as he experienced it. We see the failed minister, the struggling writer, the political reformer, the poetic liberator. The Emerson of this book not only influenced Thoreau, Fuller, Whitman, Dickinson, and Frost, he also inspired Nietzsche, William James, Baudelaire, Marcel Proust, Virginia Woolf, and Jorge Luis Borges. Emerson's timeliness is persistent and striking: his insistence that literature and science are not separate cultures, his emphasis on the worth of every individual, his respect for nature. Richardson gives careful attention to the enormous range of Emerson's readings—from Persian poets to George Sand—and to his many friendships and personal encounters—from Mary Moody Emerson to the Cherokee chiefs in Boston—evoking both the man and the times in which he lived. Throughout this book, Emerson's unquenchable vitality reaches across the decades, and his hold on us endures.
Publisher: Univ of California Press
ISBN: 0520918371
Category : Literary Criticism
Languages : en
Pages : 705
Book Description
Recipient of the Francis Parkman Prize from the Society of American Historians Ralph Waldo Emerson is one of the most important figures in the history of American thought, religion, and literature. The vitality of his writings and the unsettling power of his example continue to influence us more than a hundred years after his death. Now Robert D. Richardson Jr. brings to life an Emerson very different from the old stereotype of the passionless Sage of Concord. Drawing on a vast amount of new material, including correspondence among the Emerson brothers, Richardson gives us a rewarding intellectual biography that is also a portrait of the whole man. These pages present a young suitor, a grief-stricken widower, an affectionate father, and a man with an abiding genius for friendship. The great spokesman for individualism and self-reliance turns out to have been a good neighbor, an activist citizen, a loyal brother. Here is an Emerson who knew how to laugh, who was self-doubting as well as self-reliant, and who became the greatest intellectual adventurer of his age. Richardson has, as much as possible, let Emerson speak for himself through his published works, his many journals and notebooks, his letters, his reported conversations. This is not merely a study of Emerson's writing and his influence on others; it is Emerson's life as he experienced it. We see the failed minister, the struggling writer, the political reformer, the poetic liberator. The Emerson of this book not only influenced Thoreau, Fuller, Whitman, Dickinson, and Frost, he also inspired Nietzsche, William James, Baudelaire, Marcel Proust, Virginia Woolf, and Jorge Luis Borges. Emerson's timeliness is persistent and striking: his insistence that literature and science are not separate cultures, his emphasis on the worth of every individual, his respect for nature. Richardson gives careful attention to the enormous range of Emerson's readings—from Persian poets to George Sand—and to his many friendships and personal encounters—from Mary Moody Emerson to the Cherokee chiefs in Boston—evoking both the man and the times in which he lived. Throughout this book, Emerson's unquenchable vitality reaches across the decades, and his hold on us endures.
First We Were IV
Author: Alexandra Sirowy
Publisher: Simon and Schuster
ISBN: 1481478443
Category : Young Adult Fiction
Languages : en
Pages : 345
Book Description
A group of friends start a secret society in this “intense page-turner” (Kirkus Reviews) from the author of The Telling and The Creeping that examines the all-consuming love of lifelong friendship—and what someone is capable of when they’re afraid of losing it. Izzie loves nothing more than her three best friends, Viv, Graham, and Harry, and the bond the four of them share. And she’s terrified of their friendship falling apart next year when they go off to college. To bind them together, she decides to create something that will belong only to them, a special thing that they’ll always share between the four of them. And so they dream up the Order of IV, a secret society devoted to mischief that rights wrongs and pays back debts. At first, it works like a charm—but when the Order of IV’s escapades get recognition beyond their wildest expectations, other people start wanting in. And soon, what started as a game of friendship is spiraling into something dangerous and beyond their control—and before it’s over, they’ll pay the ultimate sacrifice.
Publisher: Simon and Schuster
ISBN: 1481478443
Category : Young Adult Fiction
Languages : en
Pages : 345
Book Description
A group of friends start a secret society in this “intense page-turner” (Kirkus Reviews) from the author of The Telling and The Creeping that examines the all-consuming love of lifelong friendship—and what someone is capable of when they’re afraid of losing it. Izzie loves nothing more than her three best friends, Viv, Graham, and Harry, and the bond the four of them share. And she’s terrified of their friendship falling apart next year when they go off to college. To bind them together, she decides to create something that will belong only to them, a special thing that they’ll always share between the four of them. And so they dream up the Order of IV, a secret society devoted to mischief that rights wrongs and pays back debts. At first, it works like a charm—but when the Order of IV’s escapades get recognition beyond their wildest expectations, other people start wanting in. And soon, what started as a game of friendship is spiraling into something dangerous and beyond their control—and before it’s over, they’ll pay the ultimate sacrifice.
Creativity, Inc. (The Expanded Edition)
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Emerson and Environmental Ethics
Author: Susan Dunston
Publisher: Rowman & Littlefield
ISBN: 1498552978
Category : Philosophy
Languages : en
Pages : 153
Book Description
At the core of Emerson’s philosophy is his view as a naturalist that we are “made of the same atoms as the world is.” In counterpoint to this identity, he noted the fluid evolution and diversity of combinations and configurations of those atoms. Thus, he argued, our “relation and connection” to the world are not occasional or recreational, but “everywhere and always,” and also reciprocal, ongoing, and creative. He declared he would be a naturalist, which for him meant being a knowledgeable “lover of nature.” Emerson’s famous insistence on an “original relation to the universe” centered on morally creative engagement with the environment. It took the form of a nature literacy that has become central to contemporary environmental ethics. The essential argument of this book is that Emerson’s integrated philosophy of nature, ethics, and creativity is a powerful prototype for a diverse range of contemporary environmental ethics. After describing Emerson’s own environmental literacy and ethical, aesthetic, and creative practices of relating to the natural world, Dunston delineates a web of environmental ethics that connects Emerson to contemporary eco-feminism, living systems theory, Native American science, Asian philosophy, and environmental activism.
Publisher: Rowman & Littlefield
ISBN: 1498552978
Category : Philosophy
Languages : en
Pages : 153
Book Description
At the core of Emerson’s philosophy is his view as a naturalist that we are “made of the same atoms as the world is.” In counterpoint to this identity, he noted the fluid evolution and diversity of combinations and configurations of those atoms. Thus, he argued, our “relation and connection” to the world are not occasional or recreational, but “everywhere and always,” and also reciprocal, ongoing, and creative. He declared he would be a naturalist, which for him meant being a knowledgeable “lover of nature.” Emerson’s famous insistence on an “original relation to the universe” centered on morally creative engagement with the environment. It took the form of a nature literacy that has become central to contemporary environmental ethics. The essential argument of this book is that Emerson’s integrated philosophy of nature, ethics, and creativity is a powerful prototype for a diverse range of contemporary environmental ethics. After describing Emerson’s own environmental literacy and ethical, aesthetic, and creative practices of relating to the natural world, Dunston delineates a web of environmental ethics that connects Emerson to contemporary eco-feminism, living systems theory, Native American science, Asian philosophy, and environmental activism.
Then We Came to the End
Author: Joshua Ferris
Publisher: Little, Brown
ISBN: 0759572283
Category : Fiction
Languages : en
Pages : 282
Book Description
Winner of the Hemingway Foundation / PEN Award, this debut novel is "as funny as The Office, as sad as an abandoned stapler . . . that rare comedy that feels blisteringly urgent." (TIME) No one knows us in quite the same way as the men and women who sit beside us in department meetings and crowd the office refrigerator with their labeled yogurts. Every office is a family of sorts, and the Chicago ad agency depicted in Joshua Ferris's exuberantly acclaimed first novel is family at its best and worst, coping with a business downturn in the time-honored way: through gossip, elaborate pranks, and increasingly frequent coffee breaks. With a demon's eye for the details that make life worth noticing, Joshua Ferris tells an emotionally true and funny story about survival in life's strangest environment—the one we pretend is normal five days a week. One of the Best Books of the Year Boston Globe * Christian Science Monitor * New York Magazine * New York Times Book Review * St. Louis Post-Dispatch * Time magazine * Salon
Publisher: Little, Brown
ISBN: 0759572283
Category : Fiction
Languages : en
Pages : 282
Book Description
Winner of the Hemingway Foundation / PEN Award, this debut novel is "as funny as The Office, as sad as an abandoned stapler . . . that rare comedy that feels blisteringly urgent." (TIME) No one knows us in quite the same way as the men and women who sit beside us in department meetings and crowd the office refrigerator with their labeled yogurts. Every office is a family of sorts, and the Chicago ad agency depicted in Joshua Ferris's exuberantly acclaimed first novel is family at its best and worst, coping with a business downturn in the time-honored way: through gossip, elaborate pranks, and increasingly frequent coffee breaks. With a demon's eye for the details that make life worth noticing, Joshua Ferris tells an emotionally true and funny story about survival in life's strangest environment—the one we pretend is normal five days a week. One of the Best Books of the Year Boston Globe * Christian Science Monitor * New York Magazine * New York Times Book Review * St. Louis Post-Dispatch * Time magazine * Salon
Thus I Lived with Words
Author: Annette Federico
Publisher: University of Iowa Press
ISBN: 1609385187
Category : Biography & Autobiography
Languages : en
Pages : 154
Book Description
Robert Louis Stevenson (1850–1894) loved more than anything to talk about the craft of writing and the pleasure of reading good books. His dedication to the creative impulse manifests itself in the extraordinary amount of work he produced in virtually every literary genre—fiction, poetry, travel writing, and essays—in a short and peripatetic life. His letters, especially, confess his elation at the richness of words and the companionship of books, often projected against ill health and the shadow of his own mortality. Stevenson belonged to a newly commercial literary world, an era of mass readership, marketing, and celebrity. He had plenty of practical advice for writers who wanted to enter the profession: study the best authors, aim for simplicity, strike a keynote, work on your style. He also held that a writer should adhere to the truth and utter only what seems sincere to his or her heart and experience of the world. Writers have messages to deliver, whether the work is a tale of Highland adventure, a collection of children’s verse, or an essay on umbrellas. Stevenson believed that an author could do no better than to find the appetite for joy, the secret place of delight that is the hidden nucleus of most people’s lives. His remarks on how to write, on style and method, and on pleasure and moral purpose contain everything in literature and life that he cared most about—adventuring, persisting, finding out who you are, and learning to embrace “the romance of destiny.”
Publisher: University of Iowa Press
ISBN: 1609385187
Category : Biography & Autobiography
Languages : en
Pages : 154
Book Description
Robert Louis Stevenson (1850–1894) loved more than anything to talk about the craft of writing and the pleasure of reading good books. His dedication to the creative impulse manifests itself in the extraordinary amount of work he produced in virtually every literary genre—fiction, poetry, travel writing, and essays—in a short and peripatetic life. His letters, especially, confess his elation at the richness of words and the companionship of books, often projected against ill health and the shadow of his own mortality. Stevenson belonged to a newly commercial literary world, an era of mass readership, marketing, and celebrity. He had plenty of practical advice for writers who wanted to enter the profession: study the best authors, aim for simplicity, strike a keynote, work on your style. He also held that a writer should adhere to the truth and utter only what seems sincere to his or her heart and experience of the world. Writers have messages to deliver, whether the work is a tale of Highland adventure, a collection of children’s verse, or an essay on umbrellas. Stevenson believed that an author could do no better than to find the appetite for joy, the secret place of delight that is the hidden nucleus of most people’s lives. His remarks on how to write, on style and method, and on pleasure and moral purpose contain everything in literature and life that he cared most about—adventuring, persisting, finding out who you are, and learning to embrace “the romance of destiny.”
Perennial Seller
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
How to Read a Book
Author: Mortimer J. Adler
Publisher: Simon and Schuster
ISBN: 1476790159
Category : Language Arts & Disciplines
Languages : en
Pages : 448
Book Description
Investigates the art of reading by examining each aspect of reading, problems encountered, and tells how to combat them.
Publisher: Simon and Schuster
ISBN: 1476790159
Category : Language Arts & Disciplines
Languages : en
Pages : 448
Book Description
Investigates the art of reading by examining each aspect of reading, problems encountered, and tells how to combat them.