Author: Radhakrishnan KG Publisher: Notion Press ISBN: 1636337732 Category : Business & Economics Languages : en Pages : 229
Book Description
This book contains the Insights and Clarity you need to run successful and scalable marketing campaigns that consistently generate sales on autopilot. In Fire Your Agency, Radhakrishnan KG (Rk), the founder of WebNamaste (a global marketing agency) and the creator of The Growth Launchpad (a thriving community for business owners) reveals the 12 Most Important Lessons from his 12 years of running a marketing agency. This No-Fluff, No-BS book helps business owners become better marketers, by giving them the exact tools, resources, and guidance they need to get “it” together before they hire a marketing agency or spend a ton of money on ads. This isn’t like any other book in the market that talks about tactics that no longer work – these lessons and principles are timeless, and can be applied to any business or startup that has aggressive growth goals. Applying these lessons will help attract the right audience, close deals faster, and help the business owner to go from Unknown to a Thought Leader in their category. Each chapter comes with helpful workbooks and checklists to implement them as you go. It’s finally time to take control of marketing and win big in the new normal.
Author: David Bessmer Publisher: Michael Fornwald ISBN: 9780996202220 Category : Languages : en Pages : 60
Book Description
Hire Inspire Fire is a concentrated, high-protein, fat-free book, packed with nuggets of instant insight on the care and feeding of ad agencies. It's deliciously entertaining and easy to digest, perfect for people who don't have a lot of spare time.Business schools teach little or nothing about how to hire an ad agency and get the most out of it. If your job involves hiring or working with ad agencies, this book is for you. (If you work in an ad agency you'll want to read it too, because there's a lot here about how to be a better agency.)Distilled from an award-winning creative director's 30-odd years of experience and observation of what makes client-agency relationships fail and succeed, Hire Inspire Fire should make every client and ad person who reads it more passionate about doing great, successful work. And smarter about how to get it done.
Author: Jason Swenk Publisher: Createspace Independent Publishing Platform ISBN: 9781717596215 Category : Languages : en Pages : 202
Book Description
Most marketing agency owners struggle to grow their business. They often feel frustrated and overwhelmed because they lack the systems and processes to truly scale their business. Accelerating Your Agencyincludes the proven systems, strategies, processes, and best practices you can apply in order to increase your marketing agency's sales, avoid the common pitfalls, and work smarter rather than harder. It doesn't matter if you're small, big, startup, or just someone who wants to get better at business. This playbook will give you the formula backed up with data and anecdotal success from someone who's been where you are now. This powerful agency framework can be learned and implemented at your own pace. Each system builds on the one prior in order to lead to powerful changes and resulting in the growth you're seeking for your agency. System 1: CLARITY -Is it your goal not to deal directly with clients and individual accounts? Do you want to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency plus set a crystal clear path to get there. System 2: POSITIONING -Discover how to become an authority in your market, so you are attracting your ideal accounts, and not having to deal with the small accounts that eat up all your time. Learn how to establish authority and position your agency as "The Choice" rather than just "A Choice." System 3: OFFERING - Do you know the winning formula for the order of services and products you should offer? Ever wonder what you should charge for your services in order to be extremely profitable and meet your financial goals? This system helps determine your agency's offering and price it so that you can charge what you're really worth. System 4: PROSPECTING - Identify what and where you need to be in order to increase leads and convert those leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities. System 5: SALES - Do you spend time spinning your wheels on the wrong prospects? Or feel as though you're wasting tons of time on your proposals? This system teaches how to qualify leads, as well as convert them at a high rate. It covers everything from drafting a proposal, objection handling and building a sales team in order to increase your sales. System 6: DELIVERY - Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work utilizing fewer resources. Get the exact process for protecting yourself on delivering work to the client. Also, learn ways to interpret what the client really wants, obtain approvals/sign-offs, and other processes to systematize your delivery process. System 7: OPERATIONS - Running a business is hard! Discover how to increase your cash flow, ways to incentivize and bonus your team, without giving away shares of ownership. This system also covers who and when to hire as well as how to map out the organizational chart that's necessary to truly scale your agency. System 8: LEADERSHIP - Would you like to transition from Agency Owner to Agency CEO? Ultimately, you want to work on the business instead of the business. Learn what you can do to make that a reality. This system also addresses increasing agency valuation and positioning your agency for an eventual acquisition. , how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board. You can stop struggling with the challenges of growing your agency by implementing these 8 systems.
Author: United States Fire Administration (USFA) Publisher: ISBN: 9781549886324 Category : Languages : en Pages : 85
Book Description
The future of the fire service is being, and will continue to be, driven by changes in society. These changes include new expectations of the citizens served by the fire service-such as greater accountability for the use of public resources and improving the overall efficiency of programs and services. Members of the fire service have new expectations. Also, the fire service will continue to become more diverse, in both members and services. To keep pace with society, the fire service must review its current mission and determine if that mission will indeed meet the demands of the next century. The old mission of simply "saving lives and protecting property" may no longer have the depth or scope necessary to meet the expectations of the public. If, indeed, the mission must change, that change should come from within the fire service. This will require innovation, courage, and the commitment of fire service leaders at all levels, both career and volunteer. In fact, change may be the single greatest challenge facing the fire service in the next century. The purpose of this manual is to assist fire service leaders in examining the future, the role of the fire service in that future, and ways to "get there from here." It is designed to provide a fire chief, a public information officer, and other leaders in the fire service with guidance and tips on marketing a department and its services to the local customers: the citizens and organizations served by the department. CONTENTS * Chapter 1 * The Vision * New Mission * A View of Tomorrow * Proliferation of Information * Slow Decline of Metropolitan Core * Changing Demographics * Focus on Prevention * Greater Competition for Scarce Resources * Community Emergency Response Teams (CERT) * Citizens Will Demand More Effective Government * Achieving the Mission * Chapter 2 * Adapting for Success in the Future * Paradigms * Focus on Meeting Customer Needs * Provide Services at the Neighborhood Level * Involve Customers and Employees in Decisionmaking * Focus on Prevention and Education * Create High Return on Investment * Focus on Development of Professional Leaders * Emerging Issues Will Alter Paradigms * Emerging Issues of National Importance * Ongoing Issues of National Importance * The Change Process * Steps in the Change Process * Competing in the Future * Chapter 3 * Understanding What You Really Do * What Do You (The Fire Department) Really Do? * What Are Your Services Worth? * What is the Fire Problem and Whose Responsibility is it? * Honesty and Owning Your Results * Chapter 4 * I Think I Know Who They Are, I'm Not Sure I Know What They Want * Demographics (Who Are They?) * What Does the Community Want? * Community/Customer Surveys * Community Partnership Programs * Focus Groups * Meeting in the Middle * What do They Need? * Resources-What's Out There? * Chapter 5 * Creating a Road Map to the Future * Identify Strengths and Weaknesses * Planning: Bury the Dinosaur * Competing Through Promotion, "Promoting to Compete" * Community-Based Promotion * Community Relationships * Summary * Web Site Directory * References * Footnotes * Appendix A * Wingspread IV * Appendix B * Phoenix Examples * Appendix C * "A Step Back Helps Us Move Forward"
Author: Harry Domash Publisher: FT Press ISBN: 9780130353320 Category : Business & Economics Languages : en Pages : 424
Book Description
Recent events prove that you can't always trust the so-called experts. This book gives investors the smarts to pick market-beating stocks on their own. Domash goes beyond the basics, and includes never before published advanced analysis strategies.
Author: U. S. Fire Administration Publisher: FEMA ISBN: Category : Languages : en Pages : 90
Book Description
The purpose of this manual is to assist fire service leaders in examining the future, the role of the fire service in that future, and ways to "get there from here." It is designed to provide a fire chief, a public information officer, and other leaders in the fire service with guidance and tips on marketing a department and its services to the local customers: the citizens and organization served gy the department
Author: United States. Congress. Senate. Committee on Energy and Natural Resources Publisher: ISBN: Category : Wildfire forecasting Languages : en Pages : 56
Author: Radhakrishnan KG
Author: David Bessmer
Author: Jason Swenk
Author: United States Fire Administration (USFA)
Author: 
Author: United States Fire Administration. Federal Emergency Management Agency
Author: Harry Domash
Author: U. S. Fire Administration
Author: United States. Congress. Senate. Committee on Energy and Natural Resources
Author: