Author: Waldemar Kuligowski
Publisher: Springer Nature
ISBN: 3031397525
Category : Social Science
Languages : en
Pages : 214
Book Description
This is an original book, covering all the past areas of research anyone would need to know about festivals and ‘event-based culture’. It is based on academic research but written in a way relevant for cultural professionals – uniquely explaining the cultural power of festivals, and with original empirical research, the realities of organisation and management, and social and economic value. Dr Jonathan Vickery, Reader in Cultural Policy Studies and Director: Centre for Cultural and Media Policy Studies, Univeristy of Warwick. This book discusses music festivals in the context of the specific values they convey. Today, music festivals are a permanent feature of national, regional and local cultural policies, a valuable asset in the tourism industry and a significant source of income for an industry that has been adversely affected by the steady decline in physical sales of music. For the audience, on the other hand, it is an opportunity to escape from everyday life, multi-sensory contact with art, an activity that stands for “full-body participation”– a cultural phenomenon that drags people out of their homes like no other. There is one common denominator linking the above-mentioned features of contemporary music festivals – namely the world of values. This is evident from the non-accidental locations, festivals spaces’ design, planning and the line-ups created consciously, with great care. The organisers’ “missions”, logos, and other symbolic organisational artefacts communicate specific values. These values are explicitly mentioned by artists and audiences: they can be easily identified in online forums and media reports; participant behaviour, festival “rituals” and additional festival programs are shaped on the basis of values, and cooperation is built between the festival and the local community. As the reader will quickly realize, numbers and statistics sit alongside descriptions and quotations in this book, and the organisers’ statements are accompanied by the opinions of academics, but above all the festival audience is given a voice – both through quotations and their drawings. This voice is by no means uniform, as it turned out that research into values was often transformed into a pretext for spinning tales about one’s life situation, one’s political preferences, and one’s understanding of freedom and responsibility. Memories were mixed with declarations, joy with regret, curses with dreams, prose with poetry. Thomas Pettitt was not wrong in noting that “Social history has learnt to appreciate festival as a valuable window on society and its structures”. The authors have tried to open all the windows available. Students and researchers in the fields of cultural anthropology, social psychology, folklore studies, comparative religion, sociology of culture, cultural policy, cultural history, and cultural management will find this book highly interesting.
Festivals and Values
Author: Waldemar Kuligowski
Publisher: Springer Nature
ISBN: 3031397525
Category : Social Science
Languages : en
Pages : 214
Book Description
This is an original book, covering all the past areas of research anyone would need to know about festivals and ‘event-based culture’. It is based on academic research but written in a way relevant for cultural professionals – uniquely explaining the cultural power of festivals, and with original empirical research, the realities of organisation and management, and social and economic value. Dr Jonathan Vickery, Reader in Cultural Policy Studies and Director: Centre for Cultural and Media Policy Studies, Univeristy of Warwick. This book discusses music festivals in the context of the specific values they convey. Today, music festivals are a permanent feature of national, regional and local cultural policies, a valuable asset in the tourism industry and a significant source of income for an industry that has been adversely affected by the steady decline in physical sales of music. For the audience, on the other hand, it is an opportunity to escape from everyday life, multi-sensory contact with art, an activity that stands for “full-body participation”– a cultural phenomenon that drags people out of their homes like no other. There is one common denominator linking the above-mentioned features of contemporary music festivals – namely the world of values. This is evident from the non-accidental locations, festivals spaces’ design, planning and the line-ups created consciously, with great care. The organisers’ “missions”, logos, and other symbolic organisational artefacts communicate specific values. These values are explicitly mentioned by artists and audiences: they can be easily identified in online forums and media reports; participant behaviour, festival “rituals” and additional festival programs are shaped on the basis of values, and cooperation is built between the festival and the local community. As the reader will quickly realize, numbers and statistics sit alongside descriptions and quotations in this book, and the organisers’ statements are accompanied by the opinions of academics, but above all the festival audience is given a voice – both through quotations and their drawings. This voice is by no means uniform, as it turned out that research into values was often transformed into a pretext for spinning tales about one’s life situation, one’s political preferences, and one’s understanding of freedom and responsibility. Memories were mixed with declarations, joy with regret, curses with dreams, prose with poetry. Thomas Pettitt was not wrong in noting that “Social history has learnt to appreciate festival as a valuable window on society and its structures”. The authors have tried to open all the windows available. Students and researchers in the fields of cultural anthropology, social psychology, folklore studies, comparative religion, sociology of culture, cultural policy, cultural history, and cultural management will find this book highly interesting.
Publisher: Springer Nature
ISBN: 3031397525
Category : Social Science
Languages : en
Pages : 214
Book Description
This is an original book, covering all the past areas of research anyone would need to know about festivals and ‘event-based culture’. It is based on academic research but written in a way relevant for cultural professionals – uniquely explaining the cultural power of festivals, and with original empirical research, the realities of organisation and management, and social and economic value. Dr Jonathan Vickery, Reader in Cultural Policy Studies and Director: Centre for Cultural and Media Policy Studies, Univeristy of Warwick. This book discusses music festivals in the context of the specific values they convey. Today, music festivals are a permanent feature of national, regional and local cultural policies, a valuable asset in the tourism industry and a significant source of income for an industry that has been adversely affected by the steady decline in physical sales of music. For the audience, on the other hand, it is an opportunity to escape from everyday life, multi-sensory contact with art, an activity that stands for “full-body participation”– a cultural phenomenon that drags people out of their homes like no other. There is one common denominator linking the above-mentioned features of contemporary music festivals – namely the world of values. This is evident from the non-accidental locations, festivals spaces’ design, planning and the line-ups created consciously, with great care. The organisers’ “missions”, logos, and other symbolic organisational artefacts communicate specific values. These values are explicitly mentioned by artists and audiences: they can be easily identified in online forums and media reports; participant behaviour, festival “rituals” and additional festival programs are shaped on the basis of values, and cooperation is built between the festival and the local community. As the reader will quickly realize, numbers and statistics sit alongside descriptions and quotations in this book, and the organisers’ statements are accompanied by the opinions of academics, but above all the festival audience is given a voice – both through quotations and their drawings. This voice is by no means uniform, as it turned out that research into values was often transformed into a pretext for spinning tales about one’s life situation, one’s political preferences, and one’s understanding of freedom and responsibility. Memories were mixed with declarations, joy with regret, curses with dreams, prose with poetry. Thomas Pettitt was not wrong in noting that “Social history has learnt to appreciate festival as a valuable window on society and its structures”. The authors have tried to open all the windows available. Students and researchers in the fields of cultural anthropology, social psychology, folklore studies, comparative religion, sociology of culture, cultural policy, cultural history, and cultural management will find this book highly interesting.
The Value of Events
Author: Erik Lundberg
Publisher: Routledge
ISBN: 1317193237
Category : Business & Economics
Languages : en
Pages : 334
Book Description
The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events. This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment. This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.
Publisher: Routledge
ISBN: 1317193237
Category : Business & Economics
Languages : en
Pages : 334
Book Description
The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events. This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment. This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.
Negotiating Values in the Creative Industries
Author: Brian Moeran
Publisher: Cambridge University Press
ISBN: 9781107004504
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events. This diverse set of studies shows that such events serve a variety of purposes: as field-configuring events (FCEs), as a way of ritualising industry practices and as 'tournaments of values' where participants negotiate different cultural values to resolve economic issues. Suitable for academics and practitioners, this book presents a fascinating new perspective on the role and importance of fairs, festivals and competitive events in the creative industries.
Publisher: Cambridge University Press
ISBN: 9781107004504
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events. This diverse set of studies shows that such events serve a variety of purposes: as field-configuring events (FCEs), as a way of ritualising industry practices and as 'tournaments of values' where participants negotiate different cultural values to resolve economic issues. Suitable for academics and practitioners, this book presents a fascinating new perspective on the role and importance of fairs, festivals and competitive events in the creative industries.
Festivals and the French Revolution
Author: Mona Ozouf
Publisher: Harvard University Press
ISBN: 9780674298842
Category : History
Languages : en
Pages : 404
Book Description
Festivals and the French Revolution--the subject conjures up visions of goddesses of Liberty, strange celebrations of Reason, and the oddly pretentious cult of the Supreme Being. Every history of the period includes some mention of festivals; Ozouf shows us that they were much more than bizarre marginalia to the revolutionary process.
Publisher: Harvard University Press
ISBN: 9780674298842
Category : History
Languages : en
Pages : 404
Book Description
Festivals and the French Revolution--the subject conjures up visions of goddesses of Liberty, strange celebrations of Reason, and the oddly pretentious cult of the Supreme Being. Every history of the period includes some mention of festivals; Ozouf shows us that they were much more than bizarre marginalia to the revolutionary process.
A Year Full of Celebrations and Festivals
Author: Claire Grace
Publisher: Frances Lincoln Children's Books
ISBN: 0711245428
Category : Juvenile Nonfiction
Languages : en
Pages : 130
Book Description
Countless different festivals are celebrated all over the world throughout the year. Some are national holidays, celebrated for religious and cultural reasons, or to mark an important date in history, while others are just for fun. Give thanks and tuck into a delicious meal with friends and family at Thanksgiving, get caught up in a messy tomato fight in Spain at La Tomatina, add a splash of color to your day at the Holi festival of colors and celebrate the life and achievements of Martin Luther King Jr. on Martin Luther King Jr. Day. With fact-filled text accompanied by beautifully bright illustrations from the wonderfully talented Chris Corr, prepare yourself for a journey as we travel around the world celebrating and uncovering a visual feast of culture.
Publisher: Frances Lincoln Children's Books
ISBN: 0711245428
Category : Juvenile Nonfiction
Languages : en
Pages : 130
Book Description
Countless different festivals are celebrated all over the world throughout the year. Some are national holidays, celebrated for religious and cultural reasons, or to mark an important date in history, while others are just for fun. Give thanks and tuck into a delicious meal with friends and family at Thanksgiving, get caught up in a messy tomato fight in Spain at La Tomatina, add a splash of color to your day at the Holi festival of colors and celebrate the life and achievements of Martin Luther King Jr. on Martin Luther King Jr. Day. With fact-filled text accompanied by beautifully bright illustrations from the wonderfully talented Chris Corr, prepare yourself for a journey as we travel around the world celebrating and uncovering a visual feast of culture.
Public Performances
Author: Jack Santino
Publisher: University Press of Colorado
ISBN: 1607326353
Category : Social Science
Languages : en
Pages : 313
Book Description
Public Performances offers a deep and wide-ranging exploration of relationships among genres of public performance and of the underlying political motivations they share. Illustrating the connections among three themes—the political, the carnivalesque, and the ritualesque—this volume provides rich and comprehensive insight into public performance as an assertion of political power. Contributors consider how public genres of performance express not only celebration but also dissent, grief, and remembrance; examine the permeability of the boundaries between genres; and analyze the approval or regulation of such events by municipalities and other institutions. Where the particular use of public space is not sanctioned or where that use meets with hostility from institutions or represents a critique of them, performers are effectively reclaiming public space to make public statements on their own terms—an act of popular sovereignty. Through these concepts, Public Performances distinguishes the sometimes overlapping dimensions of public symbolic display. Carnival, and thus the carnivalesque, is understood to possess tacit social permission for unconventional or even deviant performance, on the grounds that normal social order will resume when the performance concludes. Ritual, and the ritualesque, leverages a deeper symbolic sensibility, one believed—or at least intended—by the participants to effect transformative, longer-term change. Contributors: Roger D. Abrahams, John Borgonovo, Laurent Sébastien Fournier, Lisa Gilman, Barbara Graham, David Harnish, Samuel Kinser, Scott Magelssen, Elena Martinez, Pamela Moro, Beverly J. Stoeltje, Daniel Wojcik, Dorothy L. Zinn
Publisher: University Press of Colorado
ISBN: 1607326353
Category : Social Science
Languages : en
Pages : 313
Book Description
Public Performances offers a deep and wide-ranging exploration of relationships among genres of public performance and of the underlying political motivations they share. Illustrating the connections among three themes—the political, the carnivalesque, and the ritualesque—this volume provides rich and comprehensive insight into public performance as an assertion of political power. Contributors consider how public genres of performance express not only celebration but also dissent, grief, and remembrance; examine the permeability of the boundaries between genres; and analyze the approval or regulation of such events by municipalities and other institutions. Where the particular use of public space is not sanctioned or where that use meets with hostility from institutions or represents a critique of them, performers are effectively reclaiming public space to make public statements on their own terms—an act of popular sovereignty. Through these concepts, Public Performances distinguishes the sometimes overlapping dimensions of public symbolic display. Carnival, and thus the carnivalesque, is understood to possess tacit social permission for unconventional or even deviant performance, on the grounds that normal social order will resume when the performance concludes. Ritual, and the ritualesque, leverages a deeper symbolic sensibility, one believed—or at least intended—by the participants to effect transformative, longer-term change. Contributors: Roger D. Abrahams, John Borgonovo, Laurent Sébastien Fournier, Lisa Gilman, Barbara Graham, David Harnish, Samuel Kinser, Scott Magelssen, Elena Martinez, Pamela Moro, Beverly J. Stoeltje, Daniel Wojcik, Dorothy L. Zinn
Managing Cultural Festivals
Author: Elisa Salvador
Publisher: Routledge
ISBN: 100056228X
Category : Business & Economics
Languages : en
Pages : 290
Book Description
This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization. This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included. The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond. Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Publisher: Routledge
ISBN: 100056228X
Category : Business & Economics
Languages : en
Pages : 290
Book Description
This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization. This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included. The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond. Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Sustainable Events Management
Author: Razaq Raj
Publisher: CABI
ISBN: 1800621361
Category : Business & Economics
Languages : en
Pages : 205
Book Description
This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.
Publisher: CABI
ISBN: 1800621361
Category : Business & Economics
Languages : en
Pages : 205
Book Description
This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.
Festivals and the City
Author: Andrew Smith
Publisher: University of Westminster Press
ISBN: 1914386450
Category : Social Science
Languages : en
Pages : 310
Book Description
This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces. The key themes of this book are the quest for more inclusive urban spaces and the contested geographies of festival spaces and places. Festivals are often used by municipal authorities to break down symbolic barriers that restrict who uses public spaces and what those spaces are used for. However, the rise of commercial festivals and ticketed events means that they are also responsible for imposing physical and financial obstacles that reduce the accessibility of city parks, streets and squares. Alongside addressing the contested effects of urban festivals on the character and inclusivity of public spaces, the book addresses more general themes including the role of festivals in culture-led regeneration. Several chapters analyse festivals and events as economic development tools, and the book also covers contested representations of festival cities and the ways related images and stories are used in place marketing. A range of cases from Western Europe are used to explore these issues, including chapters on some of the world’s most significant and contested festival cities: Venice, Edinburgh, London and Barcelona. The book covers a wide range of festivals, including those dedicated to music and the arts, but also events celebrating particular histories, identities and pastimes. A series of fascinating cases are discussed - from the Venice Biennale and Dublin Festival of History, to Rotterdam’s music festivals and craft beer festivals in Manchester. The diverse and innovative qualities of the book are also evident in the range of urban spaces covered: obvious examples of public spaces – such as parks, streets, squares and piazzas – are addressed, but the book includes chapters on enclosed public spaces (e.g., libraries) and urban blue spaces (waterways) too. This reflects the interpretation of public spaces as socio-material entities: they are produced informally through their use (including for festivals and events), as well as through their formal design and management.
Publisher: University of Westminster Press
ISBN: 1914386450
Category : Social Science
Languages : en
Pages : 310
Book Description
This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces. The key themes of this book are the quest for more inclusive urban spaces and the contested geographies of festival spaces and places. Festivals are often used by municipal authorities to break down symbolic barriers that restrict who uses public spaces and what those spaces are used for. However, the rise of commercial festivals and ticketed events means that they are also responsible for imposing physical and financial obstacles that reduce the accessibility of city parks, streets and squares. Alongside addressing the contested effects of urban festivals on the character and inclusivity of public spaces, the book addresses more general themes including the role of festivals in culture-led regeneration. Several chapters analyse festivals and events as economic development tools, and the book also covers contested representations of festival cities and the ways related images and stories are used in place marketing. A range of cases from Western Europe are used to explore these issues, including chapters on some of the world’s most significant and contested festival cities: Venice, Edinburgh, London and Barcelona. The book covers a wide range of festivals, including those dedicated to music and the arts, but also events celebrating particular histories, identities and pastimes. A series of fascinating cases are discussed - from the Venice Biennale and Dublin Festival of History, to Rotterdam’s music festivals and craft beer festivals in Manchester. The diverse and innovative qualities of the book are also evident in the range of urban spaces covered: obvious examples of public spaces – such as parks, streets, squares and piazzas – are addressed, but the book includes chapters on enclosed public spaces (e.g., libraries) and urban blue spaces (waterways) too. This reflects the interpretation of public spaces as socio-material entities: they are produced informally through their use (including for festivals and events), as well as through their formal design and management.
Family And Religious Studies A-Level (ZIMSEC) Past Exam Questions and Model Answers
Author: David Chitate
Publisher: Swipe Educational Solutions
ISBN:
Category : Self-Help
Languages : en
Pages : 1104
Book Description
This book offers the ultimate collection of questions and model answers for ZIMSEC A-Level exams. Inside, you'll find detailed syllabus review notes, practice exercises, and invaluable insights from examiners, including tips and common mistakes to avoid. With dedicated use of this resource, success is assured, making a Grade "A" highly attainable.
Publisher: Swipe Educational Solutions
ISBN:
Category : Self-Help
Languages : en
Pages : 1104
Book Description
This book offers the ultimate collection of questions and model answers for ZIMSEC A-Level exams. Inside, you'll find detailed syllabus review notes, practice exercises, and invaluable insights from examiners, including tips and common mistakes to avoid. With dedicated use of this resource, success is assured, making a Grade "A" highly attainable.