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Author: Steven Skaggs Publisher: MIT Press ISBN: 026203543X Category : Design Languages : en Pages : 295
Book Description
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author: Steven Skaggs Publisher: MIT Press ISBN: 026203543X Category : Design Languages : en Pages : 295
Book Description
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author: Linda Goodman Publisher: RosettaBooks ISBN: 0795316097 Category : Body, Mind & Spirit Languages : en Pages : 621
Book Description
The New York Times–bestselling author’s classic guide to astrology: “What makes Sun Signs different is that much of the writing is done with humor” (The Boston Globe). Before 1968, astrology as we know it had a very limited following in the United States and around the world. The publication of Linda Goodman’s Sun Signs changed that forever. Newspapers began running astrology columns, and soon, an increasing number of people knew their sign (as well as yours) and began to study astrological tendencies. Linda Goodman’s Sun Signs quickly established itself as the worldwide introductory bible to astrology for beginner and expert alike. The book’s simple organizational technique made it easy for everyone to follow and understand themselves and others, sign-by-sign. This updated edition of the groundbreaking classic is an enjoyable way to discover the world of astrology today.
Author: Thelma Balfour Publisher: Simon and Schuster ISBN: 0684812096 Category : Family & Relationships Languages : en Pages : 240
Book Description
A new perspective on the stars--tailored to the experience, interests, and culture of the African-American community--Black Sun Signs features profiles revealing the general positive and negative traits of each sign, followed by specific descriptions of the man, woman, employee, and child typical of that sun sign.
Author: Constance Stellas Publisher: Simon and Schuster ISBN: 1507212356 Category : Body, Mind & Spirit Languages : en Pages : 336
Book Description
Featuring activities to heal your mind, body, and soul, now you can find the perfect way to treat yourself as the stars intended with this astrological self-care guide. It’s time for a little “me” time—powered by the zodiac! By tapping into your sign’s astrological energy and personality, The Astrological Guide to Self-Care brings cosmic relief to everyone with hundreds of relaxing and rejuvenating self-care ideas tailored to your individual zodiac sign. The Astrological Guide to Self-Care provides information on taking care of yourself, the inherent intersection between self-care and astrology, background on the elements, sign-specific self-care guidance, and hundreds of activities tied to the zodiac signs. There’s no better guide to personal growth than the stars! Enjoy a facial if you’re an Aries or spend some time gardening if you’re a Taurus. Sagittarians can satisfy their wanderlust by getting lost in a good book or if you’re a Pisces, treat yourself to a pedicure. With this astrological self-care reference, you will discover the most cosmically compatible pampering routines ever.
Author: Linda Goodman Publisher: RosettaBooks ISBN: 0795316488 Category : Body, Mind & Spirit Languages : en Pages : 1103
Book Description
The New York Times bestseller that helps you explore whether romance is in the stars. Linda Goodman’s Love Signs addresses the question asked by everyone familiar with astrology: How do I relate to someone of another sign? Each sign is “related” to the twelve signs of the zodiac in a different and unique way. Each section addresses the differences for a male and a female with the same sign matches. This is an updated edition of Linda Goodman’s lively bestseller, which has introduced millions to the concept of astrological compatibility. “What seems to set Goodman’s books apart from other stargazing guides is their knowledgeable approach and comprehensive reach.” —Newsweek
Author: Brianne Hogan Publisher: Simon and Schuster ISBN: 150721023X Category : Body, Mind & Spirit Languages : en Pages : 256
Book Description
Astrology isn’t just for romance anymore! Let your sign lead the way to find true friendship with this enlightening guide to the stars. Think astrology is only for romantic relationships? Think again! With this guide, you’ll learn which sign is the perfect friendship match for you! Learn why bold Leo and adventurous Sagittarius make such a good match. Discover how your grounded Capricorn best friend can support your practical Taurus nature. Introduce dreamy Pisces to nurturing Cancers for a caring, supportive friendship. You’ll also learn how to: find the best (and avoid the worst) sun-sign friend matches, predict your friend’s likes and dislikes, and be best friend material to any sign! Featuring in-depth quizzes and details about various friendship characteristics and compatibility of each sign, this entertaining guide will help you cultivate a truly cosmic friend group!
Author: Kris Brandt Riske Publisher: Llewellyn Worldwide ISBN: 073871724X Category : Body, Mind & Spirit Languages : en Pages : 337
Book Description
The easiest way to learn astrology is to start with yourself. Your astrological birth chart is a powerful tool for gaining a deeper understanding of your unique gifts, talents, challenges, and life's purpose. As you begin to decipher the wealth of information in your own birth chart, you'll experience astrology in a personally meaningful way—which makes it easier to understand and remember. Once you learn the basics of astrology, you'll be able to read the birth charts of yourself and others. This friendly guidebook is the most complete introduction to astrology available. Popular astrologer Kris Brandt Riske presents the essentials of astrology in a clear, step-by-step way, paying special attention to three areas of popular interest: relationships, career, and money. She explains the meaning of the planets, zodiac signs, houses, and aspects, and how to interpret their significance in your chart. Over 30 illustrations, including the birth charts of several famous people—Al Gore, Oprah Winfrey, Brad Pitt, and Tiger Woods, to name just a few—add a helpful visual dimension to your learning experience. Practical and positive, Llewellyn's Complete Book of Astrology offers techniques for using astrology to identify the qualities you seek in an ideal mate, realize your career and financial potential, calculate your luck, and discover your inner strength.
Author: Cozumel Publishing Company Publisher: ISBN: 9780692979303 Category : Austin (Tex.) Languages : en Pages : 160
Book Description
The Tex-Mex restaurant's famous marquee sign, whose black letters tell a new joke to passing motorists each day, is featured in "El Arroyo's Big Book of Signs: Volume One." 158 signs to enjoy8"x8" Hardback
Author: Steven Skaggs
Author: Steven Skaggs
Author: Jennifer Marks
Author: Linda Goodman
Author: Thelma Balfour
Author: Constance Stellas
Author: Linda Goodman
Author: Barbara Goldsmith
Author: Brianne Hogan
Author: Kris Brandt Riske
Author: Cozumel Publishing Company