SWOT & SO WHAT? PDF Download

Author: Beata Borucka
Publisher: Exertus Group LTD
ISBN: 8395016638
Category :
Languages : en
Pages : 52

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Author: Eduardo Rodriguez
Publisher: World Scientific
ISBN: 981127861X
Category : Business & Economics
Languages : en
Pages : 495

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Book Description
In this book, the study of strategic risk is not only for its control and mitigation using analytics and digital transformation in organizations, but also it is about the strategic risks that digital transformation can bring to organizations. Strategic risk control is one of the goals in creating intelligent organizations and at the same time it is part of the appetite for creating smarter organizations to support organizations' development. Knowledge that is created by data analytics and the capacity to operationalize that knowledge through digital transformation can produce potential sustainable competitive advantages.The core of the volume is connecting data analytics and artificial intelligence, risk management and digitalization to create strategic intelligence as the capacity of adaptation that organizations need to compete and to succeed. Strategic intelligence is a symbiotic work of artificial intelligence, business intelligence and competitive intelligence. Strategic risk is represented by the probability of having variations in the performance results of the organizations that can limit their capacity to maintain sustainable competitive advantages. There is an emphasis in the book about the conversion of models that support data analytics into actions to mitigate strategic risk based on digital transformation.This book reviews the steps that organizations have taken in using technology that connects the data analytics modeling process and digital operations, such as the shift from the use of statistical learning and machine learning for data analytics to the improvement and use of new technologies. The digitalization process is a potential opportunity for organizations however the results are not necessarily good for everyone. Hence, organizations implement strategic risk control in cloud computing, blockchain, artificial intelligence and create digital networks that are connected internally and externally to deal with internal and external customers, with suppliers and buyers, and with competitors and substitutes. The new risks appear once new knowledge emerges and is in use, but at the same time the new knowledge supports the initiatives to deal with risks arising from novel ways of competing and collaborating.

Author: ZHANG Chao
Publisher: Taylor & Francis
ISBN: 1000922413
Category : Social Science
Languages : en
Pages : 133

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Book Description
This book is a theoretical work on data journalism production that drills down the models, narratives, and ethics. From idea to concept and then to a widespread innovative trend, data journalism has become a new global paradigm, facilitating the transformation to focus on data, convergence, and intelligence. Drawing on various theoretical resources of communication, narratology, ethics, management, literature and art, game studies, and data science, this book explores the cutting-edge issues in current data journalism production. It critically analyzes crucial topics, including the boundary generalization of data journalism, data science methodology, the illusion of choice in interactive narratives, the word-image relationship in data visualization, and pragmatic objectivity and transparency in production ethics. Provided with a toolbox of classic examples of global data journalism, this book will be of great value to scholars and students of data journalism or new media, data journalists, and journalism professionals interested in the areas.

Author: J Madhavi
Publisher: Archers & Elevators Publishing House
ISBN: 9388805984
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Eric Koester
Publisher: CRC Press
ISBN: 1420076981
Category : Technology & Engineering
Languages : en
Pages : 606

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Written by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologie

Author: WSI World
Publisher: FriesenPress
ISBN: 1525562460
Category : Business & Economics
Languages : en
Pages : 139

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Book Description
In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away.

Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 0749464534
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

Author: K. H. Spencer Pickett
Publisher: John Wiley & Sons
ISBN: 0470662131
Category : Business & Economics
Languages : en
Pages : 1091

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Book Description
The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edition and this revised third edition reflects those changes. The third edition of The Internal Auditing Handbook retains all the detailed material that formed the basis of the second edition and has been updated to reflect the Institute of Internal Auditor’s (IIA) International Standards for the Professional Practice of Internal Auditing. Each chapter has a section on new developments to reflect changes that have occurred over the last few years. The key role of auditors in reviewing corporate governance and risk management is discussed in conjunction with the elevation of the status of the chief audit executive and heightened expectations from boards and audit committees. Another new feature is a series of multi-choice questions that have been developed and included at the end of each chapter. This edition of The Internal Auditing Handbook will prove to be an indispensable reference for both new and experienced auditors, as well as business managers, members of audit committees, control and compliance teams, and all those who may have an interest in promoting corporate governance.

Author: Elaine Jay
Publisher: Routledge
ISBN: 1134372434
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Author: Allam Hamdan
Publisher: Springer Nature
ISBN: 3031358287
Category : Technology & Engineering
Languages : en
Pages : 1145

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Book Description
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.