Author: Christopher J. Kaspar
Publisher: CreateSpace
ISBN: 9781483992556
Category : Business & Economics
Languages : en
Pages : 174
Book Description
First Impressions for the Business Professional – Why Some of Us Excel and Most of Us Fail15 seconds can be the difference between fast tracking your career or watching it stand still for years.First Impressions for the Business Professional is a book focused on individuals looking for a competitive advantage in the workplace. As communication continues to increase via technologies such as email, instant messaging, text messaging, social media, and the likes there is less and less emphasis on learning those critical skills needed to successfully communicate face to face in the business world. It is an unfair reality that so many business professionals will find themselves focusing most of their time on the job itself, their career goals, and how to outperform their peers never realizing they lack the skills needed to create key business relationships on the fly which is considered the lifeline of business success.This books contains some of the most powerful tools, techniques, and strategies for creating great first impressions. The ability to walk into a room full of strangers and instantly connect with them is a skill that will help you become more successful in your professional and personal life. These tools and techniques will provide you with a competitive advantage that will set you apart from 99% of your peers. Once you read this book you will understand why they are some of the best kept secrets in business. They can open doors for your career, create opportunities in the future, and help provide ever lasting relationship in your professional and personal life.Read this book and you will learn how to:-How to make yourself memorable in 15 seconds or less-Create a conversation without saying a word-Keep any conversation flowing with ease-Brag about yourself without bragging about yourself-End a conversation effortlessly -Build contacts and keep them for life-Become a STAR in your next interview-Stay a step ahead in any business meeting-Stand out in your next presentation … And much, much, more
First Impressions for the Business Professional
Author: Christopher J. Kaspar
Publisher: CreateSpace
ISBN: 9781483992556
Category : Business & Economics
Languages : en
Pages : 174
Book Description
First Impressions for the Business Professional – Why Some of Us Excel and Most of Us Fail15 seconds can be the difference between fast tracking your career or watching it stand still for years.First Impressions for the Business Professional is a book focused on individuals looking for a competitive advantage in the workplace. As communication continues to increase via technologies such as email, instant messaging, text messaging, social media, and the likes there is less and less emphasis on learning those critical skills needed to successfully communicate face to face in the business world. It is an unfair reality that so many business professionals will find themselves focusing most of their time on the job itself, their career goals, and how to outperform their peers never realizing they lack the skills needed to create key business relationships on the fly which is considered the lifeline of business success.This books contains some of the most powerful tools, techniques, and strategies for creating great first impressions. The ability to walk into a room full of strangers and instantly connect with them is a skill that will help you become more successful in your professional and personal life. These tools and techniques will provide you with a competitive advantage that will set you apart from 99% of your peers. Once you read this book you will understand why they are some of the best kept secrets in business. They can open doors for your career, create opportunities in the future, and help provide ever lasting relationship in your professional and personal life.Read this book and you will learn how to:-How to make yourself memorable in 15 seconds or less-Create a conversation without saying a word-Keep any conversation flowing with ease-Brag about yourself without bragging about yourself-End a conversation effortlessly -Build contacts and keep them for life-Become a STAR in your next interview-Stay a step ahead in any business meeting-Stand out in your next presentation … And much, much, more
Publisher: CreateSpace
ISBN: 9781483992556
Category : Business & Economics
Languages : en
Pages : 174
Book Description
First Impressions for the Business Professional – Why Some of Us Excel and Most of Us Fail15 seconds can be the difference between fast tracking your career or watching it stand still for years.First Impressions for the Business Professional is a book focused on individuals looking for a competitive advantage in the workplace. As communication continues to increase via technologies such as email, instant messaging, text messaging, social media, and the likes there is less and less emphasis on learning those critical skills needed to successfully communicate face to face in the business world. It is an unfair reality that so many business professionals will find themselves focusing most of their time on the job itself, their career goals, and how to outperform their peers never realizing they lack the skills needed to create key business relationships on the fly which is considered the lifeline of business success.This books contains some of the most powerful tools, techniques, and strategies for creating great first impressions. The ability to walk into a room full of strangers and instantly connect with them is a skill that will help you become more successful in your professional and personal life. These tools and techniques will provide you with a competitive advantage that will set you apart from 99% of your peers. Once you read this book you will understand why they are some of the best kept secrets in business. They can open doors for your career, create opportunities in the future, and help provide ever lasting relationship in your professional and personal life.Read this book and you will learn how to:-How to make yourself memorable in 15 seconds or less-Create a conversation without saying a word-Keep any conversation flowing with ease-Brag about yourself without bragging about yourself-End a conversation effortlessly -Build contacts and keep them for life-Become a STAR in your next interview-Stay a step ahead in any business meeting-Stand out in your next presentation … And much, much, more
Impressive First Impressions
Author: Vu H. Pham
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
This book provides systematic frameworks, insightful information, and practical tips that will help professionals and job seekers boost their first impression on others and increase their value to employers—both in the physical and virtual world. Geared toward any professional or job seeker, Impressive First Impressions: A Guide to the Most Important 30 Seconds (And 30 Years) of Your Career shows how to make your first impressions take hold in all contexts of daily professional life—from job interviews and client meetings to working in teams and persuading others of your ideas. Based on an extraordinary wealth of research and proven, effective techniques, Impressive First Impressions distills a vast amount of information into straightforward, practical steps. Part I covers the big picture—strategies and philosophies—while Part 2 gets down to specific "tactical and practical" advice for initial encounters of all kinds in the professional world. The concluding section for the advanced reader shows how to master the art of the first impression by embracing one's ACE (audience, culture, and environment), as well as how to approach the "virtual first impression" when initial introductions are made via telephone, teleconference, or the Web.
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
This book provides systematic frameworks, insightful information, and practical tips that will help professionals and job seekers boost their first impression on others and increase their value to employers—both in the physical and virtual world. Geared toward any professional or job seeker, Impressive First Impressions: A Guide to the Most Important 30 Seconds (And 30 Years) of Your Career shows how to make your first impressions take hold in all contexts of daily professional life—from job interviews and client meetings to working in teams and persuading others of your ideas. Based on an extraordinary wealth of research and proven, effective techniques, Impressive First Impressions distills a vast amount of information into straightforward, practical steps. Part I covers the big picture—strategies and philosophies—while Part 2 gets down to specific "tactical and practical" advice for initial encounters of all kinds in the professional world. The concluding section for the advanced reader shows how to master the art of the first impression by embracing one's ACE (audience, culture, and environment), as well as how to approach the "virtual first impression" when initial introductions are made via telephone, teleconference, or the Web.
First Impressions
Author: Ann Demarais, Ph.D.
Publisher: Bantam
ISBN: 0307418073
Category : Self-Help
Languages : en
Pages : 212
Book Description
What kind of first impression do you make? A first impression is the most important impression you’ll ever make—and you get only one chance to make it. Business deals can be made or broken, first dates become second dates or not, friendships are created or fail to form; everything hinges on that all-important initial encounter. And yet most of us don’t know how we’re really seen by others. Many of us don’t know how to make a good impression. Wouldn’t you like others to see you as confident, interesting, attractive, and sincere? Ann Demarais, Ph.D., and Valerie White, Ph.D., consultants to many Fortune 100 companies as well as creators of First Impressions, Inc., a New York–based dating and consulting firm, offer you the keys to putting your best self forward in any new situation, whether you want to strike up a conversation at a party or are meeting a blind date or a new business client. You’ll learn to see yourself as others see you, and how to tweak your style to create the impression that reflects the real you. Breaking down a successful first impression into its seven fundamentals, the authors show you how to master these principles so that you can make the best first impression. They also show how to avoid common misunderstandings that leave others with a bad impression, how to reveal the four universal social gifts, and they outline practical steps you can take to enhance your personal charm. Informative and filled with enlightening research studies, do-it-yourself checklist reviews, and dozens of helpful case histories, First Impressions is a fun, groundbreaking, and long-overdue guide to the most important moment of virtually any relationship: the first.
Publisher: Bantam
ISBN: 0307418073
Category : Self-Help
Languages : en
Pages : 212
Book Description
What kind of first impression do you make? A first impression is the most important impression you’ll ever make—and you get only one chance to make it. Business deals can be made or broken, first dates become second dates or not, friendships are created or fail to form; everything hinges on that all-important initial encounter. And yet most of us don’t know how we’re really seen by others. Many of us don’t know how to make a good impression. Wouldn’t you like others to see you as confident, interesting, attractive, and sincere? Ann Demarais, Ph.D., and Valerie White, Ph.D., consultants to many Fortune 100 companies as well as creators of First Impressions, Inc., a New York–based dating and consulting firm, offer you the keys to putting your best self forward in any new situation, whether you want to strike up a conversation at a party or are meeting a blind date or a new business client. You’ll learn to see yourself as others see you, and how to tweak your style to create the impression that reflects the real you. Breaking down a successful first impression into its seven fundamentals, the authors show you how to master these principles so that you can make the best first impression. They also show how to avoid common misunderstandings that leave others with a bad impression, how to reveal the four universal social gifts, and they outline practical steps you can take to enhance your personal charm. Informative and filled with enlightening research studies, do-it-yourself checklist reviews, and dozens of helpful case histories, First Impressions is a fun, groundbreaking, and long-overdue guide to the most important moment of virtually any relationship: the first.
Snap
Author: Patti Wood
Publisher: New World Library
ISBN: 1577319400
Category : Self-Help
Languages : en
Pages : 282
Book Description
From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to our daily lives, offering practical and proven guidance on accurately interpreting body cues and creating impressions both in person and digitally. In Snap, you’ll learn how to: * Use your voice and body language to convey confidence and charisma, authenticity and authority * Immediately discern people’s hidden agendas * Make the best impressions via email, phone, video conferencing, and social networks * Convey and interpret signals of likability, power, credibility, and attractiveness * Use nonverbal tools to spot true integrity or recognize charming frauds * Attract the best matches in business and romantic partners * Recognize how you really look to others
Publisher: New World Library
ISBN: 1577319400
Category : Self-Help
Languages : en
Pages : 282
Book Description
From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to our daily lives, offering practical and proven guidance on accurately interpreting body cues and creating impressions both in person and digitally. In Snap, you’ll learn how to: * Use your voice and body language to convey confidence and charisma, authenticity and authority * Immediately discern people’s hidden agendas * Make the best impressions via email, phone, video conferencing, and social networks * Convey and interpret signals of likability, power, credibility, and attractiveness * Use nonverbal tools to spot true integrity or recognize charming frauds * Attract the best matches in business and romantic partners * Recognize how you really look to others
Business Class
Author: Jacqueline Whitmore
Publisher: Macmillan
ISBN: 9780312338091
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Whitmore takes a fresh and contemporary look at how to use good manners for career success.
Publisher: Macmillan
ISBN: 9780312338091
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Whitmore takes a fresh and contemporary look at how to use good manners for career success.
Disrupt Yourself
Author: Whitney Johnson
Publisher: Routledge
ISBN: 1351861956
Category : Business & Economics
Languages : en
Pages : 141
Book Description
Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.
Publisher: Routledge
ISBN: 1351861956
Category : Business & Economics
Languages : en
Pages : 141
Book Description
Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.
Effective Immediately
Author: Emily Bennington
Publisher: Ten Speed Press
ISBN: 1580084214
Category : Business & Economics
Languages : en
Pages : 226
Book Description
When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more. If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star during your first year on the job. Accomplished young professional Emily Bennington and her mentor, seasoned manager Skip Lineberg, empower you to: • Establish yourself as a top performer from day one • Use every task—even grunt work—as an opportunity to shine • Earn the respect of your boss, colleagues, and clients • Cope with conflict, mistakes, and toxic coworkers • Land key assignments and gain greater responsibility • Manage projects and lead teams like a pro Packed with practical advice, useful resources, and wisdom from former newbies, this savvy hand-book gives you the tools, knowledge, and confidence you need to reach your highest potential.
Publisher: Ten Speed Press
ISBN: 1580084214
Category : Business & Economics
Languages : en
Pages : 226
Book Description
When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more. If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star during your first year on the job. Accomplished young professional Emily Bennington and her mentor, seasoned manager Skip Lineberg, empower you to: • Establish yourself as a top performer from day one • Use every task—even grunt work—as an opportunity to shine • Earn the respect of your boss, colleagues, and clients • Cope with conflict, mistakes, and toxic coworkers • Land key assignments and gain greater responsibility • Manage projects and lead teams like a pro Packed with practical advice, useful resources, and wisdom from former newbies, this savvy hand-book gives you the tools, knowledge, and confidence you need to reach your highest potential.
Amaze Every Customer Every Time
Author: Shep Hyken
Publisher: Greenleaf Book Group
ISBN: 1626340102
Category : Business & Economics
Languages : en
Pages : 249
Book Description
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Publisher: Greenleaf Book Group
ISBN: 1626340102
Category : Business & Economics
Languages : en
Pages : 249
Book Description
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
First Impressions
Author: Terry Beckstrom
Publisher:
ISBN: 9781977208521
Category :
Languages : en
Pages : 286
Book Description
"First Impressions is the ultimate guide to success with people." "Amazing next-level techniques on how to win friends..." Discover the Secrets to Making an Unforgettable First Impression with everyone you meet. Within the first few milliseconds of meeting someone, we make almost instantaneous determinations about them. Most of these value judgments occur subconsciously before the first words are ever spoken, and the first impressions that are formed can and often do last a lifetime. Snap judgments include: - Can you be trusted? - Are you competent? - Are you likable? Surprisingly, the impressions that you make are largely dependent on how you present yourself nonverbally. FIRST IMPRESSIONS is your roadmap to unlocking the secrets to making a positive and unforgettable first impression with everyone you meet. And the best part is that you can control the outcome! FIRST IMPRESSIONS may be one of the most compelling books of a generation. Terry Beckstrom, a former DEA special agent, and recognized body language and behavioral profiling expert offers insightful and practical tips that you can immediately put into practice to make profoundly positive first impressions. You will learn how to break the silent code of body language, and how to use the power of nonverbal signaling to develop exceptional communication and rapport building skills. Learn how to: - Develop immediate rapport with people - Instantly read the emotions of others - Build your influence and persuasion skills - Significantly improve your sales and negotiation skills - Form lasting and meaningful friendships - Develop a magnetic personality This book is filled with easy to implement techniques that will give you power and confidence with people. FIRST IMPRESSIONS is a must-read for anyone who: - Wants to make new friends - Wants more confidence with people - Is trying to get a job - Is searching for Mr. or Mrs. Right - Is a parent or grandparent - Is graduating from high school or college - Is an aspiring leader - Is a business owner, manager or in any leadership position - Works in retail, hospitality or sales - Wants to be more persuasive - Is a teacher or coach - Is a first responder - Is an attorney - Works in ministry - Is in the medical profession - Deals with people either socially or in business Welcome to your new superpower!
Publisher:
ISBN: 9781977208521
Category :
Languages : en
Pages : 286
Book Description
"First Impressions is the ultimate guide to success with people." "Amazing next-level techniques on how to win friends..." Discover the Secrets to Making an Unforgettable First Impression with everyone you meet. Within the first few milliseconds of meeting someone, we make almost instantaneous determinations about them. Most of these value judgments occur subconsciously before the first words are ever spoken, and the first impressions that are formed can and often do last a lifetime. Snap judgments include: - Can you be trusted? - Are you competent? - Are you likable? Surprisingly, the impressions that you make are largely dependent on how you present yourself nonverbally. FIRST IMPRESSIONS is your roadmap to unlocking the secrets to making a positive and unforgettable first impression with everyone you meet. And the best part is that you can control the outcome! FIRST IMPRESSIONS may be one of the most compelling books of a generation. Terry Beckstrom, a former DEA special agent, and recognized body language and behavioral profiling expert offers insightful and practical tips that you can immediately put into practice to make profoundly positive first impressions. You will learn how to break the silent code of body language, and how to use the power of nonverbal signaling to develop exceptional communication and rapport building skills. Learn how to: - Develop immediate rapport with people - Instantly read the emotions of others - Build your influence and persuasion skills - Significantly improve your sales and negotiation skills - Form lasting and meaningful friendships - Develop a magnetic personality This book is filled with easy to implement techniques that will give you power and confidence with people. FIRST IMPRESSIONS is a must-read for anyone who: - Wants to make new friends - Wants more confidence with people - Is trying to get a job - Is searching for Mr. or Mrs. Right - Is a parent or grandparent - Is graduating from high school or college - Is an aspiring leader - Is a business owner, manager or in any leadership position - Works in retail, hospitality or sales - Wants to be more persuasive - Is a teacher or coach - Is a first responder - Is an attorney - Works in ministry - Is in the medical profession - Deals with people either socially or in business Welcome to your new superpower!
Marketing in the Round
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers