Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 946
Book Description
Marketing Information Guide
Author: Operating Results of Department and Specialty Stores in ...
Author: Pricing and Revenue Optimization
Author: Robert PhillipsPublisher: Stanford University Press
ISBN: 0804781648
Category : Business & Economics
Languages : en
Pages : 470
Book Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].
Pricing and Revenue Optimization
Author: Robert L. PhillipsPublisher: Stanford University Press
ISBN: 1503614263
Category : Business & Economics
Languages : en
Pages : 503
Book Description
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
Operating Results of Department and Specialty Stores in 1935
Author: Carl Nelson SchmalzPublisher:
ISBN:
Category : Department stores
Languages : en
Pages : 588
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1510
Book Description
Distribution Data Guide
Author: Books and Pamphlets, Including Serials and Contributions to Periodicals
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : American literature
Languages : en
Pages : 568
Book Description
Business Information Sources
Author: Lorna M. DaniellsPublisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754
Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Consumer Credit and Poor, Hearing Before the Subcommittee on Financial Institutions of ..., 90-2 ..., April 19, 1968
Author: United States. Congress. Senate. Banking and Currency CommitteePublisher:
ISBN:
Category :
Languages : en
Pages : 164
Book Description