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Author: Adele J. Huber Publisher: Gabler Verlag ISBN: 9783834927682 Category : Business & Economics Languages : en Pages : 131
Book Description
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Author: Adele J. Huber Publisher: Gabler Verlag ISBN: 9783834927682 Category : Business & Economics Languages : en Pages : 131
Book Description
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Author: Theo Lieven Publisher: Springer ISBN: 3319602195 Category : Business & Economics Languages : en Pages : 276
Book Description
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Author: Mollie H. Bowers Publisher: Englewood Cliffs, N.J. : Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 196
Book Description
A unique guide to labor relations practices that can stand alone or augment computer simulations, this volume covers the basics of labor relations from a practitioner's perspective.
Author: Stephen P. Robbins Publisher: ISBN: 9781292022970 Category : Languages : en Pages : 472
Book Description
Appropriate for Supervision, Supervision Management, and Intro to Management. Supervision Today has earned a reputation of being the one of the most effective supervision books because it blends traditional and contemporary topics, as well as theories and experiential skills. Offering a three-tier learning system, it focuses on building readers' knowledge, improving their comprehension and applying concepts directly to skill development. Known for its lively tone and four-color design, it captures the latest in supervision literature and includes cases to invigorate any lecture. This edition includes new information on contingent workforces, entrepreneurship, employee theft, work/life balance, IM, texting, and workplace diversity.
Author: Adele J. Huber
Author: Adele J. Huber
Author: Theo Lieven
Author: Mollie H. Bowers
Author: Stephen P. Robbins