Author: Victory Book CampaignPublisher:
ISBN:
Category : Soldiers' libraries
Languages : en
Pages :
Book Description
Final Report of the Director of the Victory Book Campaign
Author: Victory Book CampaignPublisher:
ISBN:
Category : Soldiers' libraries
Languages : en
Pages :
Book Description
Annual Report of the Director - The University of Michigan University Library
Author: University of Michigan. LibraryPublisher:
ISBN:
Category :
Languages : en
Pages : 478
Book Description
Annual Report
Author: Chicago Public LibraryPublisher:
ISBN:
Category :
Languages : en
Pages : 1038
Book Description
Annual Report of the Boy Scouts of America
Author: Boy Scouts of AmericaPublisher:
ISBN:
Category :
Languages : en
Pages : 492
Book Description
Annual Report
Author: New Haven Free Public LibraryPublisher:
ISBN:
Category :
Languages : en
Pages : 370
Book Description
Education for Victory
Author: Education for Victory
Author: Olga Anna JonesPublisher:
ISBN:
Category : Education
Languages : en
Pages : 750
Book Description
Books As Weapons
Author: John B. HenchPublisher: Cornell University Press
ISBN: 1501727273
Category : History
Languages : en
Pages : 352
Book Description
Only weeks after the D-Day invasion of June 6, 1944, a surprising cargo—crates of books—joined the flood of troop reinforcements, weapons and ammunition, food, and medicine onto Normandy beaches. The books were destined for French bookshops, to be followed by millions more American books (in translation but also in English) ultimately distributed throughout Europe and the rest of the world. The British were doing similar work, which was uneasily coordinated with that of the Americans within the Psychological Warfare Division of General Eisenhower's Supreme Headquarters, Allied Expeditionary Force, under General Eisenhower's command. Books As Weapons tells the little-known story of the vital partnership between American book publishers and the U.S. government to put carefully selected recent books highlighting American history and values into the hands of civilians liberated from Axis forces. The government desired to use books to help "disintoxicate" the minds of these people from the Nazi and Japanese propaganda and censorship machines and to win their friendship. This objective dovetailed perfectly with U.S. publishers' ambitions to find new profits in international markets, which had been dominated by Britain, France, and Germany before their book trades were devastated by the war. Key figures on both the trade and government sides of the program considered books "the most enduring propaganda of all" and thus effective "weapons in the war of ideas," both during the war and afterward, when the Soviet Union flexed its military might and demonstrated its propaganda savvy. Seldom have books been charged with greater responsibility or imbued with more significance. John B. Hench leavens this fully international account of the programs with fascinating vignettes set in the war rooms of Washington and London, publishers' offices throughout the world, and the jeeps in which information officers drove over bomb-rutted roads to bring the books to people who were hungering for them. Books as Weapons provides context for continuing debates about the relationship between government and private enterprise and the image of the United States abroad. To see an interview with John Hench conducted by C-SPAN at the 2010 annual conference of the Organization of American Historians, visit: http://www.c-spanvideo.org/program/id/222522.
The Victory Lab
Author: Sasha IssenbergPublisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Victory
Author: United States. Office of War InformationPublisher:
ISBN:
Category :
Languages : en
Pages : 764
Book Description