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Author: S. Wang Publisher: Springer ISBN: 113735187X Category : Business & Economics Languages : en Pages : 316
Book Description
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Author: Wolfgang J. Koschnick Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110857243 Category : Business & Economics Languages : en Pages : 480
Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Author: Malik, Reena Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 484
Book Description
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
Author: E.S. Lewis
Author: E.S. Lewis
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Author: Noble T. Praigg
Author: S. Wang
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Author: Wolfgang J. Koschnick
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Author: Malik, Reena